Tag Archives: News of the World

National Newspaper Circulation Figures Decline

The Audit Bureau of Circulation, known commonly as ABC, could also be an acronym for the question ‘Are Broadsheets Ceasing’, judging by their latest report on circulation figures from August 2013.

Looking at the daily and free titles, only the i has shown an overall growth in circulation from the same period last year. It has had the third largest percentage of decline from the previous months circulation figure, behind only its mother title the Independent and also the Financial Times.

July 2013 reported there was a spike in the month on month circulation figures for nearly all the daily titles, which is thought to be due to the hype surrounding the birth of the royal baby. Therefore it does not come as a surprise that the latest figures show a month on month decline for most titles, however the continuing year on year decline is something that would be more of a concern for the future of print. The tables below, taken from the August 2013 ABC circulation report, shows the difference in average circulation for both month on month and year on year figures.

National Newspaper ABC Figures – August 2013
Daily Titles Aug-12 Jul-13 Aug-13 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Quality
Daily Telegraph 584,089 558,817 557,536 -26,553 -4.5 -1,281 -0.2
Financial Times 280,124 244,768 236,281 -43,843 -15.7 -8,487 -3.5
Guardian 204,271 191,182 189,646 -14,625 -7.2 -1,536 -0.8
i 281,530 305,129 295,179 13,649 4.8 -9,950 -3.3
Independent 81,804 72,271 68,696 -13,108 -16 -3,575 -4.9
Scotsman 36,344 n/a n/a n/a n/a n/a n/a
Times 407,720 400,245 391,643 -16,077 -3.9 -8,602 -2.1
Daily Express 550,502 533,039 530,631 -19,871 -3.6 -2,408 -0.5
Daily Mail 1,914,126 1,781,968 1,802,083 -112,043 -5.9 -20,115 1.1
Daily Mirror 1,088,724 1,040,148 1,045,971 -42,753 -3.9 5,823 0.6
Daily Record 276,270 249,733 252,575 -23,695 -8.6 -2,842 1.1
Daily Star 600,304 544,811 547,955 -52,349 -8.7 -3,144 0.6
Sun 2,502,691 2,281,301 2,258,359 -244,332 -9.8 -22,942 -1
Total Daily 8,808,499 8,203,412 8,176,555 -631,944 -7.2 -26,857 -0.3
London Newspaper ABC Figures – August 2013
London Free Press Aug-12 Jul-13 Aug-13 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Quality
City A.M. 128,484 128,781 127,488 -966 -0.8 -1,293 -0.1
London Evening Standard 700,895 701,917 686,858 -14,037 -2 -15,059 -2.1
Metro (London) 775,252 770,569 756,658 -18,594 -2.4 -13,911 -1.8
Total London Press 1,604,631 1,601,267 1,571,004 -33,627 -2.1 -30,263 -1.9

In slight contrast to the daily and free papers, just over half the Sunday papers had a rise in month on month circulation. Most of these were the popular tabloid papers, such as Scotland’s Sunday Mail for example, which had the largest percentage increase of 3.4% (an additional 9,466 copies).

All the year on year figures for the Sunday papers was negative, with the Daily Star Sunday being 21.2% lower. Even some of the high quality papers had significant year on year declines, with both the Independent on Sunday and the Observer down in excess of 10%. The table below shows all the Sunday papers month on month and year on year average circulation figures.

National Sunday Newspaper ABC Figures – August 2013
Sunday Titles Aug-12 Jul-13 Aug-13 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Quality
Independent On Sunday 123,696 114,270 110,157 -13,539 -10.9 -4,113 -3.6
Observer 246,245 220,315 216,839 -29,406 -11.9 -3,476 -1.6
Scotland On Sunday 43,382 n/a n/a n/a n/a n/a n/a
Sunday Times 914,685 844,767 826,462 -88,223 -9.6 -18,305 -2.2
Sunday Telegraph 463,733 436,730 435,323 -28,410 -6.1 -1,407 -0.3
Mail On Sunday 1,811,463 1,658,035 1,675,474 -135,989 -7.5 17,439 1.1
Sunday Express 505,900 475,848 473,286 -32,614 -6.4 -2,562 -0.5
Sunday Post 275,608 242,033 244,637 -30,971 -11.2 2,604 1.1
Daily Star Sunday 439,621 341,733 346,205 -93,416 -21.2 4,472 1.3
Sunday People 457,964 419,115 425,293 -32,671 -7.1 6,178 1.5
Sun (Sunday) 2,133,616 1,927,406 1,916,570 -217,046 -10.2 -10,836 -0.6
Sunday Mail 315,077 281,157 290,623 -24,454 -7.8 9,466 3.4
Sunday Mirror 1,101,206 1,045,341 1,063,293 -37,913 -3.4 17,952 1.7
Total Sunday 8,832,196 8,006,750 8,024,162 -808,034 -9.1 17,412 0.2

