Tag Archives: The Financial Times

National Newspaper Circulation Figures Decline

The Audit Bureau of Circulation, known commonly as ABC, could also be an acronym for the question ‘Are Broadsheets Ceasing’, judging by their latest report on circulation figures from August 2013.

Looking at the daily and free titles, only the i has shown an overall growth in circulation from the same period last year. It has had the third largest percentage of decline from the previous months circulation figure, behind only its mother title the Independent and also the Financial Times.

July 2013 reported there was a spike in the month on month circulation figures for nearly all the daily titles, which is thought to be due to the hype surrounding the birth of the royal baby. Therefore it does not come as a surprise that the latest figures show a month on month decline for most titles, however the continuing year on year decline is something that would be more of a concern for the future of print. The tables below, taken from the August 2013 ABC circulation report, shows the difference in average circulation for both month on month and year on year figures.

National Newspaper ABC Figures – August 2013
Daily Titles Aug-12 Jul-13 Aug-13 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Quality
Daily Telegraph 584,089 558,817 557,536 -26,553 -4.5 -1,281 -0.2
Financial Times 280,124 244,768 236,281 -43,843 -15.7 -8,487 -3.5
Guardian 204,271 191,182 189,646 -14,625 -7.2 -1,536 -0.8
i 281,530 305,129 295,179 13,649 4.8 -9,950 -3.3
Independent 81,804 72,271 68,696 -13,108 -16 -3,575 -4.9
Scotsman 36,344 n/a n/a n/a n/a n/a n/a
Times 407,720 400,245 391,643 -16,077 -3.9 -8,602 -2.1
Daily Express 550,502 533,039 530,631 -19,871 -3.6 -2,408 -0.5
Daily Mail 1,914,126 1,781,968 1,802,083 -112,043 -5.9 -20,115 1.1
Daily Mirror 1,088,724 1,040,148 1,045,971 -42,753 -3.9 5,823 0.6
Daily Record 276,270 249,733 252,575 -23,695 -8.6 -2,842 1.1
Daily Star 600,304 544,811 547,955 -52,349 -8.7 -3,144 0.6
Sun 2,502,691 2,281,301 2,258,359 -244,332 -9.8 -22,942 -1
Total Daily 8,808,499 8,203,412 8,176,555 -631,944 -7.2 -26,857 -0.3
London Newspaper ABC Figures – August 2013
London Free Press Aug-12 Jul-13 Aug-13 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Quality
City A.M. 128,484 128,781 127,488 -966 -0.8 -1,293 -0.1
London Evening Standard 700,895 701,917 686,858 -14,037 -2 -15,059 -2.1
Metro (London) 775,252 770,569 756,658 -18,594 -2.4 -13,911 -1.8
Total London Press 1,604,631 1,601,267 1,571,004 -33,627 -2.1 -30,263 -1.9

In slight contrast to the daily and free papers, just over half the Sunday papers had a rise in month on month circulation. Most of these were the popular tabloid papers, such as Scotland’s Sunday Mail for example, which had the largest percentage increase of 3.4% (an additional 9,466 copies).

All the year on year figures for the Sunday papers was negative, with the Daily Star Sunday being 21.2% lower. Even some of the high quality papers had significant year on year declines, with both the Independent on Sunday and the Observer down in excess of 10%. The table below shows all the Sunday papers month on month and year on year average circulation figures.

National Sunday Newspaper ABC Figures – August 2013
Sunday Titles Aug-12 Jul-13 Aug-13 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Quality
Independent On Sunday 123,696 114,270 110,157 -13,539 -10.9 -4,113 -3.6
Observer 246,245 220,315 216,839 -29,406 -11.9 -3,476 -1.6
Scotland On Sunday 43,382 n/a n/a n/a n/a n/a n/a
Sunday Times 914,685 844,767 826,462 -88,223 -9.6 -18,305 -2.2
Sunday Telegraph 463,733 436,730 435,323 -28,410 -6.1 -1,407 -0.3
Mail On Sunday 1,811,463 1,658,035 1,675,474 -135,989 -7.5 17,439 1.1
Sunday Express 505,900 475,848 473,286 -32,614 -6.4 -2,562 -0.5
Sunday Post 275,608 242,033 244,637 -30,971 -11.2 2,604 1.1
Daily Star Sunday 439,621 341,733 346,205 -93,416 -21.2 4,472 1.3
Sunday People 457,964 419,115 425,293 -32,671 -7.1 6,178 1.5
Sun (Sunday) 2,133,616 1,927,406 1,916,570 -217,046 -10.2 -10,836 -0.6
Sunday Mail 315,077 281,157 290,623 -24,454 -7.8 9,466 3.4
Sunday Mirror 1,101,206 1,045,341 1,063,293 -37,913 -3.4 17,952 1.7
Total Sunday 8,832,196 8,006,750 8,024,162 -808,034 -9.1 17,412 0.2

In our opinion, one of the main reasons for the decline in print circulation is the broader choice and availability of news content via the internet and also more recently digital versions of the publications and apps created for mobile and tablet devises. Therefore, from an advertiser’s point of view, the continued decline in print circulation is not necessarily negative, it’s just a case of needing to explore all the available avenues in more detail.

News Corp’s new home is the ‘Baby Shard’

Next summer will see News Corporation move into their new home in London Bridge, nicknamed the ‘Baby Shard’. Located in the shadow of The Shard, this building is part of the same £2bn Qatari-funded scheme and was designed by the same architect.

News International has been based in Wapping since 1986 when they moved out of Fleet Street, creating a landmark moment for the British Press.

News Corp in Wapping

Source: mediaweek.co.uk

By moving from Fleet Street, which was the traditional home of the newspaper industry since the 18th Century, Rupert Murdock began the strike that became a yearlong industrial dispute between print unions and News International.

