Tag Archives: metro

National Newspaper Circulation Figures Decline

The Audit Bureau of Circulation, known commonly as ABC, could also be an acronym for the question ‘Are Broadsheets Ceasing’, judging by their latest report on circulation figures from August 2013.

Looking at the daily and free titles, only the i has shown an overall growth in circulation from the same period last year. It has had the third largest percentage of decline from the previous months circulation figure, behind only its mother title the Independent and also the Financial Times.

July 2013 reported there was a spike in the month on month circulation figures for nearly all the daily titles, which is thought to be due to the hype surrounding the birth of the royal baby. Therefore it does not come as a surprise that the latest figures show a month on month decline for most titles, however the continuing year on year decline is something that would be more of a concern for the future of print. The tables below, taken from the August 2013 ABC circulation report, shows the difference in average circulation for both month on month and year on year figures.

National Newspaper ABC Figures – August 2013
Daily Titles Aug-12 Jul-13 Aug-13 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Quality
Daily Telegraph 584,089 558,817 557,536 -26,553 -4.5 -1,281 -0.2
Financial Times 280,124 244,768 236,281 -43,843 -15.7 -8,487 -3.5
Guardian 204,271 191,182 189,646 -14,625 -7.2 -1,536 -0.8
i 281,530 305,129 295,179 13,649 4.8 -9,950 -3.3
Independent 81,804 72,271 68,696 -13,108 -16 -3,575 -4.9
Scotsman 36,344 n/a n/a n/a n/a n/a n/a
Times 407,720 400,245 391,643 -16,077 -3.9 -8,602 -2.1
Daily Express 550,502 533,039 530,631 -19,871 -3.6 -2,408 -0.5
Daily Mail 1,914,126 1,781,968 1,802,083 -112,043 -5.9 -20,115 1.1
Daily Mirror 1,088,724 1,040,148 1,045,971 -42,753 -3.9 5,823 0.6
Daily Record 276,270 249,733 252,575 -23,695 -8.6 -2,842 1.1
Daily Star 600,304 544,811 547,955 -52,349 -8.7 -3,144 0.6
Sun 2,502,691 2,281,301 2,258,359 -244,332 -9.8 -22,942 -1
Total Daily 8,808,499 8,203,412 8,176,555 -631,944 -7.2 -26,857 -0.3
London Newspaper ABC Figures – August 2013
London Free Press Aug-12 Jul-13 Aug-13 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Quality
City A.M. 128,484 128,781 127,488 -966 -0.8 -1,293 -0.1
London Evening Standard 700,895 701,917 686,858 -14,037 -2 -15,059 -2.1
Metro (London) 775,252 770,569 756,658 -18,594 -2.4 -13,911 -1.8
Total London Press 1,604,631 1,601,267 1,571,004 -33,627 -2.1 -30,263 -1.9

In slight contrast to the daily and free papers, just over half the Sunday papers had a rise in month on month circulation. Most of these were the popular tabloid papers, such as Scotland’s Sunday Mail for example, which had the largest percentage increase of 3.4% (an additional 9,466 copies).

All the year on year figures for the Sunday papers was negative, with the Daily Star Sunday being 21.2% lower. Even some of the high quality papers had significant year on year declines, with both the Independent on Sunday and the Observer down in excess of 10%. The table below shows all the Sunday papers month on month and year on year average circulation figures.

National Sunday Newspaper ABC Figures – August 2013
Sunday Titles Aug-12 Jul-13 Aug-13 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Quality
Independent On Sunday 123,696 114,270 110,157 -13,539 -10.9 -4,113 -3.6
Observer 246,245 220,315 216,839 -29,406 -11.9 -3,476 -1.6
Scotland On Sunday 43,382 n/a n/a n/a n/a n/a n/a
Sunday Times 914,685 844,767 826,462 -88,223 -9.6 -18,305 -2.2
Sunday Telegraph 463,733 436,730 435,323 -28,410 -6.1 -1,407 -0.3
Mail On Sunday 1,811,463 1,658,035 1,675,474 -135,989 -7.5 17,439 1.1
Sunday Express 505,900 475,848 473,286 -32,614 -6.4 -2,562 -0.5
Sunday Post 275,608 242,033 244,637 -30,971 -11.2 2,604 1.1
Daily Star Sunday 439,621 341,733 346,205 -93,416 -21.2 4,472 1.3
Sunday People 457,964 419,115 425,293 -32,671 -7.1 6,178 1.5
Sun (Sunday) 2,133,616 1,927,406 1,916,570 -217,046 -10.2 -10,836 -0.6
Sunday Mail 315,077 281,157 290,623 -24,454 -7.8 9,466 3.4
Sunday Mirror 1,101,206 1,045,341 1,063,293 -37,913 -3.4 17,952 1.7
Total Sunday 8,832,196 8,006,750 8,024,162 -808,034 -9.1 17,412 0.2

