June ABC National Newspaper Round-Up

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June 2012 saw the daily newspaper market down -7.8%, with once again only The i posting an increase – an impressive 57.4% year on year growth.

Quality Daily Titles

  • The Times enjoyed the biggest increase of 4,368 copies PoP
  • The Independent suffered the largest drop of 4.2% PoP and a YoY decrease of 49.1% (86,680)
  • i experienced a YoY change of 99,432 (57.4%)

Mid-Market Daily Titles

  • Both the Daily Mail and Daily Express posted PoP rises, of 0.4% and 0.8%

Popular Daily Titles

  • The Daily Mirror saw a marginal rise of 0.1% (786 copies) PoP
  • The Daily Star posted a 14.9% YoY decrease, while the Sun experienced an 8% YoY drop as well as a PoP fall of 1.1%

London Free Titles

  • While City A.M. saw PoP growth of 0.6%, Metro‘s circulation fell by 1% on May’s figure

Quality Sunday Titles

  • The Sunday Telegraph was the only quality Sunday daily to experience PoP growth – of 0.6%
  • The Independent on Sunday and Observer were the biggest YoY losers, dropping 18.9% and 15.6% respectively

Mid-Market Sunday Titles

  • All mid-market Sunday titles saw a PoP increase – the Mail on Sunday 1.2%, Sunday Post 5.5% and Sunday Express a 247 copy increase

Popular Sunday Titles

  • The Daily Star Sunday grew by 54.7% YoY; the Sunday Mirror 0.1%
  • The Sun on Sunday and People saw the greatest PoP dips of 2.3% and 2.6%

Share of Top 10 National Newspapers – Popular Titles for Avg. Net Circulation

Source: MediaTel, ABC June 2012

Share of Top 10 National Newspapers – Quality Titles for Avg. Net Circulation

Source: MediaTel, ABC June 2012


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