Tag Archives: the Daily Star Sunday

National Newspaper Circulation Figures Decline

The Audit Bureau of Circulation, known commonly as ABC, could also be an acronym for the question ‘Are Broadsheets Ceasing’, judging by their latest report on circulation figures from August 2013.

Looking at the daily and free titles, only the i has shown an overall growth in circulation from the same period last year. It has had the third largest percentage of decline from the previous months circulation figure, behind only its mother title the Independent and also the Financial Times.

July 2013 reported there was a spike in the month on month circulation figures for nearly all the daily titles, which is thought to be due to the hype surrounding the birth of the royal baby. Therefore it does not come as a surprise that the latest figures show a month on month decline for most titles, however the continuing year on year decline is something that would be more of a concern for the future of print. The tables below, taken from the August 2013 ABC circulation report, shows the difference in average circulation for both month on month and year on year figures.

National Newspaper ABC Figures – August 2013
Daily Titles Aug-12 Jul-13 Aug-13 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Quality
Daily Telegraph 584,089 558,817 557,536 -26,553 -4.5 -1,281 -0.2
Financial Times 280,124 244,768 236,281 -43,843 -15.7 -8,487 -3.5
Guardian 204,271 191,182 189,646 -14,625 -7.2 -1,536 -0.8
i 281,530 305,129 295,179 13,649 4.8 -9,950 -3.3
Independent 81,804 72,271 68,696 -13,108 -16 -3,575 -4.9
Scotsman 36,344 n/a n/a n/a n/a n/a n/a
Times 407,720 400,245 391,643 -16,077 -3.9 -8,602 -2.1
Daily Express 550,502 533,039 530,631 -19,871 -3.6 -2,408 -0.5
Daily Mail 1,914,126 1,781,968 1,802,083 -112,043 -5.9 -20,115 1.1
Daily Mirror 1,088,724 1,040,148 1,045,971 -42,753 -3.9 5,823 0.6
Daily Record 276,270 249,733 252,575 -23,695 -8.6 -2,842 1.1
Daily Star 600,304 544,811 547,955 -52,349 -8.7 -3,144 0.6
Sun 2,502,691 2,281,301 2,258,359 -244,332 -9.8 -22,942 -1
Total Daily 8,808,499 8,203,412 8,176,555 -631,944 -7.2 -26,857 -0.3
London Newspaper ABC Figures – August 2013
London Free Press Aug-12 Jul-13 Aug-13 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Quality
City A.M. 128,484 128,781 127,488 -966 -0.8 -1,293 -0.1
London Evening Standard 700,895 701,917 686,858 -14,037 -2 -15,059 -2.1
Metro (London) 775,252 770,569 756,658 -18,594 -2.4 -13,911 -1.8
Total London Press 1,604,631 1,601,267 1,571,004 -33,627 -2.1 -30,263 -1.9

In slight contrast to the daily and free papers, just over half the Sunday papers had a rise in month on month circulation. Most of these were the popular tabloid papers, such as Scotland’s Sunday Mail for example, which had the largest percentage increase of 3.4% (an additional 9,466 copies).

All the year on year figures for the Sunday papers was negative, with the Daily Star Sunday being 21.2% lower. Even some of the high quality papers had significant year on year declines, with both the Independent on Sunday and the Observer down in excess of 10%. The table below shows all the Sunday papers month on month and year on year average circulation figures.

National Sunday Newspaper ABC Figures – August 2013
Sunday Titles Aug-12 Jul-13 Aug-13 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Quality
Independent On Sunday 123,696 114,270 110,157 -13,539 -10.9 -4,113 -3.6
Observer 246,245 220,315 216,839 -29,406 -11.9 -3,476 -1.6
Scotland On Sunday 43,382 n/a n/a n/a n/a n/a n/a
Sunday Times 914,685 844,767 826,462 -88,223 -9.6 -18,305 -2.2
Sunday Telegraph 463,733 436,730 435,323 -28,410 -6.1 -1,407 -0.3
Mail On Sunday 1,811,463 1,658,035 1,675,474 -135,989 -7.5 17,439 1.1
Sunday Express 505,900 475,848 473,286 -32,614 -6.4 -2,562 -0.5
Sunday Post 275,608 242,033 244,637 -30,971 -11.2 2,604 1.1
Daily Star Sunday 439,621 341,733 346,205 -93,416 -21.2 4,472 1.3
Sunday People 457,964 419,115 425,293 -32,671 -7.1 6,178 1.5
Sun (Sunday) 2,133,616 1,927,406 1,916,570 -217,046 -10.2 -10,836 -0.6
Sunday Mail 315,077 281,157 290,623 -24,454 -7.8 9,466 3.4
Sunday Mirror 1,101,206 1,045,341 1,063,293 -37,913 -3.4 17,952 1.7
Total Sunday 8,832,196 8,006,750 8,024,162 -808,034 -9.1 17,412 0.2