With 17 floors offering 430,000 sq ft of office space, News Corp, will occupy most of the building, with Harper Collins and Dow Jones in the remaining space.

This will be the first time that all of the UK businesses within new News Corp will be under the same roof.

Baby Shard - News Corp

Source: Londonist.com

In support of the move Peter John, leader of Southwark Council said: “I am delighted that News Corp will be moving to such an iconic location in Southwark, bringing new jobs and opportunities to this part of London. The move underlines Southwark’s growing reputation as a place to do business and endorses our work as a council to generate real economic growth.”

With Four Communications having recently moved to the area, it seems that we have set a trend!

The Financial Times are already just around the corner in Southwark Bridge, we have no doubt that this move will only prove to strengthen the relationship Four Media already have with News Corp and open the doors for more opportunities to benefit our clients.

Further to this Robert Thomson, Chief Executive of News Corp said: “Our new London location in the vibrant borough of Southwark will allow us to realize one core objective as the new News – to work more closely and creatively, and leverage our collective resources.”

With IPC also based in Southwark Street it will be interesting to see who else moves into the local neighbourhood within the next year or so as Peter John says: “The move underlines Southwark’s growing reputation as a place to do business and endorses our work as a council to generate real economic growth.”

National newspaper round-up: June 2013

The latest national newspaper circulation figures published by ABC this week show that the Daily, Free and Sunday markets were all down compared to this time last year.

Daily Titles

When looking at the quality market, the Financial Times saw the biggest period on period (PoP) increase between May and June 2013 at just 0.7%. This equates to a circulation increase of 1,833 copies. However, the Financial Times did post a year on year (YoY) decrease in circulation of 13% which equates to 38,737 copies. One must take in to account that the FT has recently culled many of its bulk copies.

The Daily Telegraph posted a PoP increase of 0.3% (1,527 copies) between May and June with a YoY loss of 4.6%.

Despite YoY losses across the quality market, the “I” posted a circulation increase of 11.2% which equates to a total of 30,412 copies. However, it did post a PoP loss of 1.2% between May and June.

The mid-market titles did not fare any better, the Daily Express saw a loss of 0.6% from May and a 13.3% YoY loss. Despite the huge popularity of the Daily Mail’s online offering, its print circulation saw a YoY drop of 133,000.

Overall, the dailies were down 0.2% PoP and 0.9% YoY overall.

London Free Press

City A.M. was the only title in this market to see any period growth, at just 0.1%. The Metro (London) posted the greatest loss of all three title in June, its circulation fell by 3,188 copies.

The London Evening Standard posted a YoY loss of 0.1% which equates to just 555 copies.

Overall, the Free titles were down 0.3% PoP and 0.6% YoY overall.

Sunday Titles

The Sunday market did not see any YoY growth across June, however, the Sunday Post was up 5.1% PoP, this was the biggest increase across all three markets.

According to the latest figures, The Mail on Sunday took the biggest hit with its circulation down just over 42,000 (-2.5%).

All titles were down across the yearly period, with the Sun (Sunday) losing 314,704, followed by the Mail on Sunday (186,344).

Overall, the Sunday titles were down 0.4% PoP and 11.6% YoY, surpassing the million mark in terms of circulation loss.

The above figures have shown that overall, print circulations are declining. This in some respects is down to readers switching to digital platforms to consume their news, business and more general content.

The graph below shows the ever increasing trend of National Newspaper- daily average unique users, this is in stark contrast to how we see print circulations currently performing.

National Newspaper Daily Unique Users

However, from an advertising point of view, we feel print is vital despite circulations reducing, the medium itself is tried and tested and promotes brand affiliation. These are key elements that print media has over its digital counterpart.

National Newspaper ABC Figures – June 2013
Daily Titles Jun-12 May-13 Jun-13 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Quality
Daily Telegraph 573,674 545,579 547,106 -26,568 -4.6 1,527 0.3
Financial Times 297,225 256,655 258,488 -38,737 -13.0 1,833 0.7
Guardian 211,511 192,376 187,000 -24,511 -11.6 -5,376 -2.8
i 272,597 306,578 303,009 30,412 11.2 -3,569 -1.2
Independent 90,001 75,089 73,060 -16,941 -18.8 -2,029 -2.7
Scotsman 35,523 n/a n/a n/a n/a n/a n/a
Times 400,120 394,982 390,941 -9,179 -2.3 -4,041 -1.0
Mid-Market
Daily Express 602,482 525,235 522,264 -80,218 -13.3 -2,971 -0.6
Daily Mail 1,939,635 1,787,558 1,806,569 -133,066 -6.9 19,011 1.1
Popular
Daily Mirror 1,081,330 1,041,289 1,038,753 -42,577 -3.9 -2,536 -0.2
Daily Record 279,324 255,238 252,626 -26,698 -9.6 -2,612 -1.0
Daily Star 602,296 534,813 540,849 -61,447 -10.2 6,036 1.1
Sun 2,583,552 2,269,238 2,243,903 -339,649 -13.1 -25,335 -1.1
Total Daily 8,969,270 8,184,630 8,164,568 -804,702 -9.0 -20,062 -0.2
London Free Press Jun-12 May-13 Jun-13 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
City A.M 132,857 127,983 128,152 -4,705 -3.5 169 0.1
London Evening Standard 700,506 702,458 699,951 -555 -0.1 -2,507 -0.4
Metro (London) 777,396 776,012 772,824 -4,572 -0.6 -3,188 -0.4
Total London Press 1,610,759 1,606,453 1,600,927 -9,832 -0.6 -5,526 -0.3
Sunday Titles Jun-12 May-13 Jun-13 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Quality
Independent On Sunday 122,588 113,082 111,986 -10,602 -8.6 -1,096 -1.0
Observer 243,946 222,723 212,376 -31,570 -12.9 -10,347 -4.6
Scotland on Sunday. 44,041 n/a n/a n/a n/a n/a n/a
Sunday Times 915,969 842,810 840,201 -75,768 -8.3 -2,609 -0.3
Sunday Telegraph 450,276 420,742 422,590 -27,686 -6.1 1,848 0.4
Mid-Market
Mail On Sunday 1,824,393 1,680,069 1,638,049 -186,344 -10.2 -42,020 -2.5
Sunday Express 512,843 462,812 455,901 -56,942 -11.1 -6,911 -1.5
Sunday Post 279,120 232,412 244,257 -34,863 -12.5 11,845 5.1
Popular
Daily Star Sunday. 473,352 329,669 335,864 -137,488 -29.0 6,195 1.9
Sunday People 450,097 415,539 415,075 -35,022 -7.8 -464 -0.1
Sun (Sunday) 2,189,924 1,867,980 1,875,220 -314,704 -14.4 7,240 0.4
Sunday Mail 313,698 288,736 284,051 -29,647 -9.5 -4,685 -1.6
Sunday Mirror 1,088,499 1,029,210 1,037,542 -50,957 -4.7 8,332 0.8
Total Sunday 8,908,746 7,905,784 7,873,112 -1,035,634 -11.6 -32,672 -0.4