In our opinion, one of the main reasons for the decline in print circulation is the broader choice and availability of news content via the internet and also more recently digital versions of the publications and apps created for mobile and tablet devises. Therefore, from an advertiser’s point of view, the continued decline in print circulation is not necessarily negative, it’s just a case of needing to explore all the available avenues in more detail.

National newspaper round-up: June 2013

The latest national newspaper circulation figures published by ABC this week show that the Daily, Free and Sunday markets were all down compared to this time last year.

Daily Titles

When looking at the quality market, the Financial Times saw the biggest period on period (PoP) increase between May and June 2013 at just 0.7%. This equates to a circulation increase of 1,833 copies. However, the Financial Times did post a year on year (YoY) decrease in circulation of 13% which equates to 38,737 copies. One must take in to account that the FT has recently culled many of its bulk copies.

The Daily Telegraph posted a PoP increase of 0.3% (1,527 copies) between May and June with a YoY loss of 4.6%.

Despite YoY losses across the quality market, the “I” posted a circulation increase of 11.2% which equates to a total of 30,412 copies. However, it did post a PoP loss of 1.2% between May and June.

The mid-market titles did not fare any better, the Daily Express saw a loss of 0.6% from May and a 13.3% YoY loss. Despite the huge popularity of the Daily Mail’s online offering, its print circulation saw a YoY drop of 133,000.

Overall, the dailies were down 0.2% PoP and 0.9% YoY overall.

London Free Press

City A.M. was the only title in this market to see any period growth, at just 0.1%. The Metro (London) posted the greatest loss of all three title in June, its circulation fell by 3,188 copies.

The London Evening Standard posted a YoY loss of 0.1% which equates to just 555 copies.

Overall, the Free titles were down 0.3% PoP and 0.6% YoY overall.

Sunday Titles

The Sunday market did not see any YoY growth across June, however, the Sunday Post was up 5.1% PoP, this was the biggest increase across all three markets.

According to the latest figures, The Mail on Sunday took the biggest hit with its circulation down just over 42,000 (-2.5%).

All titles were down across the yearly period, with the Sun (Sunday) losing 314,704, followed by the Mail on Sunday (186,344).

Overall, the Sunday titles were down 0.4% PoP and 11.6% YoY, surpassing the million mark in terms of circulation loss.

The above figures have shown that overall, print circulations are declining. This in some respects is down to readers switching to digital platforms to consume their news, business and more general content.

The graph below shows the ever increasing trend of National Newspaper- daily average unique users, this is in stark contrast to how we see print circulations currently performing.

National Newspaper Daily Unique Users

However, from an advertising point of view, we feel print is vital despite circulations reducing, the medium itself is tried and tested and promotes brand affiliation. These are key elements that print media has over its digital counterpart.