In our opinion, one of the main reasons for the decline in print circulation is the broader choice and availability of news content via the internet and also more recently digital versions of the publications and apps created for mobile and tablet devises. Therefore, from an advertiser’s point of view, the continued decline in print circulation is not necessarily negative, it’s just a case of needing to explore all the available avenues in more detail.

National newspaper round-up: June 2013

The latest national newspaper circulation figures published by ABC this week show that the Daily, Free and Sunday markets were all down compared to this time last year.

Daily Titles

When looking at the quality market, the Financial Times saw the biggest period on period (PoP) increase between May and June 2013 at just 0.7%. This equates to a circulation increase of 1,833 copies. However, the Financial Times did post a year on year (YoY) decrease in circulation of 13% which equates to 38,737 copies. One must take in to account that the FT has recently culled many of its bulk copies.

The Daily Telegraph posted a PoP increase of 0.3% (1,527 copies) between May and June with a YoY loss of 4.6%.

Despite YoY losses across the quality market, the “I” posted a circulation increase of 11.2% which equates to a total of 30,412 copies. However, it did post a PoP loss of 1.2% between May and June.

The mid-market titles did not fare any better, the Daily Express saw a loss of 0.6% from May and a 13.3% YoY loss. Despite the huge popularity of the Daily Mail’s online offering, its print circulation saw a YoY drop of 133,000.

Overall, the dailies were down 0.2% PoP and 0.9% YoY overall.

London Free Press

City A.M. was the only title in this market to see any period growth, at just 0.1%. The Metro (London) posted the greatest loss of all three title in June, its circulation fell by 3,188 copies.

The London Evening Standard posted a YoY loss of 0.1% which equates to just 555 copies.

Overall, the Free titles were down 0.3% PoP and 0.6% YoY overall.

Sunday Titles

The Sunday market did not see any YoY growth across June, however, the Sunday Post was up 5.1% PoP, this was the biggest increase across all three markets.

According to the latest figures, The Mail on Sunday took the biggest hit with its circulation down just over 42,000 (-2.5%).

All titles were down across the yearly period, with the Sun (Sunday) losing 314,704, followed by the Mail on Sunday (186,344).

Overall, the Sunday titles were down 0.4% PoP and 11.6% YoY, surpassing the million mark in terms of circulation loss.

The above figures have shown that overall, print circulations are declining. This in some respects is down to readers switching to digital platforms to consume their news, business and more general content.

The graph below shows the ever increasing trend of National Newspaper- daily average unique users, this is in stark contrast to how we see print circulations currently performing.

National Newspaper Daily Unique Users

However, from an advertising point of view, we feel print is vital despite circulations reducing, the medium itself is tried and tested and promotes brand affiliation. These are key elements that print media has over its digital counterpart.

