The Success of Google+

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This month Vic Gundotra, the Senior Vice President of Engineering at Google has announced that Google+ has surpassed 400 million members. Gunodtra also mentioned that the network has 100 millions active users.

Gundotra wrote “This week we also hit an important milestone–over 400,000,000 people have upgraded to Google+. It was only a year ago that we opened public sign-up, and we couldn’t have imagined that so many people would join in just 12 months,”

Facebook was said to have 955 million active users in July. This may seem like an advantage but we must take into consideration that it has taken Facebook a number of years to reach its current figure. Furthermore, it has recently been revealed by Facebook and the Securities and Exchange Commission (SEC) that more than 83 million Facebook accounts are fake accounts.

Therefore, the integration of Google+ and Google Places has enabled Google to further publicise its social network. When users search for a location they are now required to register to Google+ to be able to view more information. The relationship between Google Places and Google +has made it more logical to access business profiles on Google+ than any other social network.

For example a recent case study has shown how Internet grocery retailer Ocado has benefited greatly from the business opportunities on Google+. Google Hangouts has enabled Ocado to engage with customers. Hangouts have increased the Ocado YouTube channel views from 50k to 230k. Social extensions has enabled customer to +1 favourite product which has made Ocado consider these products when advertising thus resulting in much more successful campaigns. By adopting social extensions, Ocado ads became instantly more compelling, and click-through rates increased by 30%.

Additionally, Google’s recent purchase of the imaging platform Nik Software will aim to compete with the success of Instagram and Facebook.

It seems that Google is beginning to cover all bases to ensure its success as a social network and dominant search engine. Will Facebook become a thing of the past and sink into the MySpace abyss? Or will Google’s success take the same amount of time that it has taken Facebook? Time will only tell.

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