Paywalls: The future of the press or a barrier for digital progress

Last month, the global pricing study by Simon-Kucher & Partners showed that 90 per cent of online content would likely be held behind a paywall in the coming years, while 27 per cent of media companies said that they expect a significant shift in profit margin increase over the same three year period.

This outlook is likely to see the end of the ‘free for all’ online culture with two thirds of media companies expecting fees to be introduced for most of the content available online.

It comes as no surprise that after a successful trial for their international users that the Telegraph Media Group are set to launch their metered paywall around content for The Daily Telegraph and The Sunday Telegraph.

Non- subscribers will still be able to access 20 articles a month for free, followed by a £1.99 per month charge. The full

Online content goes behind a paywall

source: ereleases.com

digital pack, which includes tablet editions, costs £9.99 a month.

If they wish to read more then they will be able to choose between two digital subscription pages:

• The Telegraph web pack offers unlimited access to the paper’s online content, plus access to its smartphone apps, for £1.99 per month (or £20 per year).

• The full digital pack, which also includes access to the Telegraph titles on tablet devices plus loyalty club membership, will cost £9.99 a month (or £99 per year).

This metered model is favoured by newspapers across the US – notably at the New York Times – and Canada. It is also employed in Britain by the Financial Times, but the Telegraph becomes the first general newspaper in the UK to introduce it.

By contrast, The Times and Sunday Times site is protected by a full paywall, restricting all access to users unless they pay for a subscription.

Both titles have continued to see a drop in their online readership since the paywall came into force with many blaming their strict subscription policy for this in favour of the metered model.

Not long after, The Sun also announced its plans to introduce a paywall in the second half of 2013.

This will coincide with the launch of its debut Premier League football video highlights being made available on the site from 17 August.

But the question must be asked are The Sun readers an audience who would adapt well to this new change, even with the access to Premier League matches?

Simon Fox, chief executive of Trinity Mirror has said that his publishing group will not place any of its content behind a paywall, choosing instead to expand the reach and quality of his publications.

Lord Rothermere, chairman of DMGT, has said that the MailOnline will also remain free, but the media wing of his business is experimenting with the launch of the Daily Mail Plus. Where by although certain aspects of the site will remain free of charge, users will have to pay for premium content.

The paywall is inevitable for the future of press consumption, as digital media becomes ever more the preferred method of access to the news. We believe NewsInt will watch their competitors success or otherwise with the metered approach and may well review their business model.

International Herald Tribune Rebrand

The New York Times Company has announced that it is to rebrand the International Herald Tribune (IHT), its 125-year-old newspaper based in Paris, in October this year. The new title will be branded the International New York Times and will be boosted by a large marketing campaign.

The rebrand will be accompanied with substantial improvements to both the print and online offering (especially in the case of the latter, which currently looks as if it belongs in the last decade). Aside from a more streamlined operation, the expected results will be to increase subscribers/online users thereby increasing circulation and impression delivery globally and, as a result, drive advertising revenues up across both platforms.

The change comes off the back extensive research with international audiences.  As Mark Thompson (President and Chief Executive of the New York Times Company) concluded, there is “significant potential to grow the number of New York Times subscribers outside the United States”. Moreover, further research showed that the NYT brand is far better known globally than the IHT. Consequently, it seemed logical to bring the two together and create a stronger and more cohesive product for both advertisers and consumers alike.

This bold move comes with sacrifices- the NY Times is looking to sell its stake in the Boston Globe and other New England media properties in order to fund this move (it will also help the business focus strictly on NY Times branded products).

Ditching the IHT name has been suspected by many in the industry for a number of years now (ever since The New York Times Company purchased the Washington Posts 50% stake of the IHT at the end of 2002). Further evidence was the integration of both IHT.com and NYTimes.com in 2009 and “The Global Edition of the New York Times” being included below IHT masthead in both print and online.

International Herald Tribune changes its name

Source: latimes.com

Whether the choice of name is a good move remains to be seen. There is no denying that IHT has always had a strong affiliation with New York. When founded in Paris in 1887, the paper was called the New York Herald. This changed to the New York Tribune in 1924. In fact, the IHT name only came into force in 1967. However, despite its New York ties, we wonder what the effect of having “New York” in the newspaper’s name- especially in non-US friendly territories.

Moreover, having the word “International” in the same title as “New York” does seem a little peculiar and could confuse potential readers as they might wonder if it just a slimmed down version of the NY Times sold abroad or is if it is an international business daily. We suspect that the new name will result in the title mainly appealing to US expats.