In our opinion, one of the main reasons for the decline in print circulation is the broader choice and availability of news content via the internet and also more recently digital versions of the publications and apps created for mobile and tablet devises. Therefore, from an advertiser’s point of view, the continued decline in print circulation is not necessarily negative, it’s just a case of needing to explore all the available avenues in more detail.

ABC National Newspaper Round-Up: August 2012 – Sadly the Olympics Did Not Provide Dramatic Golds

Source: Mediatel

Daily Market

The overall daily newspaper market was down -10.1% year-on-year (YoY) and -0.9% period-on-period (PoP) in August, with just one title enjoying an increase in circulation over the year. Independent‘s sister title, i, posted a 47.3% YoY rise during the month and now has a total circulation of 282,000 copies.

On a positive note, six daily recorded increases during the Olympic and Paralympic month: the Daily Telegraph (+0.5% PoP), i (+0.5%), the Scotsman (+6.5%), The Times (+0.9%), the Daily Mirror (+0.6%) and the Daily Record (+0.3%).

Of the quality daily titles, the Independent saw the biggest actual loss – down by 99,000 copies over the year, as readers seem to be migrating to its smaller and cheaper version (i gained more than 90,000 copies in the same period).

The Financial Times and the Guardian also posted the largest PoP losses in the quality sector in addition to high YoY decreases in circulation of 15.6% and 15.3% respectively.

Both mid-market titles, the Daily Express and Daily Mail, posted YoY and PoP declines, however the Daily Mail is still the second biggest-selling daily newspaper.

In the popular market, the Daily Mirror and Daily Record enjoyed small increases during the month but all four titles were down YoY.  Over the year, The Sun has seen the biggest actual drop (down by almost 293,000 copies) but remains well ahead of its daily competitors with a total circulation of 2.5 million.

London Free Press

In the London free press market, City A.M. is able to boast a 38.5% YoY increase, up by almost 36,000 copies. The newspaper now targets more commuters in the South and South West, and as a result the number of stations where  City A.M. is available  has now doubled.

Metro (London), which is distributed to around 775,000 people, is up slightly (1.5% YoY), while the London Evening Standard‘s total remains static.

Sunday Newspaper Market

All of the titles in our Sunday market analysis saw their sales fall over the year, however, some titles enjoyed an increase over July.

The quality market performed well in the month, with the Independent on Sunday, the Observer, Scotland on Sunday and the Sunday Telegraph all posting PoP increase in circulation. Only the Sunday times recorded a PoP decrease of 0.5%.

The Mail on Sunday and Sunday Express also saw their circulations rise in August – up 1.8% and 0.5% PoP respectively.

However, the Sunday Mail and Sunday Mirror were the only two red-tops to enjoy a PoP rise. The Daily Star Sunday, the People and The Sun (Sunday) posted PoP declines.

Over the year, the Sunday Mirror has suffered the biggest actual loss, down by more than 799,000 copies – losing its gains from the News of the World closure last year.

News International’s The Sun (Sunday), which has a total circulation of over 2.1 million, is the most popular Sunday title, followed by the Mail on Sunday (1.8 million copies) and the Sunday Mirror (1.1 million copies)

Looking To The Future

Despite almost universal YoY falls in print circulation, the most recent NRS PADD results show that media owners are for the first time recording their readership in terms of both print and digital platforms. As discussed in media bulletin article ‘Combined Print and Digital Readership Available for the First Time’,the emergence of multiple touch-point brands has resulted in print losses being counterbalanced by rises in online, mobile, ipad and tablet readerships, and as such, they should not be viewed as wholly negative.

In fact, it can be seen that some of those publications showing large print losses are the biggest winners in the digital arena – notable examples in the quality sector are the Guardian, whose 4.9 million online readers now comprise over half of the total readership, and the Financial Times who reported in July a 31% YoY increase in digital subscriptions to more than 300,000 in comparison with a 15.6% YoY decrease in print circulation.

