Apple Cuts Subscription Fee’s

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Apple has changed its in-app subscription policy, removing the 30% commission that it charges publishers who sell subscriptions within iPhone and iPad apps.

The change has come about following a move by the Financial Times, who have launched an application outside of the Apple app store. Apple have taken this move to avoid further publishers following suit, however, publishers will continue to argue that Apple still isn’t giving them enough freedom to sell subscriptions inside their own apps. Publishers can now charge cheaper subscription fees, as long as their app doesn’t have a buy button that directs users away from Apple’s marketplace.


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