National Newspaper ABC Figures – June 2013
Daily Titles Jun-12 May-13 Jun-13 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Quality
Daily Telegraph 573,674 545,579 547,106 -26,568 -4.6 1,527 0.3
Financial Times 297,225 256,655 258,488 -38,737 -13.0 1,833 0.7
Guardian 211,511 192,376 187,000 -24,511 -11.6 -5,376 -2.8
i 272,597 306,578 303,009 30,412 11.2 -3,569 -1.2
Independent 90,001 75,089 73,060 -16,941 -18.8 -2,029 -2.7
Scotsman 35,523 n/a n/a n/a n/a n/a n/a
Times 400,120 394,982 390,941 -9,179 -2.3 -4,041 -1.0
Mid-Market
Daily Express 602,482 525,235 522,264 -80,218 -13.3 -2,971 -0.6
Daily Mail 1,939,635 1,787,558 1,806,569 -133,066 -6.9 19,011 1.1
Popular
Daily Mirror 1,081,330 1,041,289 1,038,753 -42,577 -3.9 -2,536 -0.2
Daily Record 279,324 255,238 252,626 -26,698 -9.6 -2,612 -1.0
Daily Star 602,296 534,813 540,849 -61,447 -10.2 6,036 1.1
Sun 2,583,552 2,269,238 2,243,903 -339,649 -13.1 -25,335 -1.1
Total Daily 8,969,270 8,184,630 8,164,568 -804,702 -9.0 -20,062 -0.2
London Free Press Jun-12 May-13 Jun-13 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
City A.M 132,857 127,983 128,152 -4,705 -3.5 169 0.1
London Evening Standard 700,506 702,458 699,951 -555 -0.1 -2,507 -0.4
Metro (London) 777,396 776,012 772,824 -4,572 -0.6 -3,188 -0.4
Total London Press 1,610,759 1,606,453 1,600,927 -9,832 -0.6 -5,526 -0.3
Sunday Titles Jun-12 May-13 Jun-13 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Quality
Independent On Sunday 122,588 113,082 111,986 -10,602 -8.6 -1,096 -1.0
Observer 243,946 222,723 212,376 -31,570 -12.9 -10,347 -4.6
Scotland on Sunday. 44,041 n/a n/a n/a n/a n/a n/a
Sunday Times 915,969 842,810 840,201 -75,768 -8.3 -2,609 -0.3
Sunday Telegraph 450,276 420,742 422,590 -27,686 -6.1 1,848 0.4
Mid-Market
Mail On Sunday 1,824,393 1,680,069 1,638,049 -186,344 -10.2 -42,020 -2.5
Sunday Express 512,843 462,812 455,901 -56,942 -11.1 -6,911 -1.5
Sunday Post 279,120 232,412 244,257 -34,863 -12.5 11,845 5.1
Popular
Daily Star Sunday. 473,352 329,669 335,864 -137,488 -29.0 6,195 1.9
Sunday People 450,097 415,539 415,075 -35,022 -7.8 -464 -0.1
Sun (Sunday) 2,189,924 1,867,980 1,875,220 -314,704 -14.4 7,240 0.4
Sunday Mail 313,698 288,736 284,051 -29,647 -9.5 -4,685 -1.6
Sunday Mirror 1,088,499 1,029,210 1,037,542 -50,957 -4.7 8,332 0.8
Total Sunday 8,908,746 7,905,784 7,873,112 -1,035,634 -11.6 -32,672 -0.4

It Is Not All Doom and Gloom

The release of this period’s ABC results on August 16th has provided food for thought for many. The continued downward trend which has been seen almost uniformly across print platforms has fuelled conversation about the importance of digital editions and ‘multi-touchpoint’ brands.

Print ABC results from January to June 2012 have painted a fairly bleak picture for both the consumer magazine and newspaper markets, with just a few exceptions.

The Men’s Lifestyle sector continues to be dominated by the free titles Shortlist and Sport, whilst well-known, paid for titles FHM and Nuts reported substantial drops in sales of -12% and -21% respectively.

In a mirror of these results, Shortlist’s sister title, Stylist, has also enjoyed positive results this period, bucking the overall Women’s Lifestyle trend and reporting a 1.1% year-on-year increase in circulation to rank at number 15 in the Top 100 Magazines. Major titles Glamour, Hello! and Look were among the worst hit, although More reported the worst result in this sector with a fall of 30.5% in circulation.

The Home Interest market saw a mixed set of results. There were a number of increases, including Country Homes & Interiors, Living etc and Style at Home, GoodHomes and Elle Decoration. Although some titles suffered losses – among them Ideal Home, Country Living and House Beautiful.

The Domestic News and Affairs market has completely subverted the downward trend demonstrated elsewhere, with every title boasting a year-on year increase in a market that reports a 5.4% year-on-year increase.

