Rise in Radio Listeners

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Source: MediaTel

Source: MediaTel

RAJAR recently released their Q1 2012 results. On average, 90% (46.7 million) of the UK adult population tuned into radio each week, 45% of whom tuned in via a digital platform. These figures are marginally lower than Q1 2011, which saw a record high of 47.3 million, a 1.2% difference. The transition of traditional to digital radio continues to increase, with the weekly reach via a digital platform increasing by 5% year on year.

Commercial Radio saw a 1.2% rise in reach to over 33 million listeners, whilst the BBC saw fewer people tune in, however, BBC listening hours increased.

In London, Capital London proved the most successful breakfast chart show, followed by Bauer’s Magic and Kiss. Capital London remains London’s number one station, having recorded its highest reach figures since 2004.

Kiss’ Andy Roberts recently remarked “We’ve seen another good period of growth for Kiss across both the UK and in London – it really is down to understanding the audience and creating engaging content. We’ve worked hard to engage audiences across multiple Kiss touch-points such as social media and really give them content they can push or pull to take away and share.”

Radio is one of the oldest media in the world, and yet, remains contemporary and ‘moves with the times’. Today’s radio stations are constantly reminding advertisers and consumers that they present a 360 brand offering; with web pages, apps and events.

Results show the overall growth of Commercial Radio as well as the increase in popularity of smaller local stations, and therefore providing more advertising opportunities. With market revenue forecast to grow by 4.1%, the future of Commercial Radio is looking extremely positive in relation to its regional press competitors.

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