QR Codes Increasing in Popularity

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~  20% of 18-24 year olds use QR codes ~ 39% of the population think they know how to use one  ~ 37% think they could be useful ~

QR codes are now being used by a significant number of UK consumers as they appear in growing numbers in advertising, media content and on packaging.

Almost 40% of consumers are now familiar with the interactive barcodes and across all age groups 12% of consumers have successfully scanned a QR code with their mobile phone camera and accessed the information it contained. However, this figure increases to 20% amongst 18-24 year olds and 15% for 25-34 year olds.

The majority of consumers are open-minded about using QR codes, or believe they could be beneficial; 37% of consumers think they could be useful, while 35% are not yet sure.

On average, men are more likely to have used a QR code (15%) than women (12%) and of people who have used them, most have done so with codes on advertising and on products.

Although QR codes are achieving relatively high usage rates amongst 18-24 year olds, overall 43% of consumers say they have never seen one and just 1% of those aged 55-64 had used one successfully.

(Source of statistics: www.kineticww.com)

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