Daily Titles

Daily Titles Mar 11 – Aug 11 Feb 12 – Jul 12 Mar 12 – Aug 12 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Quality
Daily Telegraph 631,113 576,902 577,746 -53,367 -8.5 844 0.1
Financial Times 357,472 305,408 299,627 -57,845 -16.2 -5,781 -1.9
Guardian 255,739 213,853 211,978 -43,761 -17.1 -1,875 -0.9
i 174,801 272,893 275,628 100,827 57.7 2,735 1.0
Herald (Scotland) 49,207 n/a n/a n/a n/a n/a n/a
Independent 180,286 95,380 91,669 -88,617 -49.2 -3,711 -3.9
Scotsman 40,950 36,170 35,949 -5,001 -12.2 -221 -0.6
Times 445,478 397,489 399,097 -46,381 -10.4 1,608 0.4
Mid Market
Daily Express 626,911 576,689 572,392 -54,519 -8.7 -4,297 -0.7
Daily Mail 2,057,671 1,946,434 1,941,445 -116,226 -5.6 -4,989 -0.3
Popular
Daily Mirror 1,170,769 1,085,698 1,083,459 -87,310 -7.5 -2,239 -0.2
Daily Record 309,187 281,045 279,758 -29,429 -9.5 -1,287 -0.5
Daily Star 702,220 612,945 610,279 -91,941 -13.1 -2,666 -0.4
Sun 2,812,375 2,594,552 2,581,900 -230,475 -8.2 -12,652 -0.5
Total Daily 9,814,179 8,995,458 8,960,927 -853,252 -8.7 -34,531 -0.4


London Free Papers

London Free Press Aug 11 Jul 11 Aug 12 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
City A.M 92,745 131,194 128,484 35,739 38.5 -2,710 -2.1
London Evening Standard 700,728 701,280 700,895 167 0.0 -385 -0.1
Metro (London) 763,424 783,981 775,252 11,828 1.5 -8,729 -1.1
Total London Press 1,556,897 1,616,455 1,604,631 47,734 3.1 -11,824 -0.7

Sunday Titles

Sunday Titles Mar 11 – Aug 11 Feb 12 – Jul 12 Mar 12 – Aug 12 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Quality
Independent On Sunday 156,571 123,017 122,929 -33,642 -21.5 -88 -0.1
Observer 290,339 249,464 248,380 -41,959 -14.5 -1,084 -0.4
Scotland on Sunday. 53,005 45,382 44,808 -8,197 -15.5 -574 -1.3
Sunday Herald 31,004 n/a n/a n/a n/a n/a n/a
Sunday Times 1,017,461 928,776 924,823 -92,638 -9.1 -3,953 -0.4
Sunday Telegraph 489,508 453,478 453,870 -35,638 -7.3 392 0.1
Mid Market
Sunday Express 589,131 520,327 510,424 -78,707 -13.4 -9,903 -1.9
Mail On Sunday 2,000,114 1,820,257 1,808,896 -191,218 -9.6 -11,361 -0.6
Sunday Post 312,993 276,195 273,730 -39,263 -12.5 -2,465 -0.9
Popular
Daily Star Sunday. 432,795 494,954 469,440 36,645 8.5 -25,514 -5.2
People 596,864 497,860 458,936 -137,928 -23.1 -38,924 -7.8
Sun (Sunday) n/a 2,308,567 2,244,373 n/a n/a n/a n/a
Sunday Mail 380,268 325,054 316,813 -63,455 -16.7 -8,241 -2.5
Sunday Mirror 1,325,691 1,172,184 1,093,290 -232,401 -17.5 -78,894 -6.7
Total Sunday 7,675,744 9,215,515 8,970,712 1,294,968 16.9 -244,803 -2.7

The Sunday Newspaper Market Continues to Attract Interest

Following the closure of the News of the World in July 2011 there developed a huge gap in the Sunday newspaper market.  The News of the World was the best-selling Sunday newspaper in the UK by far; at the time of its closure it had a circulation of 2.7 million (ABC July 2011) and a readership of 7,537,000 (NRS July-Dec 2010), meaning that a large un-serviced audience became available for those in the Sunday newspaper publishing market.

The Sun on Sunday

The Sunday tabloid market has reacted; News International (the media group owned by Rupert Murdoch) who owned and as such decided to close the News of the World, due to the phone hacking controversy surrounding the paper, launched the Sun on Sunday on February 27th 2012.