From a commercial point of view, the global offering will bring immediate benefits. Currently, planning campaigns in the NY Times and IHT is a laborious process as they both operate separate rate cards. It is a far less streamlined affair than the FT and Economist, for example. However, a new unified rate card and greater synergy across the global portfolio will make global planning much easier.

What will these changes mean for the main competitors (these being the FT, the WSJ and, in part, The Economist)?  We feel that it is only the WSJ that need perhaps worry as it is the only other title which has a big appeal with Americans (local and expats), has roots set in the US and, when looking at circulation/distribution has one that broadly resembles that of the NY Times/IHT.

The FT and The Economist both have much smaller dominance in the US and their US circulations are much smaller as a percentage of their total global run (roughly 30% for the former and 48% for the latter). This compares to unified NY Times which will see roughly 77% of its circulation in the US and the WSJ with a whopping 96% of its circulation in the US. As such, whilst the FT and Economist might see advertisers use the NY Times as a way to reach the US market, it is unlikely that they will be taken off global media plans as they still have a much higher ex-US circulation and also benefit from enormous respect and brand prestige on the international stage.

ABC National Newspaper Round-Up: January 2013

Newspaper circulation

Source: londondailynews.com

ABC National Newspaper Round-Up: January 2013

The New Year shows a promising start for the national press with period on period circulation increasing by 2.1% for the daily newspaper market and 1.9% for Sunday newspapers.

Quality newspapers have shown inconsistent results. The Financial Times circulation has continued to decline with a 3.8% (11,000 copies) decrease in January, however, whilst circulation declines, readership figures show a YoY increase of 0.6%.

The Independent and The Times also record a decline in circulation, with a 1.6% and 1.4% decrease, respectively, whilst The Guardian has seen a small circulation increase of 0.1% (218 copies).
The Daily Telegraph’s PoP circulation has increased by 1.5% (8,352 copies), whilst YoY circulation has decreased by 6.8% and readership by 13.8%.

i continues to grow in popularity, with a PoP growth of 2,169 copies (0.7%) and an impressive 20.8% YoY growth, making this publication the only quality newspaper to record an increase in circulation from January 2012. Further to this i has also seen YoY readership grown by a staggering 32.2%.

In the mid-market both the Daily Mail (1%) and Daily Express (0.1%) have reported a growth in circulation since December 2012. Whilst PoP circulation has increased, the year on year growth for both publications has declined (Daily Express: 9.7%, Daily Mail 7.4%).

City AM’s results are unique as they show a decline in circulation from December 2012 (0.5%), whilst the YoY growth has increased by 37.7%. This positive result will have been affected by City AM expanding the area in which they circulate in mid last year, increasing the number of stations they distribute at from 105 to 212 and in turn increasing the copies distributed by 30,000.

London Evening Standard report a PoP increase of 4,750 copies (0.7%), whilst the Metro showed a loss of 0.5% (3,860 copies).

Sunday Times and Sunday Telegraph both record a positive PoP growth, with the Sunday Times circulation increasing by 8,130 copies (0.9%) and Sunday Telegraph by 6,944 (1.6%). Like many other national newspapers, even though PoP figures are positive, year on year results show that the Sunday Times’ circulation has decreased by 8.5% and Sunday Telegraph’s by 5.8%.

Whilst period on period figures record that some newsprint circulations are showing growth, this is  down to a slow December. The year on year circulation results are a representation of today’s declining print newspaper market but are mitigated by ever increasing digital platforms – which is maintaining or increasing overall readership.

It Is Not All Doom and Gloom

The release of this period’s ABC results on August 16th has provided food for thought for many. The continued downward trend which has been seen almost uniformly across print platforms has fuelled conversation about the importance of digital editions and ‘multi-touchpoint’ brands.

Print ABC results from January to June 2012 have painted a fairly bleak picture for both the consumer magazine and newspaper markets, with just a few exceptions.

The Men’s Lifestyle sector continues to be dominated by the free titles Shortlist and Sport, whilst well-known, paid for titles FHM and Nuts reported substantial drops in sales of -12% and -21% respectively.

In a mirror of these results, Shortlist’s sister title, Stylist, has also enjoyed positive results this period, bucking the overall Women’s Lifestyle trend and reporting a 1.1% year-on-year increase in circulation to rank at number 15 in the Top 100 Magazines. Major titles Glamour, Hello! and Look were among the worst hit, although More reported the worst result in this sector with a fall of 30.5% in circulation.

The Home Interest market saw a mixed set of results. There were a number of increases, including Country Homes & Interiors, Living etc and Style at Home, GoodHomes and Elle Decoration. Although some titles suffered losses – among them Ideal Home, Country Living and House Beautiful.

The Domestic News and Affairs market has completely subverted the downward trend demonstrated elsewhere, with every title boasting a year-on year increase in a market that reports a 5.4% year-on-year increase.

ABC Comparisons

The Daily Newspaper market posted a decrease of 9.3%, although notable winners from this sector include i and The Daily Telegraph, who both reported an increase in sales from the previous ABCs.

However, analysts have chosen not to focus solely on the negative trends shown in these most recent ABC figures.

Rather, the decline in print has been countered by increases in the digital ABCs, with many commentators focusing on the future opportunities presented by digital editions, iPad and mobile for consumer magazines and newspaper titles.

In the world of consumer magazines, titles as diverse as Cosmo, GQ and Harper’s Bazaar have shown significant growth in the digital arena (50.3%, 15.8% and 9% respectively). Heat also presents an interesting case study, posting an overall brand reach of 2.8 million across platforms, whilst print circulation itself has fallen to only 326,677.

Whilst the increases seen in the digital sector are small by comparison with the decline in print, the growth should not be dismissed as more and more titles launch their digital editions.