National Newspaper ABC Figures – June 2013
Daily Titles Jun-12 May-13 Jun-13 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Quality
Daily Telegraph 573,674 545,579 547,106 -26,568 -4.6 1,527 0.3
Financial Times 297,225 256,655 258,488 -38,737 -13.0 1,833 0.7
Guardian 211,511 192,376 187,000 -24,511 -11.6 -5,376 -2.8
i 272,597 306,578 303,009 30,412 11.2 -3,569 -1.2
Independent 90,001 75,089 73,060 -16,941 -18.8 -2,029 -2.7
Scotsman 35,523 n/a n/a n/a n/a n/a n/a
Times 400,120 394,982 390,941 -9,179 -2.3 -4,041 -1.0
Mid-Market
Daily Express 602,482 525,235 522,264 -80,218 -13.3 -2,971 -0.6
Daily Mail 1,939,635 1,787,558 1,806,569 -133,066 -6.9 19,011 1.1
Popular
Daily Mirror 1,081,330 1,041,289 1,038,753 -42,577 -3.9 -2,536 -0.2
Daily Record 279,324 255,238 252,626 -26,698 -9.6 -2,612 -1.0
Daily Star 602,296 534,813 540,849 -61,447 -10.2 6,036 1.1
Sun 2,583,552 2,269,238 2,243,903 -339,649 -13.1 -25,335 -1.1
Total Daily 8,969,270 8,184,630 8,164,568 -804,702 -9.0 -20,062 -0.2
London Free Press Jun-12 May-13 Jun-13 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
City A.M 132,857 127,983 128,152 -4,705 -3.5 169 0.1
London Evening Standard 700,506 702,458 699,951 -555 -0.1 -2,507 -0.4
Metro (London) 777,396 776,012 772,824 -4,572 -0.6 -3,188 -0.4
Total London Press 1,610,759 1,606,453 1,600,927 -9,832 -0.6 -5,526 -0.3
Sunday Titles Jun-12 May-13 Jun-13 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Quality
Independent On Sunday 122,588 113,082 111,986 -10,602 -8.6 -1,096 -1.0
Observer 243,946 222,723 212,376 -31,570 -12.9 -10,347 -4.6
Scotland on Sunday. 44,041 n/a n/a n/a n/a n/a n/a
Sunday Times 915,969 842,810 840,201 -75,768 -8.3 -2,609 -0.3
Sunday Telegraph 450,276 420,742 422,590 -27,686 -6.1 1,848 0.4
Mid-Market
Mail On Sunday 1,824,393 1,680,069 1,638,049 -186,344 -10.2 -42,020 -2.5
Sunday Express 512,843 462,812 455,901 -56,942 -11.1 -6,911 -1.5
Sunday Post 279,120 232,412 244,257 -34,863 -12.5 11,845 5.1
Popular
Daily Star Sunday. 473,352 329,669 335,864 -137,488 -29.0 6,195 1.9
Sunday People 450,097 415,539 415,075 -35,022 -7.8 -464 -0.1
Sun (Sunday) 2,189,924 1,867,980 1,875,220 -314,704 -14.4 7,240 0.4
Sunday Mail 313,698 288,736 284,051 -29,647 -9.5 -4,685 -1.6
Sunday Mirror 1,088,499 1,029,210 1,037,542 -50,957 -4.7 8,332 0.8
Total Sunday 8,908,746 7,905,784 7,873,112 -1,035,634 -11.6 -32,672 -0.4

ABC National Newspaper Round-Up: January 2013

Newspaper circulation

Source: londondailynews.com

ABC National Newspaper Round-Up: January 2013

The New Year shows a promising start for the national press with period on period circulation increasing by 2.1% for the daily newspaper market and 1.9% for Sunday newspapers.

Quality newspapers have shown inconsistent results. The Financial Times circulation has continued to decline with a 3.8% (11,000 copies) decrease in January, however, whilst circulation declines, readership figures show a YoY increase of 0.6%.

The Independent and The Times also record a decline in circulation, with a 1.6% and 1.4% decrease, respectively, whilst The Guardian has seen a small circulation increase of 0.1% (218 copies).
The Daily Telegraph’s PoP circulation has increased by 1.5% (8,352 copies), whilst YoY circulation has decreased by 6.8% and readership by 13.8%.

i continues to grow in popularity, with a PoP growth of 2,169 copies (0.7%) and an impressive 20.8% YoY growth, making this publication the only quality newspaper to record an increase in circulation from January 2012. Further to this i has also seen YoY readership grown by a staggering 32.2%.

In the mid-market both the Daily Mail (1%) and Daily Express (0.1%) have reported a growth in circulation since December 2012. Whilst PoP circulation has increased, the year on year growth for both publications has declined (Daily Express: 9.7%, Daily Mail 7.4%).

City AM’s results are unique as they show a decline in circulation from December 2012 (0.5%), whilst the YoY growth has increased by 37.7%. This positive result will have been affected by City AM expanding the area in which they circulate in mid last year, increasing the number of stations they distribute at from 105 to 212 and in turn increasing the copies distributed by 30,000.

London Evening Standard report a PoP increase of 4,750 copies (0.7%), whilst the Metro showed a loss of 0.5% (3,860 copies).