ABC Comparisons

The Daily Newspaper market posted a decrease of 9.3%, although notable winners from this sector include i and The Daily Telegraph, who both reported an increase in sales from the previous ABCs.

However, analysts have chosen not to focus solely on the negative trends shown in these most recent ABC figures.

Rather, the decline in print has been countered by increases in the digital ABCs, with many commentators focusing on the future opportunities presented by digital editions, iPad and mobile for consumer magazines and newspaper titles.

In the world of consumer magazines, titles as diverse as Cosmo, GQ and Harper’s Bazaar have shown significant growth in the digital arena (50.3%, 15.8% and 9% respectively). Heat also presents an interesting case study, posting an overall brand reach of 2.8 million across platforms, whilst print circulation itself has fallen to only 326,677.

Whilst the increases seen in the digital sector are small by comparison with the decline in print, the growth should not be dismissed as more and more titles launch their digital editions.

As such, discussion of what these ABC figures mean for overall media trends should be couched in the knowledge that print is only one aspect of a title’s brand. Talking about media brands in terms of their multiple touchpoints with their audience, including print, online and mobile, gives a much clearer impression of their power, influence and value.

Men’s Lifestyle Magazine: Jan-Jun 2012 Year On Year Comparisons

Title Publisher Jan-Jun 11 Jan-Jun 12 Actual Change YoY % Ch Jul-Dec 11 PoP % Ch
Shortlist* Shortlist Media Ltd 523,665 529,010 5,345 1.0 526,359 0.5
Sport UTV Media Ltd 306,217 305,676 -541 -0.2 304,700 0.3
Men’s Health Hearst-Rodale 218,368 216,336 -2,032 -0.9 221,176 -2.2
FHM (For Him Magazine) Bauer Consumer Media 155,557 123,844 -31,713 -20.4 140,716 -12.0
GQ Conde Nast Publications Ltd 118,216 120,139 1,923 1.6 120,094 0.0
RWD RWD Creative Media Limited 98,300 96,652 -1,648 -1.7 96,240 0.4
Nuts* IPC Media Ltd 114,019 90,134 -23,885 -20.9 114,116 -21.0
Stuff Haymarket Consumer Media 80,130 76,083 -4,047 -5.1 80,226 -5.2
Men’s Fitness Dennis Publishing Limited 69,264 65,201 -4,063 -5.9 61,721 5.6
BBC Focus Immediate Media Company 66,454 64,625 -1,829 -2.8 67,727 -4.6
Esquire Hearst Magazines Ltd 58,218 54,702 -3,516 -6.0 56,583 -3.3
Wired Conde Nast Publications Ltd 50,150 52,136 1,986 4.0 51,056 2.1
Healthy for Men** River Publishing Ltd 60,499 47,770 -12,729 21.0 59,157 -19.2
Zoo* Bauer Consumer Media 54,318 46,310 -8,008 -14.7 54,599 -15.2
How It Works Imagine Publishing n/a 34,089 n/a n/a 30,342 12.3
Front Magazine Kane Ltd n/a 30,009 n/a n/a 34,097 -12.0
Total n/a 1,973,375 1,952,716 -20,659 -1.0 2,018,909 -3.3

