Tag Archives: Daily Mail

News Corp Reports Revenue Decline

News Corp, the publisher of newspapers including The Times and The Sun, has reported a 2.8% decline in revenues for the quarter ending 30th September 2013 with a decline in advertising being blamed for the decrease.

In the first quarter since News Corp was split into a highly successful entertainment company and a less profitable publishing business earlier this year, the latter’s net income rose from a loss of $83 million last year to a profit of $38 million. However, year-on-year annual sales actually fell from $2.13 billion to $2.07 billion, falling short of the $2.18 billion total predicted by analysts, according to data compiled by Bloomberg.

Source: www.advanced-television.com/

The news division, whose portfolio includes titles in the US, the UK and Australia, saw advertising fall 12 percent and revenues from circulation and subscription decrease by 6 percent with the Australian papers accounting for the largest decline (a 22% drop in sales).

In response to the results, Robert Thompson, News Corp’s chief executive, was keen to highlight that the company is in a period of transition with the brands’ evolution into digital content providers key to its future: “Our first quarter as the new News was the beginning of a journey in the digital development of the company. We […] are transforming our publishing operations longer-term into multi-platform businesses [and] we are even more convinced the company will thrive as the company becomes more digital.”

Paid websites represent a key part of this strategy – it is now three years since The Times and Sunday Times websites went behind a paywall with The Sun following suit earlier this year. While it has been a controversial approach at odds with that of the highly successful Guardian and Daily Mail sites, News UK argue that the indisputable reduction in visitors is compensated for by the quality of the data they have on their subscribers and, therefore, the level of targeting which they can offer advertisers. However, from Four’s point-of-view, this reduced traffic makes it difficult to reach a sufficient number of people on more niche areas of the site relevant to our clients, such as the Property section.

In addition, News UK has identified the iPad and tablet apps as central to a strong digital offering, with increased functionality and a wider range of creative advertising solutions being planned for 2014. With Tesco’s £119 Hudl tablet tipped to be a strong seller this Christmas, we believe that a presence on apps will become increasingly important to many of our clients in the coming months.

National Newspaper Circulation Figures Decline

The Audit Bureau of Circulation, known commonly as ABC, could also be an acronym for the question ‘Are Broadsheets Ceasing’, judging by their latest report on circulation figures from August 2013.

Looking at the daily and free titles, only the i has shown an overall growth in circulation from the same period last year. It has had the third largest percentage of decline from the previous months circulation figure, behind only its mother title the Independent and also the Financial Times.

July 2013 reported there was a spike in the month on month circulation figures for nearly all the daily titles, which is thought to be due to the hype surrounding the birth of the royal baby. Therefore it does not come as a surprise that the latest figures show a month on month decline for most titles, however the continuing year on year decline is something that would be more of a concern for the future of print. The tables below, taken from the August 2013 ABC circulation report, shows the difference in average circulation for both month on month and year on year figures.

National Newspaper ABC Figures – August 2013
Daily Titles Aug-12 Jul-13 Aug-13 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Daily Telegraph 584,089 558,817 557,536 -26,553 -4.5 -1,281 -0.2
Financial Times 280,124 244,768 236,281 -43,843 -15.7 -8,487 -3.5
Guardian 204,271 191,182 189,646 -14,625 -7.2 -1,536 -0.8
i 281,530 305,129 295,179 13,649 4.8 -9,950 -3.3
Independent 81,804 72,271 68,696 -13,108 -16 -3,575 -4.9
Scotsman 36,344 n/a n/a n/a n/a n/a n/a
Times 407,720 400,245 391,643 -16,077 -3.9 -8,602 -2.1
Daily Express 550,502 533,039 530,631 -19,871 -3.6 -2,408 -0.5
Daily Mail 1,914,126 1,781,968 1,802,083 -112,043 -5.9 -20,115 1.1
Daily Mirror 1,088,724 1,040,148 1,045,971 -42,753 -3.9 5,823 0.6
Daily Record 276,270 249,733 252,575 -23,695 -8.6 -2,842 1.1
Daily Star 600,304 544,811 547,955 -52,349 -8.7 -3,144 0.6
Sun 2,502,691 2,281,301 2,258,359 -244,332 -9.8 -22,942 -1
Total Daily 8,808,499 8,203,412 8,176,555 -631,944 -7.2 -26,857 -0.3
London Newspaper ABC Figures – August 2013
London Free Press Aug-12 Jul-13 Aug-13 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
City A.M. 128,484 128,781 127,488 -966 -0.8 -1,293 -0.1
London Evening Standard 700,895 701,917 686,858 -14,037 -2 -15,059 -2.1
Metro (London) 775,252 770,569 756,658 -18,594 -2.4 -13,911 -1.8
Total London Press 1,604,631 1,601,267 1,571,004 -33,627 -2.1 -30,263 -1.9

In slight contrast to the daily and free papers, just over half the Sunday papers had a rise in month on month circulation. Most of these were the popular tabloid papers, such as Scotland’s Sunday Mail for example, which had the largest percentage increase of 3.4% (an additional 9,466 copies).