This was a calculated attempt to fill the void and it has been able to pick up a circulation of 2,157,482 (ABC, July 2012), showing that there is still thirst for Sunday print publications and that there may still be an untapped section of the former News of the World readership.

New set ups such as Phoenix Newspaper Publishing are also hoping to make moves into the Sunday print market in order to reach this audience group.  The company, set up by former Sunday Express editor Sue Douglas and ex-ITV Executive Rupert Howell have begun negotiations  Over the acquisition of either Northern & Shell’s ‘Daily Star Sunday’ or Mirror Group Newspapers’ ‘The People’.

The set up hopes to gain outside funding from ‘high net worth individuals’ in the UK and form a ‘reincarnation  of the News of the World’ called  ‘The News on Sunday’ a highly transparent attempt to attract the audience of the now defunct former title.

The likely outcomes of these acquisition attempts are mixed; but interest shown in the Daily Star on Sunday is considered the most likely to bring results in a possible £10 million deal.

Phoenix has also made moves to acquire the Independent on Sunday; a deal of this nature is expected to fail, such steps though, suggest an interest in the wider Sunday print market.  When this is considered alongside News Internationals continued commitment to the UK print market, even with the huge controversy and cost it has caused the company, it is clear that the print market and especially the Sunday market still hold a draw for investors.

The fall in the circulation and readership of newspapers in the UK is well reported and was highlighted further in July by the news that year on year circulation figures for dailies dropped on average 11%.  The fact however that newspaper proprietors and investors are far from abandoning the medium and that the closure of the News of World has created a form of scramble for its readership suggests that there is still confidence in the Sunday print market.  As such the longevity and financing of the medium seems more secure than has previously been predicted.

The Four Christmas Quiz Answers

  1. Source: BBC News

    Who recently offered a ‘Tweet Suite’ for members of the press when they attended a party in their very large house?
    The Queen converted a room for guests at Buckingham palace when she held a party to brief them on her plans for  celebrating the Jubilee next year

  2. What is Google + ? A social network or a washing machine setting?
    The new social network looking to take on Facebook
  3. Who’s going down? Rebecca or James???
    We will wait and see…
  4. Who was nominated as TIMES Person of the Year but is not a person?
    The Protester is not an actual person but refers to a number of people after a worldwide outburst of people-power
  5. Which big event became the fastest rising UK Google search in 2011?
    The Royal Wedding
  6. The world population reached a record breaking number this year. What was it?
    7 Billion
  7. What was the top UK story posted on Facebook?
    The top story involved the BBC-made graphic which let people enter their birth-date and find out where they ranked among the seven billion people currently alive.
  8. What were the most popular search questions on Google in 2011?
    The most popular was ‘what is AV?’ as potential voters sought information ahead of the referendum on the alternative vote system in May. This search was followed closely by the queries ‘what is scampi?’ and ‘what are truffles?’ How sad is that?
  9. Who will win The Christmas Day ratings battle – East Enders or Coronation Street?
    Our money is on Enders!

    and finally nothing to do with media:

  10. Which country found a drunken Elk stuck in an apple tree?
    In Sweden a homeowner stumbled across this interesting sight in her garden. The animal was apparently on the hunt for fermenting apples when she lost her balance and became trapped in the tree.

The Four Christmas Quiz

Source: DailyMail

For those of you who haven’t got the Christmas lunch quiz sorted yet – here are a few questions to test your media news knowledge and hopefully raise a smile.

Merry Christmas to you all and best wishes for a prosperous New Year!

  1. Who recently offered a ‘Tweet Suite’ for members of the press when they attended a party in their very large house?
  2. What is Google + ? A social network or a washing machine setting?
  3. Who’s going down? Rebecca or James???
  4. Who was nominated as TIMES Person of the Year but is not a person?
  5. Which big event became the fastest rising UK Google search in 2011?
  6. The world population reached a record breaking number this year. What was it?
  7. What was the top UK story posted on Facebook?
  8. What were the most popular search questions on Google in 2011?
  9. Who will win The Christmas Day ratings battle – East Enders or Coronation Street?
  10. Which country found a drunken Elk stuck in an apple tree?

Click and see how well you did …

ABC National Newspaper Round-Up

The daily newspaper market circulation figures have fallen yet again to 1.8% PoP. The market is down 6.9% Year on Year. However, two dailies have reported an increase in sales over the month –the Daily Mail and i.