Women’s Lifestyle Magazine Circulations: Jan-Jun 2012 Year On Year Comparisons

Title

Publisher Jan-Jun 11 Jan-Jun 12 Actual Change YoY % Ch Jul-Dec 11 PoP % Ch
John Lewis Edition John Brown 474,579 480,241 5,662 1.2 484,991 -1.0
Glamour Conde Nast Publications 530,060 470,138 -59,922 11.3 466,327 0.8
Stylist Shortlist Media Ltd 426,396 431,266 4,870 1.1 429,034 0.5
Good Housekeeping Hearst Magazines Ltd 430,878 408,569 -22,309 -5.2 448,129 -8.8
Woman & Home IPC Media 370,284 353,731 -16,553 -4.5 379,896 -6.9
Cosmopolitan Hearst Magazines Ltd 386,852 353,413 -33,439 -8.6 377,580 -6.4
Hello! Hello! Ltd 413,311 352,985 -60,326 -14.6 373,226 -5.4
Yours Bauer Consumer Media 285,890 280,804 -5,086 -1.8 282,892 -0.7
Prima Hearst Magazines Ltd 280,207 264,312 -15,895 -5.7 281,636 -6.2
Marie Claire European Magazines Limited 250,785 255,021 4,236 1.7 266,881 -4.4
Look Evarn Ltd 300,161 250,071 -50,090 -16.7 280,481 -10.8
Red Hearst Magazines Ltd 231,160 226,116 -5,044 -2.2 231,180 -2.2
Candis Newhall Publications 236,075 223,584 -12,491 -5.3 224,468 -0.4
Vogue Conde Nast Publications 210,766 205,033 -5,733 -2.7 210,806 -2.7
Grazia Bauer Consumer Media 219,741 190,053 -29,688 -13.5 205,487 -7.5
Elle Hearst Magazines Ltd 197,136 189,568 -7,568 -3.8 195,020 -2.8
Easy Living Conde Nast Publications 158,038 164,019 5,981 3.8 140,123 17.1
InStyle IPC Media 175,113 163,432 -11,681 -6.7 176,002 -7.1
Company Hearst Magazines Ltd 180,162 143,269 -36,893 -20.5 188,278 -23.9
Harpers Bazaar Hearst Magazines Ltd 118,740 119,274 534 0.4 120,004 -0.6
Essentials IPC Media 126,904 119,087 -7,817 -6.2 128,906 -7.6
Harrods Magazine Harrods Ltd 104,997 109,913 4,916 4.7 120,057 -8.4
More! Bauer Consumer Media 170,033 106,065 -63,968 -37.6 152,571 -30.5
Vanity Fair Conde Nast Publications 100,560 100,692 132 0.1 102,585 -1.8
Women’s Health Hearst-Rodale n/a 100,289 n/a n/a n/a n/a
Psychologies Hearst Magazines Ltd 108,631 92,302 -16,329 -15.0 104,491 -11.7
Tatler Conde Nast Publications 87,616 87,004 -612 -0.7 88,020 -1.2
Ladies First Magazine (Wales) Hils Publications Ltd 35,771 34,795 -976 -2.7 35,470 -1.9
WM The Womans Magazine Media Wales Ltd 34,057 32,010 -2,047 -6.0 33,744 -5.1
Image Image Publications Ltd 21,045 21,624 579 2.8 21,261 1.7
RSVP RSVP Publishing Ltd 15,109 12,603 -2,506 -16.6 13,304 -5.3
Total n/a 6,681,057 6,341,283 -440,063 -5.1 6,562,850 -3.4

Home Interest Magazines: Jan-Jun 2012 Year On Year Comparisons

Title

Publisher Jan-Jun 11 Jan-Jun 12 Actual Change YoY % Ch Jul-Dec 11 PoP % Ch
Ideal Home IPC Media 205,778 193,203 -12,575 -6.1 195,442 -1.1
Country Living Hearst Magazines UK 206,027 190,177 -15,850 -7.7 191,599 -0.7
Ikea Family Live August Media Ltd 150,000 150,000 n/a n/a 150,000 n/a
Homes & Gardens IPC Media Ltd 137,812 131,555 -6,257 -4.5 138,868 -5.3
Your Home Hubert Burda Media UK 133,018 130,012 -3,006 -2.3 131,770 -1.3
House & Garden Conde Nast Publications Ltd 127,260 126,841 -419 -0.3 127,311 -0.4
House Beautiful Hearst Magazines UK 143,106 126,497 -16,609 -11.6 132,962 -4.9
25 Beautiful Homes IPC Media Ltd 107,974 102,012 -5,962 -5.5 100,045 2.0
Country Homes & Interiors IPC Media Ltd 92,563 99,676 7,113 7.7 97,286 2.5
Living etc IPC Media Ltd 97,098 98,250 1,152 1.2 98,143 0.1
Style at Home IPC Media Ltd 52,576 80,011 27,435 52.2 71,806 11.4
GoodHomes Kelsey Publishing Ltd 73,444 78,620 5,176 7.0 76,113 3.3
Elle Decoration Hearst Magazines UK 70,323 70,655 332 0.5 70,376 0.4
World Of Interiors Conde Nast Publications Ltd 62,089 61,849 -240 -0.4 62,096 -0.4
Homes & Antiques Immediate Media Company 58,701 61,536 2,835 4.8 64,563 -4.7
Coast Hearst Magazines UK 42,628 38,657 -3,971 -9.3 40,464 -4.5
Grand Designs Media 10 Ltd 27,820 30,653 2,833 10.2 30,820 -0.5
Image Interiors & Living Image Publications Ltd n/a 16,595 n/a n/a 14,463 14.7
Homes & Interiors Scotland Peebles Media Group Ltd 10,845 10,345 -500 -4.6 10,232 1.1
Total n/a 1,799,062 1,797,144 -1,918 -0.1 1,804,359 -0.4

