Facebook Set for Gowalla Acquisition

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It has been confirmed that Gowalla (a location sharing application), a key competitor of the FourSquare has been bought by Facebook for an undisclosed figure.

The co-founder Gowalla, Josh Williams, says:

“It’s been the highlight of our lives as we’ve built it with your help over the past two years. As we move forward, we hope some of the inspiration behind Gowalla – a fun and beautiful way to share your journey on the go – will live on at Facebook.”

The deal is Facebook’s most significant in 2011 and comes in light of new competition from other social networks such as Google+. Although Facebook now boasts 800 million users, their new noisy neighbour which launched in June this year, has already acquired over 40 million users, posing a real threat to the dominance of the world’s largest social media platform.

With unique features such as ‘Hangouts’ (an application that multiple users can video call and interact with each at any one time), Google+ is seemingly targeting Facebook’s crown as market leader.

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