Tag Archives: newspaper circulations

National Newspaper Circulation Figures Decline

The Audit Bureau of Circulation, known commonly as ABC, could also be an acronym for the question ‘Are Broadsheets Ceasing’, judging by their latest report on circulation figures from August 2013.

Looking at the daily and free titles, only the i has shown an overall growth in circulation from the same period last year. It has had the third largest percentage of decline from the previous months circulation figure, behind only its mother title the Independent and also the Financial Times.

July 2013 reported there was a spike in the month on month circulation figures for nearly all the daily titles, which is thought to be due to the hype surrounding the birth of the royal baby. Therefore it does not come as a surprise that the latest figures show a month on month decline for most titles, however the continuing year on year decline is something that would be more of a concern for the future of print. The tables below, taken from the August 2013 ABC circulation report, shows the difference in average circulation for both month on month and year on year figures.

National Newspaper ABC Figures – August 2013
Daily Titles Aug-12 Jul-13 Aug-13 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Daily Telegraph 584,089 558,817 557,536 -26,553 -4.5 -1,281 -0.2
Financial Times 280,124 244,768 236,281 -43,843 -15.7 -8,487 -3.5
Guardian 204,271 191,182 189,646 -14,625 -7.2 -1,536 -0.8
i 281,530 305,129 295,179 13,649 4.8 -9,950 -3.3
Independent 81,804 72,271 68,696 -13,108 -16 -3,575 -4.9
Scotsman 36,344 n/a n/a n/a n/a n/a n/a
Times 407,720 400,245 391,643 -16,077 -3.9 -8,602 -2.1
Daily Express 550,502 533,039 530,631 -19,871 -3.6 -2,408 -0.5
Daily Mail 1,914,126 1,781,968 1,802,083 -112,043 -5.9 -20,115 1.1
Daily Mirror 1,088,724 1,040,148 1,045,971 -42,753 -3.9 5,823 0.6
Daily Record 276,270 249,733 252,575 -23,695 -8.6 -2,842 1.1
Daily Star 600,304 544,811 547,955 -52,349 -8.7 -3,144 0.6
Sun 2,502,691 2,281,301 2,258,359 -244,332 -9.8 -22,942 -1
Total Daily 8,808,499 8,203,412 8,176,555 -631,944 -7.2 -26,857 -0.3
London Newspaper ABC Figures – August 2013
London Free Press Aug-12 Jul-13 Aug-13 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
City A.M. 128,484 128,781 127,488 -966 -0.8 -1,293 -0.1
London Evening Standard 700,895 701,917 686,858 -14,037 -2 -15,059 -2.1
Metro (London) 775,252 770,569 756,658 -18,594 -2.4 -13,911 -1.8
Total London Press 1,604,631 1,601,267 1,571,004 -33,627 -2.1 -30,263 -1.9

In slight contrast to the daily and free papers, just over half the Sunday papers had a rise in month on month circulation. Most of these were the popular tabloid papers, such as Scotland’s Sunday Mail for example, which had the largest percentage increase of 3.4% (an additional 9,466 copies).

All the year on year figures for the Sunday papers was negative, with the Daily Star Sunday being 21.2% lower. Even some of the high quality papers had significant year on year declines, with both the Independent on Sunday and the Observer down in excess of 10%. The table below shows all the Sunday papers month on month and year on year average circulation figures.

National Sunday Newspaper ABC Figures – August 2013
Sunday Titles Aug-12 Jul-13 Aug-13 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Independent On Sunday 123,696 114,270 110,157 -13,539 -10.9 -4,113 -3.6
Observer 246,245 220,315 216,839 -29,406 -11.9 -3,476 -1.6
Scotland On Sunday 43,382 n/a n/a n/a n/a n/a n/a
Sunday Times 914,685 844,767 826,462 -88,223 -9.6 -18,305 -2.2
Sunday Telegraph 463,733 436,730 435,323 -28,410 -6.1 -1,407 -0.3
Mail On Sunday 1,811,463 1,658,035 1,675,474 -135,989 -7.5 17,439 1.1
Sunday Express 505,900 475,848 473,286 -32,614 -6.4 -2,562 -0.5
Sunday Post 275,608 242,033 244,637 -30,971 -11.2 2,604 1.1
Daily Star Sunday 439,621 341,733 346,205 -93,416 -21.2 4,472 1.3
Sunday People 457,964 419,115 425,293 -32,671 -7.1 6,178 1.5
Sun (Sunday) 2,133,616 1,927,406 1,916,570 -217,046 -10.2 -10,836 -0.6
Sunday Mail 315,077 281,157 290,623 -24,454 -7.8 9,466 3.4
Sunday Mirror 1,101,206 1,045,341 1,063,293 -37,913 -3.4 17,952 1.7
Total Sunday 8,832,196 8,006,750 8,024,162 -808,034 -9.1 17,412 0.2

