The New Google Blogger

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Google has reinvented itself once again and this time with blogging. Those clever people at Google have redesigned their blogging system with a new design and editing system in its first major update to the blogging platform in years.

The new system resembles the current blog but is simplified. There will also be a useful “Overview” section so that you can check out comments and monitor recent traffic.

Blogger Product Manager Chang Kim explains the difference that the new Google system can make to your blogging experience: “We’ve rewritten the entire editing and management experience from scratch so it’s faster and more efficient for you — and easier for us to update and improve over time.” The new Google Blogger aims to bring people back and see blogger in a fresh and innovative light.

It was recently reported in Mashable that Blogger could be easily surpassed by other more current and relevant blogs such as WordPress, Tumblr and Twitter.

“We’re working hard to fundamentally revamp and improve the Blogger experience from the ground up, and we hope you enjoy the first in a series of major updates that are on their way in the coming months,” Kim says.

It will be interesting to see the progression of Blogger in comparison to the currently popular versions. Will Google be able to compete with the new elite or (as Mashable suggests) fail to catch up with its bigger brothers?

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