Sunday Times and Sunday Telegraph both record a positive PoP growth, with the Sunday Times circulation increasing by 8,130 copies (0.9%) and Sunday Telegraph by 6,944 (1.6%). Like many other national newspapers, even though PoP figures are positive, year on year results show that the Sunday Times’ circulation has decreased by 8.5% and Sunday Telegraph’s by 5.8%.

Whilst period on period figures record that some newsprint circulations are showing growth, this is  down to a slow December. The year on year circulation results are a representation of today’s declining print newspaper market but are mitigated by ever increasing digital platforms – which is maintaining or increasing overall readership.

Combined Print and Digital Readership Available for the First Time

This week saw the NRS PADD release its first ever set of combined Print and Digital Data, allowing publishers to measure audience reach across all or their media channels. In the past media buyers, media owners and other interested parties, had been able to calculate their print and web based readership separately, but had no means of calculating their total unduplicated combined reach.

Overall, the figures indicate that rather than losing readers, publishers are in fact reaching more readers on more platforms than ever before through multiple channels. The decrease of readership in print should not be viewed as a negative as it can only be seen to be increasing their readership through other media, such as; website, mobile phones, iPads and tablets.

The data comprises average monthly data taken over a yearly period between April 2011 and March 2012. It does not include users who access national newspaper titles via Apple iPads or tablets.
The Sun, not surprisingly, was the most read UK national newspaper with an overall readership figure of 17.8 million over the month; print only figure of 14.5 million, web figure of 1.7 million for thesun.co.uk and 1.6 million people read both the print version and website.

Following closely behind, The Daily Mail has a total of 16.4 million readers; 9.6 million print only, 4.7 million online only and a duplicated audience of 2.2 million. The Daily Mail and Mail on Sunday have a combined reach of 18.5 million readers.

Third-placed overall was the Daily Mirror with an overall readership of 11 million readers, split between 9.1 million print readers, 1.9 million online readers and a duplicated readership of 400,000.
The Guardian was next with an overall readership figure of 11.2 million, split between 6.4 million online readers, 4.8 million print readers and a duplicated readership of 2.25 million.

The Guardian just pipped the Telegraph, which had an overall readership figure of 10.5 million, split between 5.3 million online readers, 5.2 million print readers and a duplicated readership of 1.7 million.

The Times, meanwhile, whose website is behind a pay wall, reported a website readership figure of only 295,000, which was dwarfed by rival quality newspaper websites. Overall, The Times brand reported a figure of 5.74 million, made up of 295,000 website readers and 5.52 million newspaper readers. This is a long term business model for News Int. but they must be disappointed with the level of growth of paying subscribers.

Combined Print and Digital Readership Figures

Source: Mediatel

Tabloid and mid-market titles follow the same trends by having a higher print readership and a much smaller online audience, with the exception of The Mail brand which reported a monthly figure of 6.82 million (April 2012), undoubtedly the highest figure amongst mid-market websites.

The Metro, for example, has one of the largest print audiences of 10.7 million (April 2012) but still has a long way to go in order to compete in the online market with a reported readership of 1.6 million (April 2012).

In terms of the qualities, some show the online-only audience making up the majority of a title’s readership. The Guardian has around 2.5 million print only readers, 4.9 million online only readers and 1.5 million people reading both the print version and the website offering.

This title has always lead the way in online offering but the monetising of this offering remains a challenge that other publishing houses also struggle with.

ABC National Newspaper Round-Up: August 2012 – Sadly the Olympics Did Not Provide Dramatic Golds

Source: Mediatel

Daily Market

The overall daily newspaper market was down -10.1% year-on-year (YoY) and -0.9% period-on-period (PoP) in August, with just one title enjoying an increase in circulation over the year. Independent‘s sister title, i, posted a 47.3% YoY rise during the month and now has a total circulation of 282,000 copies.

On a positive note, six daily recorded increases during the Olympic and Paralympic month: the Daily Telegraph (+0.5% PoP), i (+0.5%), the Scotsman (+6.5%), The Times (+0.9%), the Daily Mirror (+0.6%) and the Daily Record (+0.3%).

Of the quality daily titles, the Independent saw the biggest actual loss – down by 99,000 copies over the year, as readers seem to be migrating to its smaller and cheaper version (i gained more than 90,000 copies in the same period).

