Tag Archives: UK Newspapers

National Newspaper Circulation Figures Decline

The Audit Bureau of Circulation, known commonly as ABC, could also be an acronym for the question ‘Are Broadsheets Ceasing’, judging by their latest report on circulation figures from August 2013.

Looking at the daily and free titles, only the i has shown an overall growth in circulation from the same period last year. It has had the third largest percentage of decline from the previous months circulation figure, behind only its mother title the Independent and also the Financial Times.

July 2013 reported there was a spike in the month on month circulation figures for nearly all the daily titles, which is thought to be due to the hype surrounding the birth of the royal baby. Therefore it does not come as a surprise that the latest figures show a month on month decline for most titles, however the continuing year on year decline is something that would be more of a concern for the future of print. The tables below, taken from the August 2013 ABC circulation report, shows the difference in average circulation for both month on month and year on year figures.

National Newspaper ABC Figures – August 2013
Daily Titles Aug-12 Jul-13 Aug-13 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Daily Telegraph 584,089 558,817 557,536 -26,553 -4.5 -1,281 -0.2
Financial Times 280,124 244,768 236,281 -43,843 -15.7 -8,487 -3.5
Guardian 204,271 191,182 189,646 -14,625 -7.2 -1,536 -0.8
i 281,530 305,129 295,179 13,649 4.8 -9,950 -3.3
Independent 81,804 72,271 68,696 -13,108 -16 -3,575 -4.9
Scotsman 36,344 n/a n/a n/a n/a n/a n/a
Times 407,720 400,245 391,643 -16,077 -3.9 -8,602 -2.1
Daily Express 550,502 533,039 530,631 -19,871 -3.6 -2,408 -0.5
Daily Mail 1,914,126 1,781,968 1,802,083 -112,043 -5.9 -20,115 1.1
Daily Mirror 1,088,724 1,040,148 1,045,971 -42,753 -3.9 5,823 0.6
Daily Record 276,270 249,733 252,575 -23,695 -8.6 -2,842 1.1
Daily Star 600,304 544,811 547,955 -52,349 -8.7 -3,144 0.6
Sun 2,502,691 2,281,301 2,258,359 -244,332 -9.8 -22,942 -1
Total Daily 8,808,499 8,203,412 8,176,555 -631,944 -7.2 -26,857 -0.3
London Newspaper ABC Figures – August 2013
London Free Press Aug-12 Jul-13 Aug-13 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
City A.M. 128,484 128,781 127,488 -966 -0.8 -1,293 -0.1
London Evening Standard 700,895 701,917 686,858 -14,037 -2 -15,059 -2.1
Metro (London) 775,252 770,569 756,658 -18,594 -2.4 -13,911 -1.8
Total London Press 1,604,631 1,601,267 1,571,004 -33,627 -2.1 -30,263 -1.9

In slight contrast to the daily and free papers, just over half the Sunday papers had a rise in month on month circulation. Most of these were the popular tabloid papers, such as Scotland’s Sunday Mail for example, which had the largest percentage increase of 3.4% (an additional 9,466 copies).

All the year on year figures for the Sunday papers was negative, with the Daily Star Sunday being 21.2% lower. Even some of the high quality papers had significant year on year declines, with both the Independent on Sunday and the Observer down in excess of 10%. The table below shows all the Sunday papers month on month and year on year average circulation figures.

National Sunday Newspaper ABC Figures – August 2013
Sunday Titles Aug-12 Jul-13 Aug-13 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Independent On Sunday 123,696 114,270 110,157 -13,539 -10.9 -4,113 -3.6
Observer 246,245 220,315 216,839 -29,406 -11.9 -3,476 -1.6
Scotland On Sunday 43,382 n/a n/a n/a n/a n/a n/a
Sunday Times 914,685 844,767 826,462 -88,223 -9.6 -18,305 -2.2
Sunday Telegraph 463,733 436,730 435,323 -28,410 -6.1 -1,407 -0.3
Mail On Sunday 1,811,463 1,658,035 1,675,474 -135,989 -7.5 17,439 1.1
Sunday Express 505,900 475,848 473,286 -32,614 -6.4 -2,562 -0.5
Sunday Post 275,608 242,033 244,637 -30,971 -11.2 2,604 1.1
Daily Star Sunday 439,621 341,733 346,205 -93,416 -21.2 4,472 1.3
Sunday People 457,964 419,115 425,293 -32,671 -7.1 6,178 1.5
Sun (Sunday) 2,133,616 1,927,406 1,916,570 -217,046 -10.2 -10,836 -0.6
Sunday Mail 315,077 281,157 290,623 -24,454 -7.8 9,466 3.4
Sunday Mirror 1,101,206 1,045,341 1,063,293 -37,913 -3.4 17,952 1.7
Total Sunday 8,832,196 8,006,750 8,024,162 -808,034 -9.1 17,412 0.2