News & Current Affairs – Domestic: Jan-Jun 2012 Comparisons

Title Publisher Jan-Jun 11 Jan-Jun 12 Actual Change YoY % Ch Jul-Dec 11 PoP % Ch
Private Eye Pressdram Ltd 206,266 226,046 19,780 9.6 228,112 -0.9
The Week Dennis Publishing Limited 183,617 191,401 7,784 4.2 187,536 2.1
BBC History Magazine Immediate Media Company 69,394 71,403 2,009 2.9 72,271 -1.2
Spectator Spectator (1828) Ltd 62,852 63,612 760 1.2 63,543 0.1
The Oldie Oldie Publications 40,386 42,314 1,928 4.8 41,008 3.2
Limerick Post Carnbeg Ltd 34,340 36,216 1,876 5.5 35,393 2.3
Prospect Prospect Publishing Ltd 31,985 32,115 130 0.4 32,105 0.0
Total: n/a 628,840 663,107 34,267 5.4 659,968 0.5

Daily Newspaper Market – National Newspaper ABC Figures: July 2012

Daily Titles Jul-11 Jun-12 Jul-12 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Quality
Daily Telegraph 634,113 573,674 581,249 -52,864 -8.3 7,575 1.3
Financial Times 336,590 297,225 290,765 -45,825 -13.6 -6,460 -2.2
Guardian 248,775 211,511 209,354 -39,421 -15.8 -2,157 -1.0
Herald (Scotland) 47,226 44,445 n/a n/a n/a n/a n/a
i 183,677 272,597 280,122 96,445 52.5 7,525 2.8
Independent 182,881 90,001 83,619 -99,262 -54.3 -6,382 -7.1
Scotsman 38,987 35,523 34,127 -4,860 -12.5 -1,396 -3.9
Times 441,205 400,120 404,099 -37,106 -8.4 3,979 1.0
Mid Market
Daily Express 625,952 602,482 555,544 -70,408 -11.2 -46,938 -7.8
Daily Mail 2,050,132 1,939,635 1,921,239 -128,893 -6.3 -18,396 -0.9
Popular
Daily Mirror 1,185,729 1,081,330 1,082,054 -103,675 -8.7 724 0.1
Daily Record 305,226 279,324 275,526 -29,700 -9.7 -3,798 -1.4
Daily Star 706,757 602,296 623,534 -83,223 -11.8 21,238 3.5
Sun 2,821,618 2,583,552 2,550,859 -270,759 -9.6 -32,693 -1.3
Total Daily 9,808,868 9,013,715 8,892,091 -916,777 -9.3 -121,624 -1.3

ABC National Newspaper Round-Up

The daily newspaper market circulation figures have fallen yet again to 1.8% PoP. The market is down 6.9% Year on Year. However, two dailies have reported an increase in sales over the month –the Daily Mail and i.

The Sunday Market saw figures fall – 1.2% PoP. The Independent on Sunday managed to avoid the trend, however, tabloid YoY figures have remained positive and this is probably still due to the closure of the News of the World.