In our opinion, one of the main reasons for the decline in print circulation is the broader choice and availability of news content via the internet and also more recently digital versions of the publications and apps created for mobile and tablet devises. Therefore, from an advertiser’s point of view, the continued decline in print circulation is not necessarily negative, it’s just a case of needing to explore all the available avenues in more detail.

Sunday Times Style gets a make-over

10 March saw the re launch of Sunday Times Style Magazine, with the title being restored to its original roots; fashion and beauty. Non fashion and beauty editorial, including food, has now been moved to the Sunday Times Magazine, allowing Style to focus on its namesake. Strangely, Interiors has been retained.

Whilst the range of editorial content in the publication has decreased, the number of pages has increased, offering more beauty editorial and in turn advertising opportunities.

Style’s facelift will be supported by a year long brand campaign, designed to make this publication key within the fashion and beauty sector and set it aside from competitors.

Readers will have the opportunity to attend high profile branded events, such a Style Conversations, which has previously featured some of the world’s most famous and influential fashion designers including Valentino, Donatella Versace and John Galliano.

Repositioning this brand removes Style from the category in which it is currently bestowed, a Sunday Newspaper Supplement, in an attempt for it to be considered a prestigious and influential fashion and beauty publication. The publishers hope that this new focus will encourage advertisers to advertise in a relevant environment, whilst targeting the title’s high-end demographic. Hence Chanel taking the outside back cover in this weekend’s edition.

Head of Strategy, Times & Sunday Times at News International said: “This is one of the most important re launches for Style in its 10-year history as a standalone section. In recent years the magazine has become home to a range of content which, while much loved by readers, isn’t central to its mission. By refocusing the magazine on fashion and beauty we can ensure that we’re giving our core readers what they want whilst also offering advertisers a clearer opportunity.”

Sunday Times Style is revamped

Source: Style

Whilst Style’s re launch will be music to many Sunday Times fashion lovers’ ears, the question on our mind is – where is this publication now going to sit within the fashion and beauty advertising market? With firmly established competitors, is an increased fashion and beauty focus going to be enough to draw in additional advertisers? We have our doubts as to the volume of additional advertising.

Mail On Sunday’s YOU, an established fashion and beauty magazine supplement, boasts a readership that is 48% higher than Style. Their readership profile is also broader and younger than Style – and unless a brand is truly ‘top end’ the’ norm’ demographic of ABC1 18-45 for fashion and beauty advertisers will apply.

Being weekly, Style’s readership longevity is reduced compared to the established high circulation monthlies such as Glamour and Cosmopolitan and therefore not a threat to them.

They will undoubtedly be keen to continue to take and maybe increase their share of the GWP (gift with purchase) promotional advertising enjoyed by the weekly supplements and the paid for titles such as Grazia and Hello.

With the plethora of quality paid for fashion and beauty titles a ‘free’ supplement is less likely to command the gravitas of Vogue or Marie Claire. But should the editorial team be able to deliver exceptional ‘exclusives’ they may gain a higher profile in this crowded and competitive marketplace. Perhaps taking over from where ES Magazine sat in the days of its premiership in this market and command some additional lucrative fashion advertising. The quality of advertisers in this weekend’s issue was quite high though 3 ‘House’ ads were evident.

With print advertising revenues so hard to attract we see their logic of being more focussed in their delivery but doubt that they will immediately draw in large amounts of ‘new’ advertising.

ABC National Newspaper Round-Up: January 2013

Newspaper circulation

Source: londondailynews.com

ABC National Newspaper Round-Up: January 2013

The New Year shows a promising start for the national press with period on period circulation increasing by 2.1% for the daily newspaper market and 1.9% for Sunday newspapers.

Quality newspapers have shown inconsistent results. The Financial Times circulation has continued to decline with a 3.8% (11,000 copies) decrease in January, however, whilst circulation declines, readership figures show a YoY increase of 0.6%.