As such, discussion of what these ABC figures mean for overall media trends should be couched in the knowledge that print is only one aspect of a title’s brand. Talking about media brands in terms of their multiple touchpoints with their audience, including print, online and mobile, gives a much clearer impression of their power, influence and value.

Men’s Lifestyle Magazine: Jan-Jun 2012 Year On Year Comparisons

Title Publisher Jan-Jun 11 Jan-Jun 12 Actual Change YoY % Ch Jul-Dec 11 PoP % Ch
Shortlist* Shortlist Media Ltd 523,665 529,010 5,345 1.0 526,359 0.5
Sport UTV Media Ltd 306,217 305,676 -541 -0.2 304,700 0.3
Men’s Health Hearst-Rodale 218,368 216,336 -2,032 -0.9 221,176 -2.2
FHM (For Him Magazine) Bauer Consumer Media 155,557 123,844 -31,713 -20.4 140,716 -12.0
GQ Conde Nast Publications Ltd 118,216 120,139 1,923 1.6 120,094 0.0
RWD RWD Creative Media Limited 98,300 96,652 -1,648 -1.7 96,240 0.4
Nuts* IPC Media Ltd 114,019 90,134 -23,885 -20.9 114,116 -21.0
Stuff Haymarket Consumer Media 80,130 76,083 -4,047 -5.1 80,226 -5.2
Men’s Fitness Dennis Publishing Limited 69,264 65,201 -4,063 -5.9 61,721 5.6
BBC Focus Immediate Media Company 66,454 64,625 -1,829 -2.8 67,727 -4.6
Esquire Hearst Magazines Ltd 58,218 54,702 -3,516 -6.0 56,583 -3.3
Wired Conde Nast Publications Ltd 50,150 52,136 1,986 4.0 51,056 2.1
Healthy for Men** River Publishing Ltd 60,499 47,770 -12,729 21.0 59,157 -19.2
Zoo* Bauer Consumer Media 54,318 46,310 -8,008 -14.7 54,599 -15.2
How It Works Imagine Publishing n/a 34,089 n/a n/a 30,342 12.3
Front Magazine Kane Ltd n/a 30,009 n/a n/a 34,097 -12.0
Total n/a 1,973,375 1,952,716 -20,659 -1.0 2,018,909 -3.3

Women’s Lifestyle Magazine Circulations: Jan-Jun 2012 Year On Year Comparisons

Title

Publisher Jan-Jun 11 Jan-Jun 12 Actual Change YoY % Ch Jul-Dec 11 PoP % Ch
John Lewis Edition John Brown 474,579 480,241 5,662 1.2 484,991 -1.0
Glamour Conde Nast Publications 530,060 470,138 -59,922 11.3 466,327 0.8
Stylist Shortlist Media Ltd 426,396 431,266 4,870 1.1 429,034 0.5
Good Housekeeping Hearst Magazines Ltd 430,878 408,569 -22,309 -5.2 448,129 -8.8
Woman & Home IPC Media 370,284 353,731 -16,553 -4.5 379,896 -6.9
Cosmopolitan Hearst Magazines Ltd 386,852 353,413 -33,439 -8.6 377,580 -6.4
Hello! Hello! Ltd 413,311 352,985 -60,326 -14.6 373,226 -5.4
Yours Bauer Consumer Media 285,890 280,804 -5,086 -1.8 282,892 -0.7
Prima Hearst Magazines Ltd 280,207 264,312 -15,895 -5.7 281,636 -6.2
Marie Claire European Magazines Limited 250,785 255,021 4,236 1.7 266,881 -4.4
Look Evarn Ltd 300,161 250,071 -50,090 -16.7 280,481 -10.8
Red Hearst Magazines Ltd 231,160 226,116 -5,044 -2.2 231,180 -2.2
Candis Newhall Publications 236,075 223,584 -12,491 -5.3 224,468 -0.4
Vogue Conde Nast Publications 210,766 205,033 -5,733 -2.7 210,806 -2.7
Grazia Bauer Consumer Media 219,741 190,053 -29,688 -13.5 205,487 -7.5
Elle Hearst Magazines Ltd 197,136 189,568 -7,568 -3.8 195,020 -2.8
Easy Living Conde Nast Publications 158,038 164,019 5,981 3.8 140,123 17.1
InStyle IPC Media 175,113 163,432 -11,681 -6.7 176,002 -7.1
Company Hearst Magazines Ltd 180,162 143,269 -36,893 -20.5 188,278 -23.9
Harpers Bazaar Hearst Magazines Ltd 118,740 119,274 534 0.4 120,004 -0.6
Essentials IPC Media 126,904 119,087 -7,817 -6.2 128,906 -7.6
Harrods Magazine Harrods Ltd 104,997 109,913 4,916 4.7 120,057 -8.4
More! Bauer Consumer Media 170,033 106,065 -63,968 -37.6 152,571 -30.5
Vanity Fair Conde Nast Publications 100,560 100,692 132 0.1 102,585 -1.8
Women’s Health Hearst-Rodale n/a 100,289 n/a n/a n/a n/a
Psychologies Hearst Magazines Ltd 108,631 92,302 -16,329 -15.0 104,491 -11.7
Tatler Conde Nast Publications 87,616 87,004 -612 -0.7 88,020 -1.2
Ladies First Magazine (Wales) Hils Publications Ltd 35,771 34,795 -976 -2.7 35,470 -1.9
WM The Womans Magazine Media Wales Ltd 34,057 32,010 -2,047 -6.0 33,744 -5.1
Image Image Publications Ltd 21,045 21,624 579 2.8 21,261 1.7
RSVP RSVP Publishing Ltd 15,109 12,603 -2,506 -16.6 13,304 -5.3
Total n/a 6,681,057 6,341,283 -440,063 -5.1 6,562,850 -3.4

