New Digital Showcase at Bluewater

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An impressive digital showcase has recently launched at Bluewater shopping centre, bringing a new generation of digital advertising to the forefront of media.

Digital Advertising Bluewater

Source: thedrum.com

This new digital out of home platform features a 165 inch digital screen, capable of producing cinema quality ultra HD images. Further to this high tech screen, the new digital site offers a full screen surround wrap and the latest sound technology, in a bid to capture shoppers attention in every way.

Matt Gordon, the co-founder of Limited Space, who have signed a five year contract with Bluewater says that “the Bluewater Showcase screen is an innovative and cutting edge example of digital working alongside retail product allowing brands to further their communication with customers.”

If the sheer size of the screen was not enough, the new showcase site takes customer engagement to a new level as the site is fully interactive, offering customers the opportunity to use their smartphones to interact and respond to the creative. Luxury watch brand Citizen is the first to take advantage of Bluewater Showcase. Mark Robinson of Citizen comments “This unique new display and advertising platform provides Citizen with a true showcase to engage Bluewater shoppers… We were especially struck by the cinema screen quality and scale of the display Limited Space has created and its multipurpose nature. It’s the perfect window to display the Citizen brand in a top location for shopper footfall.”

This new showcase costs £10,500 (rate card) for two weeks, including production.

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