Mail Online Becomes Profitable for the First Time in June 2012

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Source: Media WeekThe Mail Online has revealed that it has achieved operational profit for the first time this summer, having posted a year-on-year rise in revenues of nearly 80%, mostly driven by advertising.

The news that the Mail Online, a free site which incorporates content from the Daily Mail and Mail on Sunday, has turned a profit for the first time represents a significant milestone for an industry that has struggled with the transition to digital.

The success of the Mail Online has meant that it has now overtaken the New York Times to become the leading, online, English-language newspaper, according to comScore, with monthly unique visits approaching 92 million at the last ABCs.

The unparalleled growth in visitor numbers experienced by the UK’s most popular newspaper site stands in stark contrast to the fare of Daily Mail & General Trust’s print operations, which suffered a 26% fall in operating profits.

Print losses have somewhat overshadowed Mail Online’s digital performance at the Associated division, with overall revenues showing a 1% decline.

However, the success of the newspaper’s online operations is set to continue growing. Guy Zitter, managing director of Mail Newspapers, told an industry conference in June that the advertising potential of the Mail Online was still “not even touching the sides”. Whilst advertising revenues are predicted to top £30m this year, two thirds of this still comes from the UK, whereas two third of the Mail Online’s audience lies elsewhere.

So we can expect continued growth from the Mail Online, which asserts that there is still plenty of room to grow, despite a shrinking print market.

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