The Independent and The Times also record a decline in circulation, with a 1.6% and 1.4% decrease, respectively, whilst The Guardian has seen a small circulation increase of 0.1% (218 copies).
The Daily Telegraph’s PoP circulation has increased by 1.5% (8,352 copies), whilst YoY circulation has decreased by 6.8% and readership by 13.8%.

i continues to grow in popularity, with a PoP growth of 2,169 copies (0.7%) and an impressive 20.8% YoY growth, making this publication the only quality newspaper to record an increase in circulation from January 2012. Further to this i has also seen YoY readership grown by a staggering 32.2%.

In the mid-market both the Daily Mail (1%) and Daily Express (0.1%) have reported a growth in circulation since December 2012. Whilst PoP circulation has increased, the year on year growth for both publications has declined (Daily Express: 9.7%, Daily Mail 7.4%).

City AM’s results are unique as they show a decline in circulation from December 2012 (0.5%), whilst the YoY growth has increased by 37.7%. This positive result will have been affected by City AM expanding the area in which they circulate in mid last year, increasing the number of stations they distribute at from 105 to 212 and in turn increasing the copies distributed by 30,000.

London Evening Standard report a PoP increase of 4,750 copies (0.7%), whilst the Metro showed a loss of 0.5% (3,860 copies).

Sunday Times and Sunday Telegraph both record a positive PoP growth, with the Sunday Times circulation increasing by 8,130 copies (0.9%) and Sunday Telegraph by 6,944 (1.6%). Like many other national newspapers, even though PoP figures are positive, year on year results show that the Sunday Times’ circulation has decreased by 8.5% and Sunday Telegraph’s by 5.8%.

Whilst period on period figures record that some newsprint circulations are showing growth, this is  down to a slow December. The year on year circulation results are a representation of today’s declining print newspaper market but are mitigated by ever increasing digital platforms – which is maintaining or increasing overall readership.

Local World To Herald the Comeback of Local Print Media?

Local World is a new company striving to rejuvenate the regional media industry.  The company is headed by former chief executive of the Mirror Group and former editor of the News of the World, David Montgomery and brings together the regional media offerings of a number of the key regional players in the UK market.

Regional Media Regulatory Threat

Source: meaningful-brands.co.uk

Northcliffe Media (the regional publishing arm of the Daily Mail and General Trust) and Iliffe News & Media (part of Yattendon) are two of the major shareholders in the organisation, with a range of venture capitalists also investing significantly in the body.  The media entities bring with them their vast regional media portfolios, totalling 107 print titles, such as the Hull Daily Mail, Cambridge News and Leicester Mercury with a combined weekly readership of 6 million and a number of online portals.

The company’s main aim is to start the ‘fightback’ of the regional newspaper industry, whose average readership has tended to be on the slightly older and slightly less affluent side, over 50s and C-E social grading (TGI, Q1 2013).  Their intention is to reinvigorate this audience and attract new readers and users.  To do so they will develop the multi media offering of these local titles, expand in digital and mobile, while making moves in to areas such as local directories, an aspect of the market that they believe there is no reason for companies such as Google to be dominating.

The battle plan is to recapture the attention of national media planners whose interests have moved to national and televised media with falling cost per thousands in these areas.  Local World maintain that local media still offers a great amount and by centralising the media process, maintaining localised editorial coverage and offering expanded digital platforms, they believe planners will be drawn back to the idea of the local.

The Daily Mail attempted to off-load their regional media in 2005 for £1.5 billion, so confident were they that they could achieve this they turned down bids exceeding £1 billion but not meeting their valuation.  However it is a sign of the times and the fall from grace that regional media has endured that when Local World had Northcliffe’s media valued in preparation for their bid for the titles, it was just £150 mil.

However, the fresh approach and new energy behind Local World is good news for the regional media industry and the centralising of the media processes will ensure that planning with these titles will be greatly simplified and offer a more attractive option.

The fact also remains that no matter how global the world becomes, people still spend significant amounts of their money and time in the areas close to where they live and maintain an interest in the goings-on in these areas.  Regional media, as such, can always be relevant and this is why there is concern within the industry about the Office of Fair Trading’s (OFT) decision to posthumously investigate Local World’s creation.

The OFT are looking into competition concerns with Local World’s creation and could keep the company in court hearings until 2014 if they decide to undergo a full investigation along with the Competition Commission.