All the year on year figures for the Sunday papers was negative, with the Daily Star Sunday being 21.2% lower. Even some of the high quality papers had significant year on year declines, with both the Independent on Sunday and the Observer down in excess of 10%. The table below shows all the Sunday papers month on month and year on year average circulation figures.

National Sunday Newspaper ABC Figures – August 2013
Sunday Titles Aug-12 Jul-13 Aug-13 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Independent On Sunday 123,696 114,270 110,157 -13,539 -10.9 -4,113 -3.6
Observer 246,245 220,315 216,839 -29,406 -11.9 -3,476 -1.6
Scotland On Sunday 43,382 n/a n/a n/a n/a n/a n/a
Sunday Times 914,685 844,767 826,462 -88,223 -9.6 -18,305 -2.2
Sunday Telegraph 463,733 436,730 435,323 -28,410 -6.1 -1,407 -0.3
Mail On Sunday 1,811,463 1,658,035 1,675,474 -135,989 -7.5 17,439 1.1
Sunday Express 505,900 475,848 473,286 -32,614 -6.4 -2,562 -0.5
Sunday Post 275,608 242,033 244,637 -30,971 -11.2 2,604 1.1
Daily Star Sunday 439,621 341,733 346,205 -93,416 -21.2 4,472 1.3
Sunday People 457,964 419,115 425,293 -32,671 -7.1 6,178 1.5
Sun (Sunday) 2,133,616 1,927,406 1,916,570 -217,046 -10.2 -10,836 -0.6
Sunday Mail 315,077 281,157 290,623 -24,454 -7.8 9,466 3.4
Sunday Mirror 1,101,206 1,045,341 1,063,293 -37,913 -3.4 17,952 1.7
Total Sunday 8,832,196 8,006,750 8,024,162 -808,034 -9.1 17,412 0.2

In our opinion, one of the main reasons for the decline in print circulation is the broader choice and availability of news content via the internet and also more recently digital versions of the publications and apps created for mobile and tablet devises. Therefore, from an advertiser’s point of view, the continued decline in print circulation is not necessarily negative, it’s just a case of needing to explore all the available avenues in more detail.

Paywalls: The future of the press or a barrier for digital progress

Last month, the global pricing study by Simon-Kucher & Partners showed that 90 per cent of online content would likely be held behind a paywall in the coming years, while 27 per cent of media companies said that they expect a significant shift in profit margin increase over the same three year period.

This outlook is likely to see the end of the ‘free for all’ online culture with two thirds of media companies expecting fees to be introduced for most of the content available online.

It comes as no surprise that after a successful trial for their international users that the Telegraph Media Group are set to launch their metered paywall around content for The Daily Telegraph and The Sunday Telegraph.

Non- subscribers will still be able to access 20 articles a month for free, followed by a £1.99 per month charge. The full

Online content goes behind a paywall

source: ereleases.com

digital pack, which includes tablet editions, costs £9.99 a month.

If they wish to read more then they will be able to choose between two digital subscription pages:

• The Telegraph web pack offers unlimited access to the paper’s online content, plus access to its smartphone apps, for £1.99 per month (or £20 per year).

• The full digital pack, which also includes access to the Telegraph titles on tablet devices plus loyalty club membership, will cost £9.99 a month (or £99 per year).

This metered model is favoured by newspapers across the US – notably at the New York Times – and Canada. It is also employed in Britain by the Financial Times, but the Telegraph becomes the first general newspaper in the UK to introduce it.

By contrast, The Times and Sunday Times site is protected by a full paywall, restricting all access to users unless they pay for a subscription.

Both titles have continued to see a drop in their online readership since the paywall came into force with many blaming their strict subscription policy for this in favour of the metered model.

Not long after, The Sun also announced its plans to introduce a paywall in the second half of 2013.

This will coincide with the launch of its debut Premier League football video highlights being made available on the site from 17 August.