In our opinion, one of the main reasons for the decline in print circulation is the broader choice and availability of news content via the internet and also more recently digital versions of the publications and apps created for mobile and tablet devises. Therefore, from an advertiser’s point of view, the continued decline in print circulation is not necessarily negative, it’s just a case of needing to explore all the available avenues in more detail.

News Corp’s new home is the ‘Baby Shard’

Next summer will see News Corporation move into their new home in London Bridge, nicknamed the ‘Baby Shard’. Located in the shadow of The Shard, this building is part of the same £2bn Qatari-funded scheme and was designed by the same architect.

News International has been based in Wapping since 1986 when they moved out of Fleet Street, creating a landmark moment for the British Press.

News Corp in Wapping

Source: mediaweek.co.uk

By moving from Fleet Street, which was the traditional home of the newspaper industry since the 18th Century, Rupert Murdock began the strike that became a yearlong industrial dispute between print unions and News International.

With 17 floors offering 430,000 sq ft of office space, News Corp, will occupy most of the building, with Harper Collins and Dow Jones in the remaining space.

This will be the first time that all of the UK businesses within new News Corp will be under the same roof.

Baby Shard - News Corp

Source: Londonist.com

In support of the move Peter John, leader of Southwark Council said: “I am delighted that News Corp will be moving to such an iconic location in Southwark, bringing new jobs and opportunities to this part of London. The move underlines Southwark’s growing reputation as a place to do business and endorses our work as a council to generate real economic growth.”

With Four Communications having recently moved to the area, it seems that we have set a trend!

The Financial Times are already just around the corner in Southwark Bridge, we have no doubt that this move will only prove to strengthen the relationship Four Media already have with News Corp and open the doors for more opportunities to benefit our clients.

Further to this Robert Thomson, Chief Executive of News Corp said: “Our new London location in the vibrant borough of Southwark will allow us to realize one core objective as the new News – to work more closely and creatively, and leverage our collective resources.”

With IPC also based in Southwark Street it will be interesting to see who else moves into the local neighbourhood within the next year or so as Peter John says: “The move underlines Southwark’s growing reputation as a place to do business and endorses our work as a council to generate real economic growth.”

National newspaper round-up: June 2013

The latest national newspaper circulation figures published by ABC this week show that the Daily, Free and Sunday markets were all down compared to this time last year.

Daily Titles

When looking at the quality market, the Financial Times saw the biggest period on period (PoP) increase between May and June 2013 at just 0.7%. This equates to a circulation increase of 1,833 copies. However, the Financial Times did post a year on year (YoY) decrease in circulation of 13% which equates to 38,737 copies. One must take in to account that the FT has recently culled many of its bulk copies.

The Daily Telegraph posted a PoP increase of 0.3% (1,527 copies) between May and June with a YoY loss of 4.6%.

Despite YoY losses across the quality market, the “I” posted a circulation increase of 11.2% which equates to a total of 30,412 copies. However, it did post a PoP loss of 1.2% between May and June.

The mid-market titles did not fare any better, the Daily Express saw a loss of 0.6% from May and a 13.3% YoY loss. Despite the huge popularity of the Daily Mail’s online offering, its print circulation saw a YoY drop of 133,000.

Overall, the dailies were down 0.2% PoP and 0.9% YoY overall.

London Free Press

City A.M. was the only title in this market to see any period growth, at just 0.1%. The Metro (London) posted the greatest loss of all three title in June, its circulation fell by 3,188 copies.

