ABC National Newspaper Round-Up: January 2013

Email this page

Newspaper circulation

Source: londondailynews.com

ABC National Newspaper Round-Up: January 2013

The New Year shows a promising start for the national press with period on period circulation increasing by 2.1% for the daily newspaper market and 1.9% for Sunday newspapers.

Quality newspapers have shown inconsistent results. The Financial Times circulation has continued to decline with a 3.8% (11,000 copies) decrease in January, however, whilst circulation declines, readership figures show a YoY increase of 0.6%.

The Independent and The Times also record a decline in circulation, with a 1.6% and 1.4% decrease, respectively, whilst The Guardian has seen a small circulation increase of 0.1% (218 copies).
The Daily Telegraph’s PoP circulation has increased by 1.5% (8,352 copies), whilst YoY circulation has decreased by 6.8% and readership by 13.8%.

i continues to grow in popularity, with a PoP growth of 2,169 copies (0.7%) and an impressive 20.8% YoY growth, making this publication the only quality newspaper to record an increase in circulation from January 2012. Further to this i has also seen YoY readership grown by a staggering 32.2%.

In the mid-market both the Daily Mail (1%) and Daily Express (0.1%) have reported a growth in circulation since December 2012. Whilst PoP circulation has increased, the year on year growth for both publications has declined (Daily Express: 9.7%, Daily Mail 7.4%).

City AM’s results are unique as they show a decline in circulation from December 2012 (0.5%), whilst the YoY growth has increased by 37.7%. This positive result will have been affected by City AM expanding the area in which they circulate in mid last year, increasing the number of stations they distribute at from 105 to 212 and in turn increasing the copies distributed by 30,000.

London Evening Standard report a PoP increase of 4,750 copies (0.7%), whilst the Metro showed a loss of 0.5% (3,860 copies).

Sunday Times and Sunday Telegraph both record a positive PoP growth, with the Sunday Times circulation increasing by 8,130 copies (0.9%) and Sunday Telegraph by 6,944 (1.6%). Like many other national newspapers, even though PoP figures are positive, year on year results show that the Sunday Times’ circulation has decreased by 8.5% and Sunday Telegraph’s by 5.8%.

Whilst period on period figures record that some newsprint circulations are showing growth, this is  down to a slow December. The year on year circulation results are a representation of today’s declining print newspaper market but are mitigated by ever increasing digital platforms – which is maintaining or increasing overall readership.

Pages:

Leave a Comment