But the question must be asked are The Sun readers an audience who would adapt well to this new change, even with the access to Premier League matches?

Simon Fox, chief executive of Trinity Mirror has said that his publishing group will not place any of its content behind a paywall, choosing instead to expand the reach and quality of his publications.

Lord Rothermere, chairman of DMGT, has said that the MailOnline will also remain free, but the media wing of his business is experimenting with the launch of the Daily Mail Plus. Where by although certain aspects of the site will remain free of charge, users will have to pay for premium content.

The paywall is inevitable for the future of press consumption, as digital media becomes ever more the preferred method of access to the news. We believe NewsInt will watch their competitors success or otherwise with the metered approach and may well review their business model.

ABC National Newspaper Round-Up: January 2013

Newspaper circulation

Source: londondailynews.com

ABC National Newspaper Round-Up: January 2013

The New Year shows a promising start for the national press with period on period circulation increasing by 2.1% for the daily newspaper market and 1.9% for Sunday newspapers.

Quality newspapers have shown inconsistent results. The Financial Times circulation has continued to decline with a 3.8% (11,000 copies) decrease in January, however, whilst circulation declines, readership figures show a YoY increase of 0.6%.

The Independent and The Times also record a decline in circulation, with a 1.6% and 1.4% decrease, respectively, whilst The Guardian has seen a small circulation increase of 0.1% (218 copies).
The Daily Telegraph’s PoP circulation has increased by 1.5% (8,352 copies), whilst YoY circulation has decreased by 6.8% and readership by 13.8%.

i continues to grow in popularity, with a PoP growth of 2,169 copies (0.7%) and an impressive 20.8% YoY growth, making this publication the only quality newspaper to record an increase in circulation from January 2012. Further to this i has also seen YoY readership grown by a staggering 32.2%.

In the mid-market both the Daily Mail (1%) and Daily Express (0.1%) have reported a growth in circulation since December 2012. Whilst PoP circulation has increased, the year on year growth for both publications has declined (Daily Express: 9.7%, Daily Mail 7.4%).

City AM’s results are unique as they show a decline in circulation from December 2012 (0.5%), whilst the YoY growth has increased by 37.7%. This positive result will have been affected by City AM expanding the area in which they circulate in mid last year, increasing the number of stations they distribute at from 105 to 212 and in turn increasing the copies distributed by 30,000.

London Evening Standard report a PoP increase of 4,750 copies (0.7%), whilst the Metro showed a loss of 0.5% (3,860 copies).

Sunday Times and Sunday Telegraph both record a positive PoP growth, with the Sunday Times circulation increasing by 8,130 copies (0.9%) and Sunday Telegraph by 6,944 (1.6%). Like many other national newspapers, even though PoP figures are positive, year on year results show that the Sunday Times’ circulation has decreased by 8.5% and Sunday Telegraph’s by 5.8%.

Whilst period on period figures record that some newsprint circulations are showing growth, this is  down to a slow December. The year on year circulation results are a representation of today’s declining print newspaper market but are mitigated by ever increasing digital platforms – which is maintaining or increasing overall readership.

Combined Print and Digital Readership Available for the First Time

This week saw the NRS PADD release its first ever set of combined Print and Digital Data, allowing publishers to measure audience reach across all or their media channels. In the past media buyers, media owners and other interested parties, had been able to calculate their print and web based readership separately, but had no means of calculating their total unduplicated combined reach.

Overall, the figures indicate that rather than losing readers, publishers are in fact reaching more readers on more platforms than ever before through multiple channels. The decrease of readership in print should not be viewed as a negative as it can only be seen to be increasing their readership through other media, such as; website, mobile phones, iPads and tablets.

The data comprises average monthly data taken over a yearly period between April 2011 and March 2012. It does not include users who access national newspaper titles via Apple iPads or tablets.
The Sun, not surprisingly, was the most read UK national newspaper with an overall readership figure of 17.8 million over the month; print only figure of 14.5 million, web figure of 1.7 million for thesun.co.uk and 1.6 million people read both the print version and website.

Following closely behind, The Daily Mail has a total of 16.4 million readers; 9.6 million print only, 4.7 million online only and a duplicated audience of 2.2 million. The Daily Mail and Mail on Sunday have a combined reach of 18.5 million readers.

Third-placed overall was the Daily Mirror with an overall readership of 11 million readers, split between 9.1 million print readers, 1.9 million online readers and a duplicated readership of 400,000.
The Guardian was next with an overall readership figure of 11.2 million, split between 6.4 million online readers, 4.8 million print readers and a duplicated readership of 2.25 million.