Home Interest Magazines: Jan-Jun 2012 Year On Year Comparisons

Title

Publisher Jan-Jun 11 Jan-Jun 12 Actual Change YoY % Ch Jul-Dec 11 PoP % Ch
Ideal Home IPC Media 205,778 193,203 -12,575 -6.1 195,442 -1.1
Country Living Hearst Magazines UK 206,027 190,177 -15,850 -7.7 191,599 -0.7
Ikea Family Live August Media Ltd 150,000 150,000 n/a n/a 150,000 n/a
Homes & Gardens IPC Media Ltd 137,812 131,555 -6,257 -4.5 138,868 -5.3
Your Home Hubert Burda Media UK 133,018 130,012 -3,006 -2.3 131,770 -1.3
House & Garden Conde Nast Publications Ltd 127,260 126,841 -419 -0.3 127,311 -0.4
House Beautiful Hearst Magazines UK 143,106 126,497 -16,609 -11.6 132,962 -4.9
25 Beautiful Homes IPC Media Ltd 107,974 102,012 -5,962 -5.5 100,045 2.0
Country Homes & Interiors IPC Media Ltd 92,563 99,676 7,113 7.7 97,286 2.5
Living etc IPC Media Ltd 97,098 98,250 1,152 1.2 98,143 0.1
Style at Home IPC Media Ltd 52,576 80,011 27,435 52.2 71,806 11.4
GoodHomes Kelsey Publishing Ltd 73,444 78,620 5,176 7.0 76,113 3.3
Elle Decoration Hearst Magazines UK 70,323 70,655 332 0.5 70,376 0.4
World Of Interiors Conde Nast Publications Ltd 62,089 61,849 -240 -0.4 62,096 -0.4
Homes & Antiques Immediate Media Company 58,701 61,536 2,835 4.8 64,563 -4.7
Coast Hearst Magazines UK 42,628 38,657 -3,971 -9.3 40,464 -4.5
Grand Designs Media 10 Ltd 27,820 30,653 2,833 10.2 30,820 -0.5
Image Interiors & Living Image Publications Ltd n/a 16,595 n/a n/a 14,463 14.7
Homes & Interiors Scotland Peebles Media Group Ltd 10,845 10,345 -500 -4.6 10,232 1.1
Total n/a 1,799,062 1,797,144 -1,918 -0.1 1,804,359 -0.4

News & Current Affairs – Domestic: Jan-Jun 2012 Comparisons

Title Publisher Jan-Jun 11 Jan-Jun 12 Actual Change YoY % Ch Jul-Dec 11 PoP % Ch
Private Eye Pressdram Ltd 206,266 226,046 19,780 9.6 228,112 -0.9
The Week Dennis Publishing Limited 183,617 191,401 7,784 4.2 187,536 2.1
BBC History Magazine Immediate Media Company 69,394 71,403 2,009 2.9 72,271 -1.2
Spectator Spectator (1828) Ltd 62,852 63,612 760 1.2 63,543 0.1
The Oldie Oldie Publications 40,386 42,314 1,928 4.8 41,008 3.2
Limerick Post Carnbeg Ltd 34,340 36,216 1,876 5.5 35,393 2.3
Prospect Prospect Publishing Ltd 31,985 32,115 130 0.4 32,105 0.0
Total: n/a 628,840 663,107 34,267 5.4 659,968 0.5

Daily Newspaper Market – National Newspaper ABC Figures: July 2012

Daily Titles Jul-11 Jun-12 Jul-12 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Quality
Daily Telegraph 634,113 573,674 581,249 -52,864 -8.3 7,575 1.3
Financial Times 336,590 297,225 290,765 -45,825 -13.6 -6,460 -2.2
Guardian 248,775 211,511 209,354 -39,421 -15.8 -2,157 -1.0
Herald (Scotland) 47,226 44,445 n/a n/a n/a n/a n/a
i 183,677 272,597 280,122 96,445 52.5 7,525 2.8
Independent 182,881 90,001 83,619 -99,262 -54.3 -6,382 -7.1
Scotsman 38,987 35,523 34,127 -4,860 -12.5 -1,396 -3.9
Times 441,205 400,120 404,099 -37,106 -8.4 3,979 1.0
Mid Market
Daily Express 625,952 602,482 555,544 -70,408 -11.2 -46,938 -7.8
Daily Mail 2,050,132 1,939,635 1,921,239 -128,893 -6.3 -18,396 -0.9
Popular
Daily Mirror 1,185,729 1,081,330 1,082,054 -103,675 -8.7 724 0.1
Daily Record 305,226 279,324 275,526 -29,700 -9.7 -3,798 -1.4
Daily Star 706,757 602,296 623,534 -83,223 -11.8 21,238 3.5
Sun 2,821,618 2,583,552 2,550,859 -270,759 -9.6 -32,693 -1.3
Total Daily 9,808,868 9,013,715 8,892,091 -916,777 -9.3 -121,624 -1.3

Decline in UK Daily Newspaper Market

Last weeks ABC circulation figures have shown that the UK daily newspaper market is still in decline, down 7.6% from April 2011. The rate is steadily increasing month by month. In February 2012 the total circulation of the UK daily newspaper market fell by 5.2% from February 2011, the figures were even higher over the 12 month period from March 2011 with a decline in circulation of 7.4%. We will have to wait till next months ABC figures to see whether the negative trend is increasing or whether it is stabilising slightly.

In terms of quality daily titles, the Daily Telegraph was the only title to see a small PoP uplift of just 0.1%. The Independent saw the biggest fall, down 82,000 copies over the last 12 months. This was a YoY drop of 45.4%. The Times had a drop of 12.6% from last April, which was trumped by the Financial Times, who recorded a 17.8% YoY drop, this equates to just over 66,000 copies according to the latest figures. However, it is worth bearing in mind that the drop in circulation of many of the quality daily titles can be attributed to many of their readers choosing to use online or app offerings from the papers. The Times, Financial Times and Telegraph have very strong app offerings which are showing ever increasing download figures on a month by month basis.

