National Press September ABC Results

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The latest ABC figures have been released for national press.

The daily national newspaper market saw circulation figures drop once again in September. Overall the market is down -7.1% Year on Year. Only one title in the daily market posted an increase – the FT was up 3.8% on August.

The Sunday market saw circulation figures fall -17.2% Year on Year. Following the closure of News International’s News of the World following the phone-hacking scandal, the Daily Star Sunday appears to have soaked up readers with a year on year increase of 89.34%. The Sunday Mirror has also benefited from the closure of NOTW, with a year on year circulation increase of over 715,000.

National Newspapers – September 2011 – ABC figures

Title Jul-11 Aug-11 Sep-11 % YoY % POP
National Newspapers – Quality
Daily
Daily Telegraph 634,113 632,070 607,186 -7.92% -3.94%
Times 441,205 449,938 429,554 -11.77% -4.53%
Financial Times 336,590 331,883 344,583 -11.70% 3.83%
Guardian 248,775 241,287 232,566 -16.38% -3.61%
Independent 182,881 180,470 176,983 -3.17% -1.93%
Sunday
Sunday Times 993,768 1,011,385 984,223 -9.86% -2.69%
Sunday Telegraph 501,379 499,612 481,648 -5.16% -3.60%
Independent On Sunday 167,247 164,518 154,328 0.55% -6.19%
Observer 288,842 274,304 273,015 -16.12% -0.47%
National Newspapers – Mid-market
Daily
Daily Mail 2,050,132 2,063,738 2,008,817 -6.32% -2.66%
Daily Express 625,952 629,764 617,640 -6.37% -1.93%
Sunday
Mail On Sunday 2,255,399 2,098,244 1,979,701 0.49% -5.65%
Sunday Express 648,806 677,779 680,119 21.39% 0.35%
National Newspapers – Popular
Daily
Sun 2,821,618 2,795,601 2,725,323 -8.37% -2.51%
Daily Mirror 1,185,729 1,174,924 1,143,778 -5.73% -2.65%
Daily Star 706,757 703,218 681,268 -21.18% -3.12%
Daily Record 305,226 307,794 298,010 -8.01% -3.18%
Sunday
Sunday Mirror 1,786,454 1,900,460 1,845,683 63.91% -2.88%
Daily Star Sunday 703,631 744,981 703,319 89.34% -5.59%
Free Titles
London Evening Standard 704,907 700,728 702,784 0.3% 13.91%
Metro 1,373,472 1,353,322 1,380,242 2.0% 2.48%

Further Analysis

Quality Daily Titles

  • All of the titles posted YoY and PoP declines, with the exception of the Financial Times, which enjoyed a 3.8% PoP rise
  • i continues to sit above The Independent with a circulation of 184,402 (compared to the Independents 176,983)
  • The Daily Telegraph saw the biggest actual loss in September (down by almost 25,000 copies on August), but remains the top-selling quality title
  • The Guardian posted the highest percentage decrease over the year – down -16.4% (45,563 copies)
  • The Times also recorded a significant loss YoY – down 57,314 copies

Mid-Market Daily Titles

  • The Daily Mail posted a -6.3% YoY and -2.7% PoP drop but its total remains just above the two-million copies mark
  • The Daily Express saw its circulation fall -6.4% YoY and -1.9% PoP to 618,000 copies

Popular Daily Titles

  • The Daily Star posted the biggest percentage fall YoY – down -21.2%
  • However, The Sun suffered the largest actual loss – down by more than 70,000 copies PoP and almost 250,000 copies YoY
  • The Sun remains the top-selling daily title with a total circulation of more than 2.7 million copies

Sunday Newspaper Market

  • The start of autumn saw circulation figures fall over the month, though the Sunday tabloid and mid-market titles are still enjoying the aftermath of the News of the World closing.

Quality Sunday Titles

  • The Observer suffered the biggest percentage drop, down -16.1% YoY
  • Meanwhile, The Sunday Times saw its circulation fall by almost 108,000 copies YoY, taking its total below the one million copies mark once again

Mid-Market Sunday Titles

  • The Sunday Express is the only title to post a YoY and PoP increase – up 21.4% and 0.3% respectively
  • The Mail on Sunday‘s total dropped -5.6% during the month but is still up 0.5% on this time last year

Popular Sunday Titles

  • All three Sunday red-tops enjoyed YoY increases
  • The Sunday Mirror is the top-selling tabloid with a total of 1.8 million copies – up by over 715,000 copies year on year
  • The Daily Star Sunday recorded a 89.3% YoY rise, an increase of 331,862 copies; while the People posted a 57.6% YoY increase
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