Google Panda Update 3.92

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Google have announced that there is to be yet another Panda refresh rolling out. Google posted there announcement about Panda 3.92 to Twitter: “Panda refresh is rolling out—expect some flux over the next few days. Fewer than 0.7% of queries noticeably affected”.

If you are unaware of Google Panda and its background, the updates are aimed at targeting low quality websites so that only high quality websites are categorised high on search engines. Each Panda refresh offers a new set of requirements or rules that website owners must adhere to, in order for their website to perform well on search engines.

Panda made its debut in February 2011 and since then many website have seen a change in their websites and traffic to the website. Common offenders include: duplicate content, static content (pages not regularly updated).

For businesses these requirements can have dramatic effects on your online conversions. Therefore, it is essential to take note of each update and understand the important changes that need to be implemented on your website.

The next announcement is coming so watch this space!

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