The London Evening Standard posted a YoY loss of 0.1% which equates to just 555 copies.

Overall, the Free titles were down 0.3% PoP and 0.6% YoY overall.

Sunday Titles

The Sunday market did not see any YoY growth across June, however, the Sunday Post was up 5.1% PoP, this was the biggest increase across all three markets.

According to the latest figures, The Mail on Sunday took the biggest hit with its circulation down just over 42,000 (-2.5%).

All titles were down across the yearly period, with the Sun (Sunday) losing 314,704, followed by the Mail on Sunday (186,344).

Overall, the Sunday titles were down 0.4% PoP and 11.6% YoY, surpassing the million mark in terms of circulation loss.

The above figures have shown that overall, print circulations are declining. This in some respects is down to readers switching to digital platforms to consume their news, business and more general content.

The graph below shows the ever increasing trend of National Newspaper- daily average unique users, this is in stark contrast to how we see print circulations currently performing.

National Newspaper Daily Unique Users

However, from an advertising point of view, we feel print is vital despite circulations reducing, the medium itself is tried and tested and promotes brand affiliation. These are key elements that print media has over its digital counterpart.

National Newspaper ABC Figures – June 2013
Daily Titles Jun-12 May-13 Jun-13 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Daily Telegraph 573,674 545,579 547,106 -26,568 -4.6 1,527 0.3
Financial Times 297,225 256,655 258,488 -38,737 -13.0 1,833 0.7
Guardian 211,511 192,376 187,000 -24,511 -11.6 -5,376 -2.8
i 272,597 306,578 303,009 30,412 11.2 -3,569 -1.2
Independent 90,001 75,089 73,060 -16,941 -18.8 -2,029 -2.7
Scotsman 35,523 n/a n/a n/a n/a n/a n/a
Times 400,120 394,982 390,941 -9,179 -2.3 -4,041 -1.0
Daily Express 602,482 525,235 522,264 -80,218 -13.3 -2,971 -0.6
Daily Mail 1,939,635 1,787,558 1,806,569 -133,066 -6.9 19,011 1.1
Daily Mirror 1,081,330 1,041,289 1,038,753 -42,577 -3.9 -2,536 -0.2
Daily Record 279,324 255,238 252,626 -26,698 -9.6 -2,612 -1.0
Daily Star 602,296 534,813 540,849 -61,447 -10.2 6,036 1.1
Sun 2,583,552 2,269,238 2,243,903 -339,649 -13.1 -25,335 -1.1
Total Daily 8,969,270 8,184,630 8,164,568 -804,702 -9.0 -20,062 -0.2
London Free Press Jun-12 May-13 Jun-13 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
City A.M 132,857 127,983 128,152 -4,705 -3.5 169 0.1
London Evening Standard 700,506 702,458 699,951 -555 -0.1 -2,507 -0.4
Metro (London) 777,396 776,012 772,824 -4,572 -0.6 -3,188 -0.4
Total London Press 1,610,759 1,606,453 1,600,927 -9,832 -0.6 -5,526 -0.3
Sunday Titles Jun-12 May-13 Jun-13 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Independent On Sunday 122,588 113,082 111,986 -10,602 -8.6 -1,096 -1.0
Observer 243,946 222,723 212,376 -31,570 -12.9 -10,347 -4.6
Scotland on Sunday. 44,041 n/a n/a n/a n/a n/a n/a
Sunday Times 915,969 842,810 840,201 -75,768 -8.3 -2,609 -0.3
Sunday Telegraph 450,276 420,742 422,590 -27,686 -6.1 1,848 0.4
Mail On Sunday 1,824,393 1,680,069 1,638,049 -186,344 -10.2 -42,020 -2.5
Sunday Express 512,843 462,812 455,901 -56,942 -11.1 -6,911 -1.5
Sunday Post 279,120 232,412 244,257 -34,863 -12.5 11,845 5.1
Daily Star Sunday. 473,352 329,669 335,864 -137,488 -29.0 6,195 1.9
Sunday People 450,097 415,539 415,075 -35,022 -7.8 -464 -0.1
Sun (Sunday) 2,189,924 1,867,980 1,875,220 -314,704 -14.4 7,240 0.4
Sunday Mail 313,698 288,736 284,051 -29,647 -9.5 -4,685 -1.6
Sunday Mirror 1,088,499 1,029,210 1,037,542 -50,957 -4.7 8,332 0.8
Total Sunday 8,908,746 7,905,784 7,873,112 -1,035,634 -11.6 -32,672 -0.4