The Guardian just pipped the Telegraph, which had an overall readership figure of 10.5 million, split between 5.3 million online readers, 5.2 million print readers and a duplicated readership of 1.7 million.

The Times, meanwhile, whose website is behind a pay wall, reported a website readership figure of only 295,000, which was dwarfed by rival quality newspaper websites. Overall, The Times brand reported a figure of 5.74 million, made up of 295,000 website readers and 5.52 million newspaper readers. This is a long term business model for News Int. but they must be disappointed with the level of growth of paying subscribers.

Combined Print and Digital Readership Figures

Source: Mediatel

Tabloid and mid-market titles follow the same trends by having a higher print readership and a much smaller online audience, with the exception of The Mail brand which reported a monthly figure of 6.82 million (April 2012), undoubtedly the highest figure amongst mid-market websites.

The Metro, for example, has one of the largest print audiences of 10.7 million (April 2012) but still has a long way to go in order to compete in the online market with a reported readership of 1.6 million (April 2012).

In terms of the qualities, some show the online-only audience making up the majority of a title’s readership. The Guardian has around 2.5 million print only readers, 4.9 million online only readers and 1.5 million people reading both the print version and the website offering.

This title has always lead the way in online offering but the monetising of this offering remains a challenge that other publishing houses also struggle with.

June ABC National Newspaper Round-Up

June 2012 saw the daily newspaper market down -7.8%, with once again only The i posting an increase – an impressive 57.4% year on year growth.

Quality Daily Titles

  • The Times enjoyed the biggest increase of 4,368 copies PoP
  • The Independent suffered the largest drop of 4.2% PoP and a YoY decrease of 49.1% (86,680)
  • i experienced a YoY change of 99,432 (57.4%)

Mid-Market Daily Titles

  • Both the Daily Mail and Daily Express posted PoP rises, of 0.4% and 0.8%

Popular Daily Titles

  • The Daily Mirror saw a marginal rise of 0.1% (786 copies) PoP
  • The Daily Star posted a 14.9% YoY decrease, while the Sun experienced an 8% YoY drop as well as a PoP fall of 1.1%

London Free Titles

  • While City A.M. saw PoP growth of 0.6%, Metro‘s circulation fell by 1% on May’s figure

Quality Sunday Titles

  • The Sunday Telegraph was the only quality Sunday daily to experience PoP growth – of 0.6%
  • The Independent on Sunday and Observer were the biggest YoY losers, dropping 18.9% and 15.6% respectively

Mid-Market Sunday Titles

  • All mid-market Sunday titles saw a PoP increase – the Mail on Sunday 1.2%, Sunday Post 5.5% and Sunday Express a 247 copy increase

Popular Sunday Titles

  • The Daily Star Sunday grew by 54.7% YoY; the Sunday Mirror 0.1%
  • The Sun on Sunday and People saw the greatest PoP dips of 2.3% and 2.6%

Share of Top 10 National Newspapers – Popular Titles for Avg. Net Circulation

Source: MediaTel, ABC June 2012

Share of Top 10 National Newspapers – Quality Titles for Avg. Net Circulation

Source: MediaTel, ABC June 2012

Mail Online Becomes Profitable for the First Time in June 2012

Source: Media WeekThe Mail Online has revealed that it has achieved operational profit for the first time this summer, having posted a year-on-year rise in revenues of nearly 80%, mostly driven by advertising.

The news that the Mail Online, a free site which incorporates content from the Daily Mail and Mail on Sunday, has turned a profit for the first time represents a significant milestone for an industry that has struggled with the transition to digital.

The success of the Mail Online has meant that it has now overtaken the New York Times to become the leading, online, English-language newspaper, according to comScore, with monthly unique visits approaching 92 million at the last ABCs.

The unparalleled growth in visitor numbers experienced by the UK’s most popular newspaper site stands in stark contrast to the fare of Daily Mail & General Trust’s print operations, which suffered a 26% fall in operating profits.

Print losses have somewhat overshadowed Mail Online’s digital performance at the Associated division, with overall revenues showing a 1% decline.

However, the success of the newspaper’s online operations is set to continue growing. Guy Zitter, managing director of Mail Newspapers, told an industry conference in June that the advertising potential of the Mail Online was still “not even touching the sides”. Whilst advertising revenues are predicted to top £30m this year, two thirds of this still comes from the UK, whereas two third of the Mail Online’s audience lies elsewhere.