The Sunday Market saw figures fall – 1.2% PoP. The Independent on Sunday managed to avoid the trend, however, tabloid YoY figures have remained positive and this is probably still due to the closure of the News of the World.

National Newspapers – November 2011 – ABC figures

Title Nov-10 Oct-11 Nov-11 % YoY % POP
National Newspapers – Quality
Daily Telegraph 652,762 603,901 594,644 -8.9% -1.5%
Times 466,311 417,197 413,233 -11.4% -1.0%
Financial Times 400,699 345,077 337,239 -15.8% -2.3%
Guardian 270,582 230,541 226,473 -16.3% -1.8%
Independent 177,636 133,449 127,873 -28.0% -4.2%
i n/a 211,467 221,736 n/a 4.9%
Mid Market
Daily Mail 2,100,885 1,998,363 2,001,643 -4.7% -2.66%
Daily Express 639,690 614,534 603,318 -5.7% 0.2%
National Newspapers – Popular
Sun 2,898,113 2,715,473 2,624,167 -9.5 -3.4%
Daily Mirror 1,177,629 1,118,120 1,103,405 -6.3% -1.3%
Daily Star 756,686 658,690 643,490 -15.0% -2.3%
Daily Record 303,031 293,091 278,498 -8.1% -5.0%
Total 6,455,181 7,784,508 7,693,150 19.2% -1.2%

Sunday Newspaper Market – November 2011 – ABC figures

Title Nov-10 Oct-11 Nov-11 % YoY % POP
Quality
Independant on Sunday 150,931 130,942 133,108 -11.8% 1.7%
Observer 315,316 268,355 266,744 -15.4% -0.6%
Sunday Times 1,052,414 967,990 967,615 -8.1% -0.0%
Sunday Telegraph 501,430 471,894 465,389 -7.2% -1.4%
Mid Market
Sunday Express 545,475 679,265 658,331 -20.7% -3.1%
Mail On Sunday 1,985,333 2,000,251 1,975,728 -0.5% 1.2%
Popular
Daily Star Sunday 331,564 688,058 665,435 100.7 -3.3%
People 502,656 804,126 800,659 59.3% -0.4%
Sunday Mirror 1,070,062 1,773,627 1,760,141 64.5% -0.8%

Total 6,455,181 7,784,508 7,693,150 19.2% -1.2%

Further Analysis

Quality Daily Titles

  • i was the only Quality to enjoy a PoP boost – up 4.9% (over 10,200 copies)
  • The Independent suffered the biggest percentage declines – down -4.2% PoP and -28.0% YoY
  • The Daily Telegraph remains the top-selling Quality title, despite falling below the 600,000 mark after a -1.5% PoP fall in November

Mid-Market Daily Titles

  • The Daily Mail enjoyed a small 0.2% PoP rise, taking its total circulation above the 2m mark again
  • The Daily Express posted a -1.8% PoP fall to 603,000 copies

Popular Daily Titles

  • All of the red-top titles posted YoY and PoP declines
  • The Sun remains the top-selling daily, despite falling to 2.6m copies  after a -3.4% PoP drop (a loss of more than 91,000 copies)

Quality Sunday Titles

  • The Independent on Sunday enjoyed a 1.7% PoP increase to 133,000 copies
  • The Sunday Times remained fairly static during the month and is still the most-read Sunday Quality with a total circulation of 968,000 copies
  • The Sunday Telegraph recorded the biggest actual loss in the month – down by more than 6,500 copies PoP

Mid-Market Sunday Titles

  • The Sunday Express posted a positive 20.7% YoY increase but was down -3.1% PoP
  • The Mail on Sunday has fallen below 2m copies once again after a -1.2% PoP decline

Popular Sunday Titles

  • All three Sunday tabloids recorded PoP percentage declines, however, all three also enjoyed YoY increases – benefiting from the News of the World closure
  • The Daily Star Sunday posted a massive 100.7% YoY rise to 665,000 copies
  • The People is up 59.3% YoY to 801,000, while the Sunday Mirror is up 64.5% YoY to 1.76m copies (making it the most-read  Sunday red-top)

National Press September ABC Results

The latest ABC figures have been released for national press.

The daily national newspaper market saw circulation figures drop once again in September. Overall the market is down -7.1% Year on Year. Only one title in the daily market posted an increase – the FT was up 3.8% on August.