The Financial Times and the Guardian also posted the largest PoP losses in the quality sector in addition to high YoY decreases in circulation of 15.6% and 15.3% respectively.

Both mid-market titles, the Daily Express and Daily Mail, posted YoY and PoP declines, however the Daily Mail is still the second biggest-selling daily newspaper.

In the popular market, the Daily Mirror and Daily Record enjoyed small increases during the month but all four titles were down YoY.  Over the year, The Sun has seen the biggest actual drop (down by almost 293,000 copies) but remains well ahead of its daily competitors with a total circulation of 2.5 million.

London Free Press

In the London free press market, City A.M. is able to boast a 38.5% YoY increase, up by almost 36,000 copies. The newspaper now targets more commuters in the South and South West, and as a result the number of stations where  City A.M. is available  has now doubled.

Metro (London), which is distributed to around 775,000 people, is up slightly (1.5% YoY), while the London Evening Standard‘s total remains static.

Sunday Newspaper Market

All of the titles in our Sunday market analysis saw their sales fall over the year, however, some titles enjoyed an increase over July.

The quality market performed well in the month, with the Independent on Sunday, the Observer, Scotland on Sunday and the Sunday Telegraph all posting PoP increase in circulation. Only the Sunday times recorded a PoP decrease of 0.5%.

The Mail on Sunday and Sunday Express also saw their circulations rise in August – up 1.8% and 0.5% PoP respectively.

However, the Sunday Mail and Sunday Mirror were the only two red-tops to enjoy a PoP rise. The Daily Star Sunday, the People and The Sun (Sunday) posted PoP declines.

Over the year, the Sunday Mirror has suffered the biggest actual loss, down by more than 799,000 copies – losing its gains from the News of the World closure last year.

News International’s The Sun (Sunday), which has a total circulation of over 2.1 million, is the most popular Sunday title, followed by the Mail on Sunday (1.8 million copies) and the Sunday Mirror (1.1 million copies)

Looking To The Future

Despite almost universal YoY falls in print circulation, the most recent NRS PADD results show that media owners are for the first time recording their readership in terms of both print and digital platforms. As discussed in media bulletin article ‘Combined Print and Digital Readership Available for the First Time’,the emergence of multiple touch-point brands has resulted in print losses being counterbalanced by rises in online, mobile, ipad and tablet readerships, and as such, they should not be viewed as wholly negative.

In fact, it can be seen that some of those publications showing large print losses are the biggest winners in the digital arena – notable examples in the quality sector are the Guardian, whose 4.9 million online readers now comprise over half of the total readership, and the Financial Times who reported in July a 31% YoY increase in digital subscriptions to more than 300,000 in comparison with a 15.6% YoY decrease in print circulation.

Daily Titles

Daily Titles Mar 11 – Aug 11 Feb 12 – Jul 12 Mar 12 – Aug 12 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Quality
Daily Telegraph 631,113 576,902 577,746 -53,367 -8.5 844 0.1
Financial Times 357,472 305,408 299,627 -57,845 -16.2 -5,781 -1.9
Guardian 255,739 213,853 211,978 -43,761 -17.1 -1,875 -0.9
i 174,801 272,893 275,628 100,827 57.7 2,735 1.0
Herald (Scotland) 49,207 n/a n/a n/a n/a n/a n/a
Independent 180,286 95,380 91,669 -88,617 -49.2 -3,711 -3.9
Scotsman 40,950 36,170 35,949 -5,001 -12.2 -221 -0.6
Times 445,478 397,489 399,097 -46,381 -10.4 1,608 0.4
Mid Market
Daily Express 626,911 576,689 572,392 -54,519 -8.7 -4,297 -0.7
Daily Mail 2,057,671 1,946,434 1,941,445 -116,226 -5.6 -4,989 -0.3
Popular
Daily Mirror 1,170,769 1,085,698 1,083,459 -87,310 -7.5 -2,239 -0.2
Daily Record 309,187 281,045 279,758 -29,429 -9.5 -1,287 -0.5
Daily Star 702,220 612,945 610,279 -91,941 -13.1 -2,666 -0.4
Sun 2,812,375 2,594,552 2,581,900 -230,475 -8.2 -12,652 -0.5
Total Daily 9,814,179 8,995,458 8,960,927 -853,252 -8.7 -34,531 -0.4