So we can expect continued growth from the Mail Online, which asserts that there is still plenty of room to grow, despite a shrinking print market.

ABC National Newspaper Round-Up

The daily newspaper market circulation figures have fallen yet again to 1.8% PoP. The market is down 6.9% Year on Year. However, two dailies have reported an increase in sales over the month –the Daily Mail and i.

The Sunday Market saw figures fall – 1.2% PoP. The Independent on Sunday managed to avoid the trend, however, tabloid YoY figures have remained positive and this is probably still due to the closure of the News of the World.

National Newspapers – November 2011 – ABC figures

Title Nov-10 Oct-11 Nov-11 % YoY % POP
National Newspapers – Quality
Daily Telegraph 652,762 603,901 594,644 -8.9% -1.5%
Times 466,311 417,197 413,233 -11.4% -1.0%
Financial Times 400,699 345,077 337,239 -15.8% -2.3%
Guardian 270,582 230,541 226,473 -16.3% -1.8%
Independent 177,636 133,449 127,873 -28.0% -4.2%
i n/a 211,467 221,736 n/a 4.9%
Mid Market
Daily Mail 2,100,885 1,998,363 2,001,643 -4.7% -2.66%
Daily Express 639,690 614,534 603,318 -5.7% 0.2%
National Newspapers – Popular
Sun 2,898,113 2,715,473 2,624,167 -9.5 -3.4%
Daily Mirror 1,177,629 1,118,120 1,103,405 -6.3% -1.3%
Daily Star 756,686 658,690 643,490 -15.0% -2.3%
Daily Record 303,031 293,091 278,498 -8.1% -5.0%
Total 6,455,181 7,784,508 7,693,150 19.2% -1.2%

Sunday Newspaper Market – November 2011 – ABC figures

Title Nov-10 Oct-11 Nov-11 % YoY % POP
Independant on Sunday 150,931 130,942 133,108 -11.8% 1.7%
Observer 315,316 268,355 266,744 -15.4% -0.6%
Sunday Times 1,052,414 967,990 967,615 -8.1% -0.0%
Sunday Telegraph 501,430 471,894 465,389 -7.2% -1.4%
Mid Market
Sunday Express 545,475 679,265 658,331 -20.7% -3.1%
Mail On Sunday 1,985,333 2,000,251 1,975,728 -0.5% 1.2%
Daily Star Sunday 331,564 688,058 665,435 100.7 -3.3%
People 502,656 804,126 800,659 59.3% -0.4%
Sunday Mirror 1,070,062 1,773,627 1,760,141 64.5% -0.8%

Total 6,455,181 7,784,508 7,693,150 19.2% -1.2%

Further Analysis

Quality Daily Titles

  • i was the only Quality to enjoy a PoP boost – up 4.9% (over 10,200 copies)
  • The Independent suffered the biggest percentage declines – down -4.2% PoP and -28.0% YoY
  • The Daily Telegraph remains the top-selling Quality title, despite falling below the 600,000 mark after a -1.5% PoP fall in November

Mid-Market Daily Titles

  • The Daily Mail enjoyed a small 0.2% PoP rise, taking its total circulation above the 2m mark again
  • The Daily Express posted a -1.8% PoP fall to 603,000 copies

Popular Daily Titles

  • All of the red-top titles posted YoY and PoP declines
  • The Sun remains the top-selling daily, despite falling to 2.6m copies  after a -3.4% PoP drop (a loss of more than 91,000 copies)

Quality Sunday Titles

  • The Independent on Sunday enjoyed a 1.7% PoP increase to 133,000 copies
  • The Sunday Times remained fairly static during the month and is still the most-read Sunday Quality with a total circulation of 968,000 copies
  • The Sunday Telegraph recorded the biggest actual loss in the month – down by more than 6,500 copies PoP

Mid-Market Sunday Titles

  • The Sunday Express posted a positive 20.7% YoY increase but was down -3.1% PoP
  • The Mail on Sunday has fallen below 2m copies once again after a -1.2% PoP decline

Popular Sunday Titles

  • All three Sunday tabloids recorded PoP percentage declines, however, all three also enjoyed YoY increases – benefiting from the News of the World closure
  • The Daily Star Sunday posted a massive 100.7% YoY rise to 665,000 copies
  • The People is up 59.3% YoY to 801,000, while the Sunday Mirror is up 64.5% YoY to 1.76m copies (making it the most-read  Sunday red-top)