Guardian News & Media returns to profit, boosted by digital growth

On 16 July, Guardian News & Media (GMN) published their annual results for 2012/2013, showing another year of strong growth in digital revenues which are up 29% YoY to £56 million.

Guardian Returns to Profit

Source: Guardian News & Media, July 2013

As well as a sharp increase in digital revenue, the reduction in GNM’s operating loss was also helped by cutting £9 million from print costs, including a reduction in pagination following a redesign, as well as nearly £3m savings from editorial budget.

These results mark the end of the second year of GMN’s 5-year transformation programme, which has among its stated aims, the target of taking £25 million out of its cost base by the end of 2015/16, and reducing losses to a sustainable level over 5 years.

Whilst no publisher has yet found a definitive solution to managing losses resultant in the on-going transition from print to digital, GNM’s published earnings indicate that there is yet a sustainable future for quality journalism, even against the backdrop of a fast-changing and challenging market.

Paywalls: The future of the press or a barrier for digital progress

Last month, the global pricing study by Simon-Kucher & Partners showed that 90 per cent of online content would likely be held behind a paywall in the coming years, while 27 per cent of media companies said that they expect a significant shift in profit margin increase over the same three year period.

This outlook is likely to see the end of the ‘free for all’ online culture with two thirds of media companies expecting fees to be introduced for most of the content available online.

It comes as no surprise that after a successful trial for their international users that the Telegraph Media Group are set to launch their metered paywall around content for The Daily Telegraph and The Sunday Telegraph.

Non- subscribers will still be able to access 20 articles a month for free, followed by a £1.99 per month charge. The full

Online content goes behind a paywall

source: ereleases.com

digital pack, which includes tablet editions, costs £9.99 a month.

If they wish to read more then they will be able to choose between two digital subscription pages:

• The Telegraph web pack offers unlimited access to the paper’s online content, plus access to its smartphone apps, for £1.99 per month (or £20 per year).

• The full digital pack, which also includes access to the Telegraph titles on tablet devices plus loyalty club membership, will cost £9.99 a month (or £99 per year).

This metered model is favoured by newspapers across the US – notably at the New York Times – and Canada. It is also employed in Britain by the Financial Times, but the Telegraph becomes the first general newspaper in the UK to introduce it.

By contrast, The Times and Sunday Times site is protected by a full paywall, restricting all access to users unless they pay for a subscription.

Both titles have continued to see a drop in their online readership since the paywall came into force with many blaming their strict subscription policy for this in favour of the metered model.

Not long after, The Sun also announced its plans to introduce a paywall in the second half of 2013.

This will coincide with the launch of its debut Premier League football video highlights being made available on the site from 17 August.

But the question must be asked are The Sun readers an audience who would adapt well to this new change, even with the access to Premier League matches?

Simon Fox, chief executive of Trinity Mirror has said that his publishing group will not place any of its content behind a paywall, choosing instead to expand the reach and quality of his publications.

Lord Rothermere, chairman of DMGT, has said that the MailOnline will also remain free, but the media wing of his business is experimenting with the launch of the Daily Mail Plus. Where by although certain aspects of the site will remain free of charge, users will have to pay for premium content.

The paywall is inevitable for the future of press consumption, as digital media becomes ever more the preferred method of access to the news. We believe NewsInt will watch their competitors success or otherwise with the metered approach and may well review their business model.

Sunday Times Style gets a make-over

10 March saw the re launch of Sunday Times Style Magazine, with the title being restored to its original roots; fashion and beauty. Non fashion and beauty editorial, including food, has now been moved to the Sunday Times Magazine, allowing Style to focus on its namesake. Strangely, Interiors has been retained.

Whilst the range of editorial content in the publication has decreased, the number of pages has increased, offering more beauty editorial and in turn advertising opportunities.