London Free Papers

London Free Press Aug 11 Jul 11 Aug 12 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
City A.M 92,745 131,194 128,484 35,739 38.5 -2,710 -2.1
London Evening Standard 700,728 701,280 700,895 167 0.0 -385 -0.1
Metro (London) 763,424 783,981 775,252 11,828 1.5 -8,729 -1.1
Total London Press 1,556,897 1,616,455 1,604,631 47,734 3.1 -11,824 -0.7

Sunday Titles

Sunday Titles Mar 11 – Aug 11 Feb 12 – Jul 12 Mar 12 – Aug 12 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Quality
Independent On Sunday 156,571 123,017 122,929 -33,642 -21.5 -88 -0.1
Observer 290,339 249,464 248,380 -41,959 -14.5 -1,084 -0.4
Scotland on Sunday. 53,005 45,382 44,808 -8,197 -15.5 -574 -1.3
Sunday Herald 31,004 n/a n/a n/a n/a n/a n/a
Sunday Times 1,017,461 928,776 924,823 -92,638 -9.1 -3,953 -0.4
Sunday Telegraph 489,508 453,478 453,870 -35,638 -7.3 392 0.1
Mid Market
Sunday Express 589,131 520,327 510,424 -78,707 -13.4 -9,903 -1.9
Mail On Sunday 2,000,114 1,820,257 1,808,896 -191,218 -9.6 -11,361 -0.6
Sunday Post 312,993 276,195 273,730 -39,263 -12.5 -2,465 -0.9
Popular
Daily Star Sunday. 432,795 494,954 469,440 36,645 8.5 -25,514 -5.2
People 596,864 497,860 458,936 -137,928 -23.1 -38,924 -7.8
Sun (Sunday) n/a 2,308,567 2,244,373 n/a n/a n/a n/a
Sunday Mail 380,268 325,054 316,813 -63,455 -16.7 -8,241 -2.5
Sunday Mirror 1,325,691 1,172,184 1,093,290 -232,401 -17.5 -78,894 -6.7
Total Sunday 7,675,744 9,215,515 8,970,712 1,294,968 16.9 -244,803 -2.7

Decline in UK Daily Newspaper Market

Last weeks ABC circulation figures have shown that the UK daily newspaper market is still in decline, down 7.6% from April 2011. The rate is steadily increasing month by month. In February 2012 the total circulation of the UK daily newspaper market fell by 5.2% from February 2011, the figures were even higher over the 12 month period from March 2011 with a decline in circulation of 7.4%. We will have to wait till next months ABC figures to see whether the negative trend is increasing or whether it is stabilising slightly.

In terms of quality daily titles, the Daily Telegraph was the only title to see a small PoP uplift of just 0.1%. The Independent saw the biggest fall, down 82,000 copies over the last 12 months. This was a YoY drop of 45.4%. The Times had a drop of 12.6% from last April, which was trumped by the Financial Times, who recorded a 17.8% YoY drop, this equates to just over 66,000 copies according to the latest figures. However, it is worth bearing in mind that the drop in circulation of many of the quality daily titles can be attributed to many of their readers choosing to use online or app offerings from the papers. The Times, Financial Times and Telegraph have very strong app offerings which are showing ever increasing download figures on a month by month basis.

One newspaper posted an increase in its circulation over the past year. The i has seen its circulation rise by 68.6% over the past 12 months. This is a YoY increase in circulation of 110,497 where as its stable mate the Independent has seen its circulation fall by 82,107 (45.4%). This is excellent news for the newspaper and shows that there is still growth within the UK Daily Newspaper market for those publishers who are willing to innovate and invest.

ABC-April

Source: Mintel

In terms of the popular daily titles The Sun saw a small rise in PoP of 0.4% where as the Daily Star saw a fall of 0.5%. Over the past year the Sun has seen the biggest loss in circulation of 159,102 copies, yet it remains the biggest selling daily title in the UK with a circulation of 2.6million which dwarfs its nearest rivals by almost 1.5 million copies.

ABC-April

Source: Mintel

The London free press as a whole has seen its circulation remain almost static as total circulation increased slightly (0.1% YoY). Metro (London) performed the strongest with an increase in its circulation of 8,373 over the past 12 months, compared to the decrease in circulation from City A.M (3,231) and the London Evening Standard whose circulation decreased by 3,944.