The issue though comes down to a relatively simple question; do we wish to have a commercially viable regional press in the UK or do we want a self-defeating regulatory policy on competition,  leading to the closure of titles.  Diversity is important, but more important still is the survival of the regional media industry.

The Sunday Newspaper Market Continues to Attract Interest

Following the closure of the News of the World in July 2011 there developed a huge gap in the Sunday newspaper market.  The News of the World was the best-selling Sunday newspaper in the UK by far; at the time of its closure it had a circulation of 2.7 million (ABC July 2011) and a readership of 7,537,000 (NRS July-Dec 2010), meaning that a large un-serviced audience became available for those in the Sunday newspaper publishing market.

The Sun on Sunday

The Sunday tabloid market has reacted; News International (the media group owned by Rupert Murdoch) who owned and as such decided to close the News of the World, due to the phone hacking controversy surrounding the paper, launched the Sun on Sunday on February 27th 2012.

This was a calculated attempt to fill the void and it has been able to pick up a circulation of 2,157,482 (ABC, July 2012), showing that there is still thirst for Sunday print publications and that there may still be an untapped section of the former News of the World readership.

New set ups such as Phoenix Newspaper Publishing are also hoping to make moves into the Sunday print market in order to reach this audience group.  The company, set up by former Sunday Express editor Sue Douglas and ex-ITV Executive Rupert Howell have begun negotiations  Over the acquisition of either Northern & Shell’s ‘Daily Star Sunday’ or Mirror Group Newspapers’ ‘The People’.

The set up hopes to gain outside funding from ‘high net worth individuals’ in the UK and form a ‘reincarnation  of the News of the World’ called  ‘The News on Sunday’ a highly transparent attempt to attract the audience of the now defunct former title.

The likely outcomes of these acquisition attempts are mixed; but interest shown in the Daily Star on Sunday is considered the most likely to bring results in a possible £10 million deal.

Phoenix has also made moves to acquire the Independent on Sunday; a deal of this nature is expected to fail, such steps though, suggest an interest in the wider Sunday print market.  When this is considered alongside News Internationals continued commitment to the UK print market, even with the huge controversy and cost it has caused the company, it is clear that the print market and especially the Sunday market still hold a draw for investors.

The fall in the circulation and readership of newspapers in the UK is well reported and was highlighted further in July by the news that year on year circulation figures for dailies dropped on average 11%.  The fact however that newspaper proprietors and investors are far from abandoning the medium and that the closure of the News of World has created a form of scramble for its readership suggests that there is still confidence in the Sunday print market.  As such the longevity and financing of the medium seems more secure than has previously been predicted.

National Press September ABC Results

The latest ABC figures have been released for national press.

The daily national newspaper market saw circulation figures drop once again in September. Overall the market is down -7.1% Year on Year. Only one title in the daily market posted an increase – the FT was up 3.8% on August.

The Sunday market saw circulation figures fall -17.2% Year on Year. Following the closure of News International’s News of the World following the phone-hacking scandal, the Daily Star Sunday appears to have soaked up readers with a year on year increase of 89.34%. The Sunday Mirror has also benefited from the closure of NOTW, with a year on year circulation increase of over 715,000.

National Newspapers – September 2011 – ABC figures

Title Jul-11 Aug-11 Sep-11 % YoY % POP
National Newspapers – Quality
Daily Telegraph 634,113 632,070 607,186 -7.92% -3.94%
Times 441,205 449,938 429,554 -11.77% -4.53%
Financial Times 336,590 331,883 344,583 -11.70% 3.83%
Guardian 248,775 241,287 232,566 -16.38% -3.61%
Independent 182,881 180,470 176,983 -3.17% -1.93%
Sunday Times 993,768 1,011,385 984,223 -9.86% -2.69%
Sunday Telegraph 501,379 499,612 481,648 -5.16% -3.60%
Independent On Sunday 167,247 164,518 154,328 0.55% -6.19%
Observer 288,842 274,304 273,015 -16.12% -0.47%
National Newspapers – Mid-market
Daily Mail 2,050,132 2,063,738 2,008,817 -6.32% -2.66%
Daily Express 625,952 629,764 617,640 -6.37% -1.93%
Mail On Sunday 2,255,399 2,098,244 1,979,701 0.49% -5.65%
Sunday Express 648,806 677,779 680,119 21.39% 0.35%
National Newspapers – Popular
Sun 2,821,618 2,795,601 2,725,323 -8.37% -2.51%
Daily Mirror 1,185,729 1,174,924 1,143,778 -5.73% -2.65%
Daily Star 706,757 703,218 681,268 -21.18% -3.12%
Daily Record 305,226 307,794 298,010 -8.01% -3.18%
Sunday Mirror 1,786,454 1,900,460 1,845,683 63.91% -2.88%
Daily Star Sunday 703,631 744,981 703,319 89.34% -5.59%
Free Titles
London Evening Standard 704,907 700,728 702,784 0.3% 13.91%
Metro 1,373,472 1,353,322 1,380,242 2.0% 2.48%

