iPad Owners Are Young Males Who Use it for Anything but Work

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ComScore revealed in July 2011 that 62.4% of iPad owners are male, with 69.4% under the age of 45.

According to IDC (November 2011) currently, Apple iPad has 68% market share comparing to other tablet devices in the UK. Tablets powered with Android OS have a 27% market share. Blackberry PlayBook has a market share of 5%.

Users prefer tablets because they believe they are more portable, lightweight and convenient. That’s why according to Price Grabber 79% of users preferred to unwrap a tablet than a laptop at Christmas.  (Nov’11)

The following are interesting facts about iPad users:

Where do you use your iPad?

  • 95% in the living room
  • 89% in the bedroom
  • 63% in the kitchen
  • 48% in the garden
  • 35% in the bathroom
  • 26% in the car, train or bus.

What do you use your iPad for?

  • 98% for Internet browsing
  • 94% for email communications
  • 88% for media consumption (Music, Video, etc), of which:
    • Music:
      • 90% listen to iTune music
      • 55% listen to live radio
      • 9% listen to Last.FM
      • 9% listen to Spotify
      • 1% listen to Pandora
  • Video:
    • 87% watch YouTube
    • 74% watch catch-up TV
    • 52% watch iTune videos
    • 38% watch live TV
    • 10% watch Vimeo
    • 79% for gaming
    • 78% for shopping
    • 78% for social networking
    • 69% for news reading (newspaper, magazines and blogs)
    • 63% for book reading
    • 45% for business

Which Internet connected device do you spend most money with?

  • 48% with iPad
  • 19% with desktop computers
  • 16% with laptop computers
  • 11% with mobile phone
  • 4% with Cable/Internet TV
  • 3% don’t spend money on any device

How many Apps have you paid for on iPad?

  • 26% paid for 0-9 Apps
  • 24% paid for 10-19 Apps
  • 33% paid for 20-49 Apps
  • 11% paid for 50-99 Apps
  • 6% paid for 100 or more Apps

Survey conducted by Imano in May 2011.

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