Style’s facelift will be supported by a year long brand campaign, designed to make this publication key within the fashion and beauty sector and set it aside from competitors.

Readers will have the opportunity to attend high profile branded events, such a Style Conversations, which has previously featured some of the world’s most famous and influential fashion designers including Valentino, Donatella Versace and John Galliano.

Repositioning this brand removes Style from the category in which it is currently bestowed, a Sunday Newspaper Supplement, in an attempt for it to be considered a prestigious and influential fashion and beauty publication. The publishers hope that this new focus will encourage advertisers to advertise in a relevant environment, whilst targeting the title’s high-end demographic. Hence Chanel taking the outside back cover in this weekend’s edition.

Head of Strategy, Times & Sunday Times at News International said: “This is one of the most important re launches for Style in its 10-year history as a standalone section. In recent years the magazine has become home to a range of content which, while much loved by readers, isn’t central to its mission. By refocusing the magazine on fashion and beauty we can ensure that we’re giving our core readers what they want whilst also offering advertisers a clearer opportunity.”

Sunday Times Style is revamped

Source: Style

Whilst Style’s re launch will be music to many Sunday Times fashion lovers’ ears, the question on our mind is – where is this publication now going to sit within the fashion and beauty advertising market? With firmly established competitors, is an increased fashion and beauty focus going to be enough to draw in additional advertisers? We have our doubts as to the volume of additional advertising.

Mail On Sunday’s YOU, an established fashion and beauty magazine supplement, boasts a readership that is 48% higher than Style. Their readership profile is also broader and younger than Style – and unless a brand is truly ‘top end’ the’ norm’ demographic of ABC1 18-45 for fashion and beauty advertisers will apply.

Being weekly, Style’s readership longevity is reduced compared to the established high circulation monthlies such as Glamour and Cosmopolitan and therefore not a threat to them.

They will undoubtedly be keen to continue to take and maybe increase their share of the GWP (gift with purchase) promotional advertising enjoyed by the weekly supplements and the paid for titles such as Grazia and Hello.

With the plethora of quality paid for fashion and beauty titles a ‘free’ supplement is less likely to command the gravitas of Vogue or Marie Claire. But should the editorial team be able to deliver exceptional ‘exclusives’ they may gain a higher profile in this crowded and competitive marketplace. Perhaps taking over from where ES Magazine sat in the days of its premiership in this market and command some additional lucrative fashion advertising. The quality of advertisers in this weekend’s issue was quite high though 3 ‘House’ ads were evident.

With print advertising revenues so hard to attract we see their logic of being more focussed in their delivery but doubt that they will immediately draw in large amounts of ‘new’ advertising.

ABC National Newspaper Round-Up: January 2013

Newspaper circulation

Source: londondailynews.com

ABC National Newspaper Round-Up: January 2013

The New Year shows a promising start for the national press with period on period circulation increasing by 2.1% for the daily newspaper market and 1.9% for Sunday newspapers.

Quality newspapers have shown inconsistent results. The Financial Times circulation has continued to decline with a 3.8% (11,000 copies) decrease in January, however, whilst circulation declines, readership figures show a YoY increase of 0.6%.

The Independent and The Times also record a decline in circulation, with a 1.6% and 1.4% decrease, respectively, whilst The Guardian has seen a small circulation increase of 0.1% (218 copies).
The Daily Telegraph’s PoP circulation has increased by 1.5% (8,352 copies), whilst YoY circulation has decreased by 6.8% and readership by 13.8%.

i continues to grow in popularity, with a PoP growth of 2,169 copies (0.7%) and an impressive 20.8% YoY growth, making this publication the only quality newspaper to record an increase in circulation from January 2012. Further to this i has also seen YoY readership grown by a staggering 32.2%.

In the mid-market both the Daily Mail (1%) and Daily Express (0.1%) have reported a growth in circulation since December 2012. Whilst PoP circulation has increased, the year on year growth for both publications has declined (Daily Express: 9.7%, Daily Mail 7.4%).

