Tag Archives: Apple

Commercial Radio’s Mid-Life Crisis?

Radio

Source: www.mediaweek.co.uk

Commercial radio recently celebrated its 40th birthday – time for a mid-life crisis?

Launched on Monday 8th October 1973, the first legally authorised commercial radio station was LBC, the London Broadcasting Company. After a slow start, commercial radio swiftly picked up with the launch of a number of local radio stations and eventually, national stations, providing new and exciting opportunities for advertisers to reach their consumers.

Over the last decade, there has been a lot of speculation over the future of radio, and whether it can survive amongst the iPods and Spotifys of the 21st Century. The latest Rajar data shows that while weekly reach doesn’t seem to be suffering, users are listening for fewer hours on average per week across almost all commercial stations. This is obviously not great news for the advertiser, as listeners are now exposed to fewer adverts.

But right on cue, radio appears to be going through a mid-life crisis of sorts, with a number of new music streaming services popping up to join the ranks of Spotify and Napster.

Apple Ads

Source: advertising.apple.com

One of the most hotly anticipated is Apple’s new iTunes Radio, which is set to launch in the UK in early 2014, offering a whole new radio experience to listeners. With more than 200 stations to choose from, listeners will be able to skip tracks, purchase songs and even customise stations around their favourite artists, songs and genres.
iTunes Radio is likely to prove attractive not only to consumers, but also to advertisers, allowing creativity and interactivity in ad formats and, most crucially, providing exceptional targeting tools. With registration and media consumption data, advertisers can use insights about listeners’ lifestyle and purchase habits to target with a precision previously unavailable to radio advertising.

Another way iTunes radio is setting itself apart from traditional radio is the frequency of ad breaks. With audio adverts only once every 15 minutes and a video spot every hour, this is fairly minimal compared to other stations; rival streaming services currently play around 8-12 ads per hour, whilst on traditional stations this number rises to 25.

It is currently unknown how much one of these coveted ad spots will cost, but for its recent US launch, the minimum buy-in was reputedly $1m worth of spots, with Apple forming partnerships with McDonald’s, Nissan, Procter & Gamble and Pepsi, giving them exclusivity within their respective industries until the end of 2013.

With the UK launch set for early 2014, brands don’t have long to wait before they can get onto the iTunes airwaves.

It remains to be seen whether iTunes Radio and other music streaming services are set to revolutionise radio advertising, but with year-on-year figures for online and mobile radio listening up 31% and 34% respectively, our radio consumption is clearly moving with the times. As advertising everywhere becomes increasingly digital, it would be a mistake to ignore the new possibilities offered by radio today.

Apple Ads

Source: advertising.apple.com

iPad Owners Are Young Males Who Use it for Anything but Work

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ComScore revealed in July 2011 that 62.4% of iPad owners are male, with 69.4% under the age of 45.

According to IDC (November 2011) currently, Apple iPad has 68% market share comparing to other tablet devices in the UK. Tablets powered with Android OS have a 27% market share. Blackberry PlayBook has a market share of 5%.

Users prefer tablets because they believe they are more portable, lightweight and convenient. That’s why according to Price Grabber 79% of users preferred to unwrap a tablet than a laptop at Christmas.  (Nov’11)

The following are interesting facts about iPad users:

Where do you use your iPad?

  • 95% in the living room
  • 89% in the bedroom
  • 63% in the kitchen
  • 48% in the garden
  • 35% in the bathroom
  • 26% in the car, train or bus.

What do you use your iPad for?

  • 98% for Internet browsing
  • 94% for email communications
  • 88% for media consumption (Music, Video, etc), of which:
    • Music:
      • 90% listen to iTune music
      • 55% listen to live radio
      • 9% listen to Last.FM
      • 9% listen to Spotify
      • 1% listen to Pandora
  • Video:
    • 87% watch YouTube
    • 74% watch catch-up TV
    • 52% watch iTune videos
    • 38% watch live TV
    • 10% watch Vimeo
    • 79% for gaming
    • 78% for shopping
    • 78% for social networking
    • 69% for news reading (newspaper, magazines and blogs)
    • 63% for book reading
    • 45% for business

Which Internet connected device do you spend most money with?

  • 48% with iPad
  • 19% with desktop computers
  • 16% with laptop computers
  • 11% with mobile phone
  • 4% with Cable/Internet TV
  • 3% don’t spend money on any device

How many Apps have you paid for on iPad?

  • 26% paid for 0-9 Apps
  • 24% paid for 10-19 Apps
  • 33% paid for 20-49 Apps
  • 11% paid for 50-99 Apps
  • 6% paid for 100 or more Apps

Survey conducted by Imano in May 2011.

Apple Cuts Subscription Fee’s

Apple has changed its in-app subscription policy, removing the 30% commission that it charges publishers who sell subscriptions within iPhone and iPad apps.

The change has come about following a move by the Financial Times, who have launched an application outside of the Apple app store. Apple have taken this move to avoid further publishers following suit, however, publishers will continue to argue that Apple still isn’t giving them enough freedom to sell subscriptions inside their own apps. Publishers can now charge cheaper subscription fees, as long as their app doesn’t have a buy button that directs users away from Apple’s marketplace.