ABC-April

Source: Mintel

For the first time the ABC figures include a separate Saturday average, this has confirmed a significant uplift of Saturday newspaper editions. The Guardian has seen the biggest difference between its weekday and weekend sales. It has more than doubled its Saturday circulation to 377,000 copies compared to that of the weekday circulation (178,000). The Daily Mail has seen a similar uplift in its Saturday circulation selling 2.7 million copies compared to 1.7million during the week.

The Sunday Newspaper market now includes the new edition of The Sun. The Sun on Sunday sold 3.21 million copies in its first week, however, the figure dropped to 2.7 million in its second week. The ABC release shows that overall the Sunday market is performing strongly and is up 31.6% YoY. The strong YoY increase of the Sunday newspaper market from April 2011 can solely be attributed to the Daily Star Sunday posting a YoY circulation increase of 55.9% (172,988 copies). This cannot, however, be attributed to a slash in cover price as the publications cost has increased slightly over the past year. In April 2011 the cover price stood at 35p in comparison to 50p in 2012.

In terms of the Sunday Newspaper markets top performance, the Sunday Times performed strongest posting a percentage increase of 2.9% PoP despite suffering a huge loss in circulation in April of approximately 63,000 copies. On the other hand, the Sunday Times has seen a strong rise in iPad app downloads with page views for April 2012 totalling 68,982,986. This figure is extremely positive and shows that the digital market is performing stronger than ever.

ABC April

Source: Mintel

In terms of the coming few months, we can assume that the newspaper circulations will plateau or possibly increase slightly during the Jubilee period and the Olympic Games. Readers will hopefully be purchasing newspapers to keep up to date with the most recent news and photos from both Events.

National Newspapers – May 2012 – ABC figures

Title Nov 10 – Apr 11 Oct 11 -Mar 12 Nov 11- Apr 12 YoY actual change % YoY POP actual change % POP
National Newspapers – Quality
Daily
Daily Telegraph 637,233 588,702 584,349 -52,884 -8.3 -4,353 -0.7
Times 451,910 405,602 401,775 –50,135 -11.1 -3,827 -0.9
Financial Times 384,501 328,579 322,331 -62,170 -16.2 -6,248 -1.9
Guardian 266,440 224,611 222,003 -44,437 -16.7 -2,608 -1.2
i N/A 240,680 250,356 N/A N/A 9,676 4.0
Independent 180,411 116,637 111,086 -69,325 -38.4 -5,551 -4.8
Sunday
Independent On Sunday 152,311 127,530 126,013 -26,298 -17.3 -1,517 -1.2
Sunday Telegraph 493,449 460,772 458,135 -35,314 -7.2 -2,637 -0.6
Sunday Times 103,4212 950,066 947,517 -86695 -8.4 -2,549 -0.3
Observer 304,870 260,903 258,422 -46,448 -15.2 -2,481 -0.6
National Newspapers – Mid-market
Daily
Daily Mail 207,6039 198,1883 198,0572 -95,467 -4.6 –1,311 -0.1
Daily Express 629,531 588,375 580,999 -48,532 –7.7 -7376 -1.3
Sunday
Mail On Sunday 193,8348 1,915,412 1,885,690 -52,658 -2.7 –29,722 -1.6
Sunday Express 548,608 602,232 579,349 30,741 -5.6 -22883 -3.8
National Newspapers – Popular
Daily
Sun 2,835,606 2,631,598 2,616,354 -219,252 –7.7 -15,244 -0.6
Daily Mirror 1,166,752 1,172,785 1,096,918 -69,834 -6 -5,379 -0.5
Daily Star 718,670 629,234 621,444 -97226 -13.5 -7,790 -1.2
Daily Record 306,535 285,355 280,008 -26,527 -8.7 -5,347 -1.9
Sunday
Daily Star Sunday 314,069 612,318 580,806 266,737 84.9 -31,512 -5.1
Sun N/A 2,426,894 2,297,441 N/A N/A -129,453 -5.3
Sunday Mirror 1,077,060 1,590,098 1,492,737 415,677 38.6 -97,361 -6.1
People 489,308 706,988 658,135 168,827 34.5 -48,853 -6.9