Further Analysis

Quality Daily Titles

  • All of the titles posted YoY and PoP declines, with the exception of the Financial Times, which enjoyed a 3.8% PoP rise
  • i continues to sit above The Independent with a circulation of 184,402 (compared to the Independents 176,983)
  • The Daily Telegraph saw the biggest actual loss in September (down by almost 25,000 copies on August), but remains the top-selling quality title
  • The Guardian posted the highest percentage decrease over the year – down -16.4% (45,563 copies)
  • The Times also recorded a significant loss YoY – down 57,314 copies

Mid-Market Daily Titles

  • The Daily Mail posted a -6.3% YoY and -2.7% PoP drop but its total remains just above the two-million copies mark
  • The Daily Express saw its circulation fall -6.4% YoY and -1.9% PoP to 618,000 copies

Popular Daily Titles

  • The Daily Star posted the biggest percentage fall YoY – down -21.2%
  • However, The Sun suffered the largest actual loss – down by more than 70,000 copies PoP and almost 250,000 copies YoY
  • The Sun remains the top-selling daily title with a total circulation of more than 2.7 million copies

Sunday Newspaper Market

  • The start of autumn saw circulation figures fall over the month, though the Sunday tabloid and mid-market titles are still enjoying the aftermath of the News of the World closing.

Quality Sunday Titles

  • The Observer suffered the biggest percentage drop, down -16.1% YoY
  • Meanwhile, The Sunday Times saw its circulation fall by almost 108,000 copies YoY, taking its total below the one million copies mark once again

Mid-Market Sunday Titles

  • The Sunday Express is the only title to post a YoY and PoP increase – up 21.4% and 0.3% respectively
  • The Mail on Sunday‘s total dropped -5.6% during the month but is still up 0.5% on this time last year

Popular Sunday Titles

  • All three Sunday red-tops enjoyed YoY increases
  • The Sunday Mirror is the top-selling tabloid with a total of 1.8 million copies – up by over 715,000 copies year on year
  • The Daily Star Sunday recorded a 89.3% YoY rise, an increase of 331,862 copies; while the People posted a 57.6% YoY increase

State of the Sunday Papers

The State of Sunday Papers

Sunday Papers

It has been a month now since the News of the World closure, and estimates place the Sunday mid-market and popular titles’ circulation as half a million down from June’s ABC figures.

Advertisers and newsagents fears were briefly allayed the weekend immediately following the closure, when sales actually rose by 100,000.  Each week since, however, the circulation has slipped.  Indeed, the latest estimate (for 31st July), show that the Sunday market is down by 280,000 on the previous week.

However, individual publications have benefited from this rare occasion to mop-up the previous market leader’s readers.

Selling an average of just over 1.9 million before the News of the World’s closure, the Mail on Sunday has since enjoyed a significant boost of around 800,000 copies, taking it to a circulation of 2.2million. However, this has come at a cost – reducing copy prices to £1 and heavy advertising.

Since July 31st, this figure dropped slightly by 60,000, while the Sunday Mirror has gained the same amount between July 31st and August 7th to bring its circulation to 2 million.

Price battles are giving way to front-page promotions as the two mid-market and Sunday popular leaders jostle for News of the World’s readers.

Elsewhere, the Sunday Express, People, and Daily Star on Sunday have also made considerable gains in the aftermath of the phone-hacking scandal, although all three have also recorded slight dips since the circulation highs on July 31st. The recent riots will help boost Sunday 14th August figures.

Now that the new pecking order has been established, two questions remain.