One newspaper posted an increase in its circulation over the past year. The i has seen its circulation rise by 68.6% over the past 12 months. This is a YoY increase in circulation of 110,497 where as its stable mate the Independent has seen its circulation fall by 82,107 (45.4%). This is excellent news for the newspaper and shows that there is still growth within the UK Daily Newspaper market for those publishers who are willing to innovate and invest.

ABC-April

Source: Mintel

In terms of the popular daily titles The Sun saw a small rise in PoP of 0.4% where as the Daily Star saw a fall of 0.5%. Over the past year the Sun has seen the biggest loss in circulation of 159,102 copies, yet it remains the biggest selling daily title in the UK with a circulation of 2.6million which dwarfs its nearest rivals by almost 1.5 million copies.

ABC-April

Source: Mintel

The London free press as a whole has seen its circulation remain almost static as total circulation increased slightly (0.1% YoY). Metro (London) performed the strongest with an increase in its circulation of 8,373 over the past 12 months, compared to the decrease in circulation from City A.M (3,231) and the London Evening Standard whose circulation decreased by 3,944.

ABC-April

Source: Mintel

For the first time the ABC figures include a separate Saturday average, this has confirmed a significant uplift of Saturday newspaper editions. The Guardian has seen the biggest difference between its weekday and weekend sales. It has more than doubled its Saturday circulation to 377,000 copies compared to that of the weekday circulation (178,000). The Daily Mail has seen a similar uplift in its Saturday circulation selling 2.7 million copies compared to 1.7million during the week.

The Sunday Newspaper market now includes the new edition of The Sun. The Sun on Sunday sold 3.21 million copies in its first week, however, the figure dropped to 2.7 million in its second week. The ABC release shows that overall the Sunday market is performing strongly and is up 31.6% YoY. The strong YoY increase of the Sunday newspaper market from April 2011 can solely be attributed to the Daily Star Sunday posting a YoY circulation increase of 55.9% (172,988 copies). This cannot, however, be attributed to a slash in cover price as the publications cost has increased slightly over the past year. In April 2011 the cover price stood at 35p in comparison to 50p in 2012.

In terms of the Sunday Newspaper markets top performance, the Sunday Times performed strongest posting a percentage increase of 2.9% PoP despite suffering a huge loss in circulation in April of approximately 63,000 copies. On the other hand, the Sunday Times has seen a strong rise in iPad app downloads with page views for April 2012 totalling 68,982,986. This figure is extremely positive and shows that the digital market is performing stronger than ever.

ABC April

Source: Mintel

In terms of the coming few months, we can assume that the newspaper circulations will plateau or possibly increase slightly during the Jubilee period and the Olympic Games. Readers will hopefully be purchasing newspapers to keep up to date with the most recent news and photos from both Events.

National Newspapers – May 2012 – ABC figures

Title Nov 10 – Apr 11 Oct 11 -Mar 12 Nov 11- Apr 12 YoY actual change % YoY POP actual change % POP
National Newspapers – Quality
Daily
Daily Telegraph 637,233 588,702 584,349 -52,884 -8.3 -4,353 -0.7
Times 451,910 405,602 401,775 –50,135 -11.1 -3,827 -0.9
Financial Times 384,501 328,579 322,331 -62,170 -16.2 -6,248 -1.9
Guardian 266,440 224,611 222,003 -44,437 -16.7 -2,608 -1.2
i N/A 240,680 250,356 N/A N/A 9,676 4.0
Independent 180,411 116,637 111,086 -69,325 -38.4 -5,551 -4.8
Sunday
Independent On Sunday 152,311 127,530 126,013 -26,298 -17.3 -1,517 -1.2
Sunday Telegraph 493,449 460,772 458,135 -35,314 -7.2 -2,637 -0.6
Sunday Times 103,4212 950,066 947,517 -86695 -8.4 -2,549 -0.3
Observer 304,870 260,903 258,422 -46,448 -15.2 -2,481 -0.6
National Newspapers – Mid-market
Daily
Daily Mail 207,6039 198,1883 198,0572 -95,467 -4.6 –1,311 -0.1
Daily Express 629,531 588,375 580,999 -48,532 –7.7 -7376 -1.3
Sunday
Mail On Sunday 193,8348 1,915,412 1,885,690 -52,658 -2.7 –29,722 -1.6
Sunday Express 548,608 602,232 579,349 30,741 -5.6 -22883 -3.8
National Newspapers – Popular
Daily
Sun 2,835,606 2,631,598 2,616,354 -219,252 –7.7 -15,244 -0.6
Daily Mirror 1,166,752 1,172,785 1,096,918 -69,834 -6 -5,379 -0.5
Daily Star 718,670 629,234 621,444 -97226 -13.5 -7,790 -1.2
Daily Record 306,535 285,355 280,008 -26,527 -8.7 -5,347 -1.9
Sunday
Daily Star Sunday 314,069 612,318 580,806 266,737 84.9 -31,512 -5.1
Sun N/A 2,426,894 2,297,441 N/A N/A -129,453 -5.3
Sunday Mirror 1,077,060 1,590,098 1,492,737 415,677 38.6 -97,361 -6.1
People 489,308 706,988 658,135 168,827 34.5 -48,853 -6.9

Holiday Season Property Supplements

The dates for the last Property & Travel supplements within the National Papers over the Christmas period and then when they start up again are featured below. Also featured are where the property & travel advertising will run over the weeks that the supplements are not running.