The Sunday market saw circulation figures fall -17.2% Year on Year. Following the closure of News International’s News of the World following the phone-hacking scandal, the Daily Star Sunday appears to have soaked up readers with a year on year increase of 89.34%. The Sunday Mirror has also benefited from the closure of NOTW, with a year on year circulation increase of over 715,000.

National Newspapers – September 2011 – ABC figures

Title Jul-11 Aug-11 Sep-11 % YoY % POP
National Newspapers – Quality
Daily
Daily Telegraph 634,113 632,070 607,186 -7.92% -3.94%
Times 441,205 449,938 429,554 -11.77% -4.53%
Financial Times 336,590 331,883 344,583 -11.70% 3.83%
Guardian 248,775 241,287 232,566 -16.38% -3.61%
Independent 182,881 180,470 176,983 -3.17% -1.93%
Sunday
Sunday Times 993,768 1,011,385 984,223 -9.86% -2.69%
Sunday Telegraph 501,379 499,612 481,648 -5.16% -3.60%
Independent On Sunday 167,247 164,518 154,328 0.55% -6.19%
Observer 288,842 274,304 273,015 -16.12% -0.47%
National Newspapers – Mid-market
Daily
Daily Mail 2,050,132 2,063,738 2,008,817 -6.32% -2.66%
Daily Express 625,952 629,764 617,640 -6.37% -1.93%
Sunday
Mail On Sunday 2,255,399 2,098,244 1,979,701 0.49% -5.65%
Sunday Express 648,806 677,779 680,119 21.39% 0.35%
National Newspapers – Popular
Daily
Sun 2,821,618 2,795,601 2,725,323 -8.37% -2.51%
Daily Mirror 1,185,729 1,174,924 1,143,778 -5.73% -2.65%
Daily Star 706,757 703,218 681,268 -21.18% -3.12%
Daily Record 305,226 307,794 298,010 -8.01% -3.18%
Sunday
Sunday Mirror 1,786,454 1,900,460 1,845,683 63.91% -2.88%
Daily Star Sunday 703,631 744,981 703,319 89.34% -5.59%
Free Titles
London Evening Standard 704,907 700,728 702,784 0.3% 13.91%
Metro 1,373,472 1,353,322 1,380,242 2.0% 2.48%

Further Analysis

Quality Daily Titles

  • All of the titles posted YoY and PoP declines, with the exception of the Financial Times, which enjoyed a 3.8% PoP rise
  • i continues to sit above The Independent with a circulation of 184,402 (compared to the Independents 176,983)
  • The Daily Telegraph saw the biggest actual loss in September (down by almost 25,000 copies on August), but remains the top-selling quality title
  • The Guardian posted the highest percentage decrease over the year – down -16.4% (45,563 copies)
  • The Times also recorded a significant loss YoY – down 57,314 copies

Mid-Market Daily Titles

  • The Daily Mail posted a -6.3% YoY and -2.7% PoP drop but its total remains just above the two-million copies mark
  • The Daily Express saw its circulation fall -6.4% YoY and -1.9% PoP to 618,000 copies

Popular Daily Titles

  • The Daily Star posted the biggest percentage fall YoY – down -21.2%
  • However, The Sun suffered the largest actual loss – down by more than 70,000 copies PoP and almost 250,000 copies YoY
  • The Sun remains the top-selling daily title with a total circulation of more than 2.7 million copies

Sunday Newspaper Market

  • The start of autumn saw circulation figures fall over the month, though the Sunday tabloid and mid-market titles are still enjoying the aftermath of the News of the World closing.

Quality Sunday Titles

  • The Observer suffered the biggest percentage drop, down -16.1% YoY
  • Meanwhile, The Sunday Times saw its circulation fall by almost 108,000 copies YoY, taking its total below the one million copies mark once again

Mid-Market Sunday Titles

  • The Sunday Express is the only title to post a YoY and PoP increase – up 21.4% and 0.3% respectively
  • The Mail on Sunday‘s total dropped -5.6% during the month but is still up 0.5% on this time last year

Popular Sunday Titles

  • All three Sunday red-tops enjoyed YoY increases
  • The Sunday Mirror is the top-selling tabloid with a total of 1.8 million copies – up by over 715,000 copies year on year
  • The Daily Star Sunday recorded a 89.3% YoY rise, an increase of 331,862 copies; while the People posted a 57.6% YoY increase