National Newspapers – November 2011 – ABC figures

Title Nov-10 Oct-11 Nov-11 % YoY % POP
National Newspapers – Quality
Daily Telegraph 652,762 603,901 594,644 -8.9% -1.5%
Times 466,311 417,197 413,233 -11.4% -1.0%
Financial Times 400,699 345,077 337,239 -15.8% -2.3%
Guardian 270,582 230,541 226,473 -16.3% -1.8%
Independent 177,636 133,449 127,873 -28.0% -4.2%
i n/a 211,467 221,736 n/a 4.9%
Mid Market
Daily Mail 2,100,885 1,998,363 2,001,643 -4.7% -2.66%
Daily Express 639,690 614,534 603,318 -5.7% 0.2%
National Newspapers – Popular
Sun 2,898,113 2,715,473 2,624,167 -9.5 -3.4%
Daily Mirror 1,177,629 1,118,120 1,103,405 -6.3% -1.3%
Daily Star 756,686 658,690 643,490 -15.0% -2.3%
Daily Record 303,031 293,091 278,498 -8.1% -5.0%
Total 6,455,181 7,784,508 7,693,150 19.2% -1.2%

Sunday Newspaper Market – November 2011 – ABC figures

Title Nov-10 Oct-11 Nov-11 % YoY % POP
Quality
Independant on Sunday 150,931 130,942 133,108 -11.8% 1.7%
Observer 315,316 268,355 266,744 -15.4% -0.6%
Sunday Times 1,052,414 967,990 967,615 -8.1% -0.0%
Sunday Telegraph 501,430 471,894 465,389 -7.2% -1.4%
Mid Market
Sunday Express 545,475 679,265 658,331 -20.7% -3.1%
Mail On Sunday 1,985,333 2,000,251 1,975,728 -0.5% 1.2%
Popular
Daily Star Sunday 331,564 688,058 665,435 100.7 -3.3%
People 502,656 804,126 800,659 59.3% -0.4%
Sunday Mirror 1,070,062 1,773,627 1,760,141 64.5% -0.8%

Total 6,455,181 7,784,508 7,693,150 19.2% -1.2%

Further Analysis

Quality Daily Titles

  • i was the only Quality to enjoy a PoP boost – up 4.9% (over 10,200 copies)
  • The Independent suffered the biggest percentage declines – down -4.2% PoP and -28.0% YoY
  • The Daily Telegraph remains the top-selling Quality title, despite falling below the 600,000 mark after a -1.5% PoP fall in November

Mid-Market Daily Titles

  • The Daily Mail enjoyed a small 0.2% PoP rise, taking its total circulation above the 2m mark again
  • The Daily Express posted a -1.8% PoP fall to 603,000 copies

Popular Daily Titles

  • All of the red-top titles posted YoY and PoP declines
  • The Sun remains the top-selling daily, despite falling to 2.6m copies  after a -3.4% PoP drop (a loss of more than 91,000 copies)

Quality Sunday Titles

  • The Independent on Sunday enjoyed a 1.7% PoP increase to 133,000 copies
  • The Sunday Times remained fairly static during the month and is still the most-read Sunday Quality with a total circulation of 968,000 copies
  • The Sunday Telegraph recorded the biggest actual loss in the month – down by more than 6,500 copies PoP

Mid-Market Sunday Titles

  • The Sunday Express posted a positive 20.7% YoY increase but was down -3.1% PoP
  • The Mail on Sunday has fallen below 2m copies once again after a -1.2% PoP decline

Popular Sunday Titles

  • All three Sunday tabloids recorded PoP percentage declines, however, all three also enjoyed YoY increases – benefiting from the News of the World closure
  • The Daily Star Sunday posted a massive 100.7% YoY rise to 665,000 copies
  • The People is up 59.3% YoY to 801,000, while the Sunday Mirror is up 64.5% YoY to 1.76m copies (making it the most-read  Sunday red-top)

National Press September ABC Results

The latest ABC figures have been released for national press.

The daily national newspaper market saw circulation figures drop once again in September. Overall the market is down -7.1% Year on Year. Only one title in the daily market posted an increase – the FT was up 3.8% on August.

The Sunday market saw circulation figures fall -17.2% Year on Year. Following the closure of News International’s News of the World following the phone-hacking scandal, the Daily Star Sunday appears to have soaked up readers with a year on year increase of 89.34%. The Sunday Mirror has also benefited from the closure of NOTW, with a year on year circulation increase of over 715,000.