City AM’s results are unique as they show a decline in circulation from December 2012 (0.5%), whilst the YoY growth has increased by 37.7%. This positive result will have been affected by City AM expanding the area in which they circulate in mid last year, increasing the number of stations they distribute at from 105 to 212 and in turn increasing the copies distributed by 30,000.

London Evening Standard report a PoP increase of 4,750 copies (0.7%), whilst the Metro showed a loss of 0.5% (3,860 copies).

Sunday Times and Sunday Telegraph both record a positive PoP growth, with the Sunday Times circulation increasing by 8,130 copies (0.9%) and Sunday Telegraph by 6,944 (1.6%). Like many other national newspapers, even though PoP figures are positive, year on year results show that the Sunday Times’ circulation has decreased by 8.5% and Sunday Telegraph’s by 5.8%.

Whilst period on period figures record that some newsprint circulations are showing growth, this is  down to a slow December. The year on year circulation results are a representation of today’s declining print newspaper market but are mitigated by ever increasing digital platforms – which is maintaining or increasing overall readership.

Local World To Herald the Comeback of Local Print Media?

Local World is a new company striving to rejuvenate the regional media industry.  The company is headed by former chief executive of the Mirror Group and former editor of the News of the World, David Montgomery and brings together the regional media offerings of a number of the key regional players in the UK market.

Regional Media Regulatory Threat

Source: meaningful-brands.co.uk

Northcliffe Media (the regional publishing arm of the Daily Mail and General Trust) and Iliffe News & Media (part of Yattendon) are two of the major shareholders in the organisation, with a range of venture capitalists also investing significantly in the body.  The media entities bring with them their vast regional media portfolios, totalling 107 print titles, such as the Hull Daily Mail, Cambridge News and Leicester Mercury with a combined weekly readership of 6 million and a number of online portals.

The company’s main aim is to start the ‘fightback’ of the regional newspaper industry, whose average readership has tended to be on the slightly older and slightly less affluent side, over 50s and C-E social grading (TGI, Q1 2013).  Their intention is to reinvigorate this audience and attract new readers and users.  To do so they will develop the multi media offering of these local titles, expand in digital and mobile, while making moves in to areas such as local directories, an aspect of the market that they believe there is no reason for companies such as Google to be dominating.

The battle plan is to recapture the attention of national media planners whose interests have moved to national and televised media with falling cost per thousands in these areas.  Local World maintain that local media still offers a great amount and by centralising the media process, maintaining localised editorial coverage and offering expanded digital platforms, they believe planners will be drawn back to the idea of the local.

The Daily Mail attempted to off-load their regional media in 2005 for £1.5 billion, so confident were they that they could achieve this they turned down bids exceeding £1 billion but not meeting their valuation.  However it is a sign of the times and the fall from grace that regional media has endured that when Local World had Northcliffe’s media valued in preparation for their bid for the titles, it was just £150 mil.

However, the fresh approach and new energy behind Local World is good news for the regional media industry and the centralising of the media processes will ensure that planning with these titles will be greatly simplified and offer a more attractive option.

The fact also remains that no matter how global the world becomes, people still spend significant amounts of their money and time in the areas close to where they live and maintain an interest in the goings-on in these areas.  Regional media, as such, can always be relevant and this is why there is concern within the industry about the Office of Fair Trading’s (OFT) decision to posthumously investigate Local World’s creation.

The OFT are looking into competition concerns with Local World’s creation and could keep the company in court hearings until 2014 if they decide to undergo a full investigation along with the Competition Commission.

The issue though comes down to a relatively simple question; do we wish to have a commercially viable regional press in the UK or do we want a self-defeating regulatory policy on competition,  leading to the closure of titles.  Diversity is important, but more important still is the survival of the regional media industry.

UK Advertising Trends: An Olympic Sink or Swim?

In 2012 UK adspend is forecast to increase by an aggregated 3.3% (based Carat, GroupM, Advertising Association, Zenith Optimedia and Strategy Analytics), however, the bleak economy and a number of major events has made it difficult for forecasters to predict with certainty the rise in revenue. With ZenithOptimedia suggesting a 3.5% growth and AA/Warc predicting a 2.5% growth.