Firstly, are News International going to launch a new Sunday paper to replace News of the World and win back their old readers?  Most commentators suggest that it is not so much a case of if, but when, with Sun on Sunday, thesunonsunday.com, thesunonsunday.co.uk and also sunonsunday.co.uk registered in the immediate aftermath of the News of the World closure.

As one media commentator points out, in 1978/9, for just under a year, the Times and Sunday Times failed to publish as the staff went on strike.  Competitors gained much, but not all of, the circulation.  While the gains did not disappear immediately when the Times and Sunday Times came back, over a period of time the circulations returned to normal.  This historical model suggests that if an essentially re-named News of the World was launched, it would gain much of the old News of the World’s circulation.

However, a new ‘Sun on Sunday’ would carry with it the tarnish of the News of the World and its related scandals.  With newspaper circulations already on the decline, the danger for both News International and the newspaper industry at large, is that a proportion of the old News of the World audience will simply stop reading newspapers.

So, while the remaining mid-market and popular Sunday papers are currently enjoying a circulation rise, when the new Sun on Sunday is launched, it may be case of dividing-up a Sunday newspaper circulation that has had an accelerated decline – a situation far from ideal for any of the Sunday papers.

Newspaper May ABC’s: FT circulation slumps

The Financial Times reported a global circulation of 362,685 in May 2011, a fall of 2.52% on the previous month, making it the largest decline in the daily quality market. Year on year, the title was down 9.3%. The Times experienced the highest yoy decline of 13.3%.

The FT has defended its drop in print circulation by highlighting how digital figures are on the rise. They believe consumer tastes are changing and while print is declining, demands for quality journalism remains high; being consumed through alternative platforms.

Amongst the remaining national press, the ‘i’ appears to be defying the odds that there is no interest in new entrants into a congested newspaper market and has an increased circulation of nearly 6,000 on the previous month, bringing its total circulation to 167,067 in May.

The free market in London continues a pace with Metro and The Standard posting increases yoy and pop.

National Newspapers – May 2011 – ABC figures

Title May-10 Apr-11 May-11 YoY actual change % YoY POP actual change % POP
National Newspapers – Quality
Daily Telegraph 698,456 639,578 635,967 -62,489 -8.9 -3,611 -0.6
Times 515,379 449,809 446,684 -68,695 -13.3 -3,125 -0.7
Financial Times 399,862 372,076 362,685 -37,177 -9.3 -9,391 -2.5
Guardian 300,472 263,907 262,937 -37,535 -12.5 -970 -0.4
i N/A 161,151 167,067 N/A N/A 5,916 3.7
Independent 194,501 180,743 179,371 -15,130 -7.8 -1,372 -0.8
Sunday Times 1,117,749 1,018,215 1,049,599 -68,150 -6.1 31,384 3.1
Sunday Telegraph 512,819 509,557 480,438 -32,381 -6.3 -29,119 -5.7
Independent On Sunday 164,188 154,227 151,212 -12,976 -7.9 -3,015 -2.0
Observer 340,247 302,975 293,053 -47,194 -13.9 -9,922 -3.3
National Newspapers – Mid-market
Daily Mail 2,090,469 2,100,300 2,056,881 -33,588 -1.6 -43,419 -2.1
Daily Express 663,627 635,576 631,588 -32,039 -4.8 -3,988 -0.6
Mail On Sunday 1,918,512 1,944,724 1,918,751 239 0.0 -25,973 -1.3
Sunday Express 568,247 601,666 563,397 -4,850 -0.9 -38,269 -6.4
National Newspapers – Popular
Sun 2,936,099 2,783,110 2,846,905 -89,194 -3.0 63,795 2.3
Daily Mirror 1,238,145 1,172,785 1,168,664 -69,481 -5.6 -4,121 -0.4
Daily Star 822,934 692,157 702,044 -120,890 -14.7 9,887 1.4
Daily Record 328,618 312,566 311,540 -17,078 -5.2 -1,026 -0.3
News Of The World 2,858,727 2,606,397 2,657,232 -201,495 -7.0 50,835 2.0
Sunday Mirror 1,148,107 1,097,434 1,086,961 -61,146 -5.3 -10,473 -1.0
Daily Star Sunday 357,130 309,237 305,984 -51,146 -14.3 -3,253 -1.1
Free Titles
London Evening Standard 607,130 699,422 706,499 99,369 14 7,077 1.0
Metro 1,336,019 1,371,048 1,383,048 47,886 3 12,857 1.0