ABC National Newspaper Round-Up

Email this page

The daily newspaper market circulation figures have fallen yet again to 1.8% PoP. The market is down 6.9% Year on Year. However, two dailies have reported an increase in sales over the month –the Daily Mail and i.

The Sunday Market saw figures fall – 1.2% PoP. The Independent on Sunday managed to avoid the trend, however, tabloid YoY figures have remained positive and this is probably still due to the closure of the News of the World.

National Newspapers – November 2011 – ABC figures

Title Nov-10 Oct-11 Nov-11 % YoY % POP
National Newspapers – Quality
Daily Telegraph 652,762 603,901 594,644 -8.9% -1.5%
Times 466,311 417,197 413,233 -11.4% -1.0%
Financial Times 400,699 345,077 337,239 -15.8% -2.3%
Guardian 270,582 230,541 226,473 -16.3% -1.8%
Independent 177,636 133,449 127,873 -28.0% -4.2%
i n/a 211,467 221,736 n/a 4.9%
Mid Market
Daily Mail 2,100,885 1,998,363 2,001,643 -4.7% -2.66%
Daily Express 639,690 614,534 603,318 -5.7% 0.2%
National Newspapers – Popular
Sun 2,898,113 2,715,473 2,624,167 -9.5 -3.4%
Daily Mirror 1,177,629 1,118,120 1,103,405 -6.3% -1.3%
Daily Star 756,686 658,690 643,490 -15.0% -2.3%
Daily Record 303,031 293,091 278,498 -8.1% -5.0%
Total 6,455,181 7,784,508 7,693,150 19.2% -1.2%

Sunday Newspaper Market – November 2011 – ABC figures

Title Nov-10 Oct-11 Nov-11 % YoY % POP
Quality
Independant on Sunday 150,931 130,942 133,108 -11.8% 1.7%
Observer 315,316 268,355 266,744 -15.4% -0.6%
Sunday Times 1,052,414 967,990 967,615 -8.1% -0.0%
Sunday Telegraph 501,430 471,894 465,389 -7.2% -1.4%
Mid Market
Sunday Express 545,475 679,265 658,331 -20.7% -3.1%
Mail On Sunday 1,985,333 2,000,251 1,975,728 -0.5% 1.2%
Popular
Daily Star Sunday 331,564 688,058 665,435 100.7 -3.3%
People 502,656 804,126 800,659 59.3% -0.4%
Sunday Mirror 1,070,062 1,773,627 1,760,141 64.5% -0.8%

Total 6,455,181 7,784,508 7,693,150 19.2% -1.2%

Further Analysis

Quality Daily Titles

  • i was the only Quality to enjoy a PoP boost – up 4.9% (over 10,200 copies)
  • The Independent suffered the biggest percentage declines – down -4.2% PoP and -28.0% YoY
  • The Daily Telegraph remains the top-selling Quality title, despite falling below the 600,000 mark after a -1.5% PoP fall in November

Mid-Market Daily Titles

  • The Daily Mail enjoyed a small 0.2% PoP rise, taking its total circulation above the 2m mark again
  • The Daily Express posted a -1.8% PoP fall to 603,000 copies

Popular Daily Titles

  • All of the red-top titles posted YoY and PoP declines
  • The Sun remains the top-selling daily, despite falling to 2.6m copies  after a -3.4% PoP drop (a loss of more than 91,000 copies)

Quality Sunday Titles

  • The Independent on Sunday enjoyed a 1.7% PoP increase to 133,000 copies
  • The Sunday Times remained fairly static during the month and is still the most-read Sunday Quality with a total circulation of 968,000 copies
  • The Sunday Telegraph recorded the biggest actual loss in the month – down by more than 6,500 copies PoP

Mid-Market Sunday Titles

  • The Sunday Express posted a positive 20.7% YoY increase but was down -3.1% PoP
  • The Mail on Sunday has fallen below 2m copies once again after a -1.2% PoP decline

Popular Sunday Titles

  • All three Sunday tabloids recorded PoP percentage declines, however, all three also enjoyed YoY increases – benefiting from the News of the World closure
  • The Daily Star Sunday posted a massive 100.7% YoY rise to 665,000 copies
  • The People is up 59.3% YoY to 801,000, while the Sunday Mirror is up 64.5% YoY to 1.76m copies (making it the most-read  Sunday red-top)
Pages:

Leave a Comment