National Newspapers – September 2011 – ABC figures

Title Jul-11 Aug-11 Sep-11 % YoY % POP
National Newspapers – Quality
Daily
Daily Telegraph 634,113 632,070 607,186 -7.92% -3.94%
Times 441,205 449,938 429,554 -11.77% -4.53%
Financial Times 336,590 331,883 344,583 -11.70% 3.83%
Guardian 248,775 241,287 232,566 -16.38% -3.61%
Independent 182,881 180,470 176,983 -3.17% -1.93%
Sunday
Sunday Times 993,768 1,011,385 984,223 -9.86% -2.69%
Sunday Telegraph 501,379 499,612 481,648 -5.16% -3.60%
Independent On Sunday 167,247 164,518 154,328 0.55% -6.19%
Observer 288,842 274,304 273,015 -16.12% -0.47%
National Newspapers – Mid-market
Daily
Daily Mail 2,050,132 2,063,738 2,008,817 -6.32% -2.66%
Daily Express 625,952 629,764 617,640 -6.37% -1.93%
Sunday
Mail On Sunday 2,255,399 2,098,244 1,979,701 0.49% -5.65%
Sunday Express 648,806 677,779 680,119 21.39% 0.35%
National Newspapers – Popular
Daily
Sun 2,821,618 2,795,601 2,725,323 -8.37% -2.51%
Daily Mirror 1,185,729 1,174,924 1,143,778 -5.73% -2.65%
Daily Star 706,757 703,218 681,268 -21.18% -3.12%
Daily Record 305,226 307,794 298,010 -8.01% -3.18%
Sunday
Sunday Mirror 1,786,454 1,900,460 1,845,683 63.91% -2.88%
Daily Star Sunday 703,631 744,981 703,319 89.34% -5.59%
Free Titles
London Evening Standard 704,907 700,728 702,784 0.3% 13.91%
Metro 1,373,472 1,353,322 1,380,242 2.0% 2.48%

Further Analysis

Quality Daily Titles

  • All of the titles posted YoY and PoP declines, with the exception of the Financial Times, which enjoyed a 3.8% PoP rise
  • i continues to sit above The Independent with a circulation of 184,402 (compared to the Independents 176,983)
  • The Daily Telegraph saw the biggest actual loss in September (down by almost 25,000 copies on August), but remains the top-selling quality title
  • The Guardian posted the highest percentage decrease over the year – down -16.4% (45,563 copies)
  • The Times also recorded a significant loss YoY – down 57,314 copies

Mid-Market Daily Titles

  • The Daily Mail posted a -6.3% YoY and -2.7% PoP drop but its total remains just above the two-million copies mark
  • The Daily Express saw its circulation fall -6.4% YoY and -1.9% PoP to 618,000 copies

Popular Daily Titles

  • The Daily Star posted the biggest percentage fall YoY – down -21.2%
  • However, The Sun suffered the largest actual loss – down by more than 70,000 copies PoP and almost 250,000 copies YoY
  • The Sun remains the top-selling daily title with a total circulation of more than 2.7 million copies

Sunday Newspaper Market

  • The start of autumn saw circulation figures fall over the month, though the Sunday tabloid and mid-market titles are still enjoying the aftermath of the News of the World closing.

Quality Sunday Titles

  • The Observer suffered the biggest percentage drop, down -16.1% YoY
  • Meanwhile, The Sunday Times saw its circulation fall by almost 108,000 copies YoY, taking its total below the one million copies mark once again

Mid-Market Sunday Titles

  • The Sunday Express is the only title to post a YoY and PoP increase – up 21.4% and 0.3% respectively
  • The Mail on Sunday‘s total dropped -5.6% during the month but is still up 0.5% on this time last year

Popular Sunday Titles

  • All three Sunday red-tops enjoyed YoY increases
  • The Sunday Mirror is the top-selling tabloid with a total of 1.8 million copies – up by over 715,000 copies year on year
  • The Daily Star Sunday recorded a 89.3% YoY rise, an increase of 331,862 copies; while the People posted a 57.6% YoY increase