Newspaper May ABC’s: FT circulation slumps

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The Financial Times reported a global circulation of 362,685 in May 2011, a fall of 2.52% on the previous month, making it the largest decline in the daily quality market. Year on year, the title was down 9.3%. The Times experienced the highest yoy decline of 13.3%.

The FT has defended its drop in print circulation by highlighting how digital figures are on the rise. They believe consumer tastes are changing and while print is declining, demands for quality journalism remains high; being consumed through alternative platforms.

Amongst the remaining national press, the ‘i’ appears to be defying the odds that there is no interest in new entrants into a congested newspaper market and has an increased circulation of nearly 6,000 on the previous month, bringing its total circulation to 167,067 in May.

The free market in London continues a pace with Metro and The Standard posting increases yoy and pop.

National Newspapers – May 2011 – ABC figures

Title May-10 Apr-11 May-11 YoY actual change % YoY POP actual change % POP
National Newspapers – Quality
Daily
Daily Telegraph 698,456 639,578 635,967 -62,489 -8.9 -3,611 -0.6
Times 515,379 449,809 446,684 -68,695 -13.3 -3,125 -0.7
Financial Times 399,862 372,076 362,685 -37,177 -9.3 -9,391 -2.5
Guardian 300,472 263,907 262,937 -37,535 -12.5 -970 -0.4
i N/A 161,151 167,067 N/A N/A 5,916 3.7
Independent 194,501 180,743 179,371 -15,130 -7.8 -1,372 -0.8
Sunday
Sunday Times 1,117,749 1,018,215 1,049,599 -68,150 -6.1 31,384 3.1
Sunday Telegraph 512,819 509,557 480,438 -32,381 -6.3 -29,119 -5.7
Independent On Sunday 164,188 154,227 151,212 -12,976 -7.9 -3,015 -2.0
Observer 340,247 302,975 293,053 -47,194 -13.9 -9,922 -3.3
National Newspapers – Mid-market
Daily
Daily Mail 2,090,469 2,100,300 2,056,881 -33,588 -1.6 -43,419 -2.1
Daily Express 663,627 635,576 631,588 -32,039 -4.8 -3,988 -0.6
Sunday
Mail On Sunday 1,918,512 1,944,724 1,918,751 239 0.0 -25,973 -1.3
Sunday Express 568,247 601,666 563,397 -4,850 -0.9 -38,269 -6.4
National Newspapers – Popular
Daily
Sun 2,936,099 2,783,110 2,846,905 -89,194 -3.0 63,795 2.3
Daily Mirror 1,238,145 1,172,785 1,168,664 -69,481 -5.6 -4,121 -0.4
Daily Star 822,934 692,157 702,044 -120,890 -14.7 9,887 1.4
Daily Record 328,618 312,566 311,540 -17,078 -5.2 -1,026 -0.3
Sunday
News Of The World 2,858,727 2,606,397 2,657,232 -201,495 -7.0 50,835 2.0
Sunday Mirror 1,148,107 1,097,434 1,086,961 -61,146 -5.3 -10,473 -1.0
Daily Star Sunday 357,130 309,237 305,984 -51,146 -14.3 -3,253 -1.1
Free Titles
London Evening Standard 607,130 699,422 706,499 99,369 14 7,077 1.0
Metro 1,336,019 1,371,048 1,383,048 47,886 3 12,857 1.0
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