Sunday Times

Last Home supplement 18/12/2011 – first Home supplement 2012 – 15/01/2012

The property adverts will run in News Review over the break period though rates are higher.

Last Travel supplement 18/12/2011 and the first supplement for 2012 will be – 01/01/2012

Daily Telegraph

Last Property supplement 10/12/2011 – First Property supplement 2012 – 7/01/2012

The property adverts will run in Weekend over the break period.

Runs right through with the exception of Christmas day – main travel runs on a Saturday and then they have another travel supplement on a Sunday. Effectively last date of 2011 will be 31/12/11 and first one of 2012 will be 01/01/12.

Last Travel supplement date of 2011 will be 31/12/11 and first one of 2012 will be 01/01/12.

Runs right through with the exception of Christmas day – main travel runs on a Saturday and then they have another travel supplement on a Sunday.

Financial Times

Last Property supplement 17/12/2011 – First Property supplement 2012 – 7/01/2012

The Travel supplement will be published as normal without any breaks.

Evening Standard

Last Homes & Property supplement 14/12/2011 – First Homes & Property supplement
2012- 11 /01/2012.

The adverts can run in the general Classifieds section on the 23/12.

Last Travel supplement of 2011 – 23/12/11. The first issue of 2012 – 04/01/12.

National Press September ABC Results

The latest ABC figures have been released for national press.

The daily national newspaper market saw circulation figures drop once again in September. Overall the market is down -7.1% Year on Year. Only one title in the daily market posted an increase – the FT was up 3.8% on August.

The Sunday market saw circulation figures fall -17.2% Year on Year. Following the closure of News International’s News of the World following the phone-hacking scandal, the Daily Star Sunday appears to have soaked up readers with a year on year increase of 89.34%. The Sunday Mirror has also benefited from the closure of NOTW, with a year on year circulation increase of over 715,000.

National Newspapers – September 2011 – ABC figures

Title Jul-11 Aug-11 Sep-11 % YoY % POP
National Newspapers – Quality
Daily
Daily Telegraph 634,113 632,070 607,186 -7.92% -3.94%
Times 441,205 449,938 429,554 -11.77% -4.53%
Financial Times 336,590 331,883 344,583 -11.70% 3.83%
Guardian 248,775 241,287 232,566 -16.38% -3.61%
Independent 182,881 180,470 176,983 -3.17% -1.93%
Sunday
Sunday Times 993,768 1,011,385 984,223 -9.86% -2.69%
Sunday Telegraph 501,379 499,612 481,648 -5.16% -3.60%
Independent On Sunday 167,247 164,518 154,328 0.55% -6.19%
Observer 288,842 274,304 273,015 -16.12% -0.47%
National Newspapers – Mid-market
Daily
Daily Mail 2,050,132 2,063,738 2,008,817 -6.32% -2.66%
Daily Express 625,952 629,764 617,640 -6.37% -1.93%
Sunday
Mail On Sunday 2,255,399 2,098,244 1,979,701 0.49% -5.65%
Sunday Express 648,806 677,779 680,119 21.39% 0.35%
National Newspapers – Popular
Daily
Sun 2,821,618 2,795,601 2,725,323 -8.37% -2.51%
Daily Mirror 1,185,729 1,174,924 1,143,778 -5.73% -2.65%
Daily Star 706,757 703,218 681,268 -21.18% -3.12%
Daily Record 305,226 307,794 298,010 -8.01% -3.18%
Sunday
Sunday Mirror 1,786,454 1,900,460 1,845,683 63.91% -2.88%
Daily Star Sunday 703,631 744,981 703,319 89.34% -5.59%
Free Titles
London Evening Standard 704,907 700,728 702,784 0.3% 13.91%
Metro 1,373,472 1,353,322 1,380,242 2.0% 2.48%

Further Analysis

Quality Daily Titles

  • All of the titles posted YoY and PoP declines, with the exception of the Financial Times, which enjoyed a 3.8% PoP rise
  • i continues to sit above The Independent with a circulation of 184,402 (compared to the Independents 176,983)
  • The Daily Telegraph saw the biggest actual loss in September (down by almost 25,000 copies on August), but remains the top-selling quality title
  • The Guardian posted the highest percentage decrease over the year – down -16.4% (45,563 copies)
  • The Times also recorded a significant loss YoY – down 57,314 copies

Mid-Market Daily Titles

  • The Daily Mail posted a -6.3% YoY and -2.7% PoP drop but its total remains just above the two-million copies mark
  • The Daily Express saw its circulation fall -6.4% YoY and -1.9% PoP to 618,000 copies

Popular Daily Titles

  • The Daily Star posted the biggest percentage fall YoY – down -21.2%
  • However, The Sun suffered the largest actual loss – down by more than 70,000 copies PoP and almost 250,000 copies YoY
  • The Sun remains the top-selling daily title with a total circulation of more than 2.7 million copies

Sunday Newspaper Market

  • The start of autumn saw circulation figures fall over the month, though the Sunday tabloid and mid-market titles are still enjoying the aftermath of the News of the World closing.

Quality Sunday Titles

  • The Observer suffered the biggest percentage drop, down -16.1% YoY
  • Meanwhile, The Sunday Times saw its circulation fall by almost 108,000 copies YoY, taking its total below the one million copies mark once again

Mid-Market Sunday Titles

  • The Sunday Express is the only title to post a YoY and PoP increase – up 21.4% and 0.3% respectively
  • The Mail on Sunday‘s total dropped -5.6% during the month but is still up 0.5% on this time last year

Popular Sunday Titles

  • All three Sunday red-tops enjoyed YoY increases
  • The Sunday Mirror is the top-selling tabloid with a total of 1.8 million copies – up by over 715,000 copies year on year
  • The Daily Star Sunday recorded a 89.3% YoY rise, an increase of 331,862 copies; while the People posted a 57.6% YoY increase