Forecasts for 2013 are also extremely conservative with an aggregate 3.7% growth predicted fuelled by a fundamental shift towards digital which is predicted to provide a further 10.4% growth in 2013.

How did the different factors of 2012 affect the overall adspend forecasts?


Television is set to have the biggest revisions due the BBC’s Olympic monopoly. A slow start in Q1 and Q2 has dimmed expectations and only marginal growth is predicted for 2012.

Source: Mediatel


The major sporting events and the Diamond jubilee were an opportunity for print media adspend to attempt to recover from its persistent downward turn. However, it is now thought that overall Newspapers continue to experience negative growth in 2012.

Source: Mediatel


As with print media, magazines are predicted to have struggle in terms of ad revenue. GroupM believes that tablets have preserved (or even raised) quality newspaper readership, and it would be possible for a few consumer magazines to achieve this too. Business-to-business magazines, though improving, are likely to continue to struggle.

Source: Mediatel


Radio in contrast is expected to experience a healthy growth. Group M have forecast 4.7% growth and Carat have predicted a growth of 2.4%.

Source: Mediatel


Cinema is looking to build on a very promising Q1 result of 10% growth. GroupM have forecast a growth of 4.0% in 2012.

Source: Mediatel


Outdoor is one of the few media expected to flourish in 2012. With an average 4.4% growth. This success is due to the Olympics, Euro 2012 and Diamond Jubilee. This medium is then due to increase by 1.8% in 2013 as the capacity for digital formats reaches its peak.

Source: Mediatel


Digital media is expected to continue to boom this year. The medium continues to go from strength to strength. Group M believe they will deliver a 14.2% growth for the year.

Source: Mediatel

Overall, this year’s major events have affected how different media may have performed in recent months. 2013 will provide a challenge for all media given the return to ‘normality’ and no immediate signs of recovery in the economic outlook.

The Sunday Newspaper Market Continues to Attract Interest

Following the closure of the News of the World in July 2011 there developed a huge gap in the Sunday newspaper market.  The News of the World was the best-selling Sunday newspaper in the UK by far; at the time of its closure it had a circulation of 2.7 million (ABC July 2011) and a readership of 7,537,000 (NRS July-Dec 2010), meaning that a large un-serviced audience became available for those in the Sunday newspaper publishing market.

The Sun on Sunday

The Sunday tabloid market has reacted; News International (the media group owned by Rupert Murdoch) who owned and as such decided to close the News of the World, due to the phone hacking controversy surrounding the paper, launched the Sun on Sunday on February 27th 2012.

This was a calculated attempt to fill the void and it has been able to pick up a circulation of 2,157,482 (ABC, July 2012), showing that there is still thirst for Sunday print publications and that there may still be an untapped section of the former News of the World readership.

New set ups such as Phoenix Newspaper Publishing are also hoping to make moves into the Sunday print market in order to reach this audience group.  The company, set up by former Sunday Express editor Sue Douglas and ex-ITV Executive Rupert Howell have begun negotiations  Over the acquisition of either Northern & Shell’s ‘Daily Star Sunday’ or Mirror Group Newspapers’ ‘The People’.

The set up hopes to gain outside funding from ‘high net worth individuals’ in the UK and form a ‘reincarnation  of the News of the World’ called  ‘The News on Sunday’ a highly transparent attempt to attract the audience of the now defunct former title.

The likely outcomes of these acquisition attempts are mixed; but interest shown in the Daily Star on Sunday is considered the most likely to bring results in a possible £10 million deal.

Phoenix has also made moves to acquire the Independent on Sunday; a deal of this nature is expected to fail, such steps though, suggest an interest in the wider Sunday print market.  When this is considered alongside News Internationals continued commitment to the UK print market, even with the huge controversy and cost it has caused the company, it is clear that the print market and especially the Sunday market still hold a draw for investors.

The fall in the circulation and readership of newspapers in the UK is well reported and was highlighted further in July by the news that year on year circulation figures for dailies dropped on average 11%.  The fact however that newspaper proprietors and investors are far from abandoning the medium and that the closure of the News of World has created a form of scramble for its readership suggests that there is still confidence in the Sunday print market.  As such the longevity and financing of the medium seems more secure than has previously been predicted.