Monthly Archives: February 2013

Four Communications informative quiz on the UK Online Activity presence

social media and UK online activity

Source: fireflimedia.com

Here at Four Marketing and Media, we have put together a quiz to test our knowledge on the 21st Century. The answers have been gathered from a report produced by Ipsos Media UK, using a quota sample of 971 adults. Give it a go and see how up to date you are with modern day technology!

  1. What percentages of UK adults are accessing the internet via a mobile phone?
    1. 44%
    2. 80%
    3. 72%
  2. Can you guess what percentage of UK adults access the internet?
    1. 35%
    2. 65%
    3. 82%
  3. The percentage of these UK adults who use a social network site is….
    1. 56%
    2. 47%
    3. 80%
  4. Can you guess the percentage of how many of these online adults are accessing the most popular social network site, which is Facebook in the last 3 months?
    1. 60%
    2. 36%
    3. 75%
  5. What percentage of online adults have used Google+ in the last 3 months?
    1. 29%
    2. 66%
    3. 16%
  6. The percentage of online adults who have used Twitter in the last 3 months?
    1. 50%
    2. 19%
    3. 17%
  7. How much of the UK population has joined the 21st Century by buying a smart phone?
    1. 59%
    2. 50%
    3. 72%
  8. Can you guess the age bracket at which iPhone ownership is the highest in the UK?
    1. 20-45
    2. 15-34
    3. 15-45
  9. Can you guess which is the most common reason for surfing the internet in the UK is?
    1. Sending and receiving emails
    2. Accessing social network sites
    3. Online shopping
  10. What is the percentage of UK adults owning a tablet? (iPad, kindle, tablet of any kind, Microsoft)
    1. 18%
    2. 33%
    3. 49%

The answers are below:

  1. 44% of UK adults using the internet are now accessing via a mobile
  2. 82% of UK adults are accessing the internet
  3. 47% of UK adults access social network sites
  4. 60% of online adults have used Facebook in the last 3 months
  5. 16% of online adults have used Google+  in the last 3 months
  6. 17% of online adults have used Twitter in the last 3 months
  7. Smartphone ownership has risen to 50% of the UK population
  8. iPhone ownership is highest amongst those aged 15-34 at 33% in the UK
  9. Sending and receiving emails is the most common reason for using the internet in the UK
  10. 18% is the amount of adults who own a tablet in the UK

ABC National Newspaper Round-Up: January 2013

Newspaper circulation

Source: londondailynews.com

ABC National Newspaper Round-Up: January 2013

The New Year shows a promising start for the national press with period on period circulation increasing by 2.1% for the daily newspaper market and 1.9% for Sunday newspapers.

Quality newspapers have shown inconsistent results. The Financial Times circulation has continued to decline with a 3.8% (11,000 copies) decrease in January, however, whilst circulation declines, readership figures show a YoY increase of 0.6%.

The Independent and The Times also record a decline in circulation, with a 1.6% and 1.4% decrease, respectively, whilst The Guardian has seen a small circulation increase of 0.1% (218 copies).
The Daily Telegraph’s PoP circulation has increased by 1.5% (8,352 copies), whilst YoY circulation has decreased by 6.8% and readership by 13.8%.

i continues to grow in popularity, with a PoP growth of 2,169 copies (0.7%) and an impressive 20.8% YoY growth, making this publication the only quality newspaper to record an increase in circulation from January 2012. Further to this i has also seen YoY readership grown by a staggering 32.2%.

In the mid-market both the Daily Mail (1%) and Daily Express (0.1%) have reported a growth in circulation since December 2012. Whilst PoP circulation has increased, the year on year growth for both publications has declined (Daily Express: 9.7%, Daily Mail 7.4%).

City AM’s results are unique as they show a decline in circulation from December 2012 (0.5%), whilst the YoY growth has increased by 37.7%. This positive result will have been affected by City AM expanding the area in which they circulate in mid last year, increasing the number of stations they distribute at from 105 to 212 and in turn increasing the copies distributed by 30,000.

London Evening Standard report a PoP increase of 4,750 copies (0.7%), whilst the Metro showed a loss of 0.5% (3,860 copies).

Sunday Times and Sunday Telegraph both record a positive PoP growth, with the Sunday Times circulation increasing by 8,130 copies (0.9%) and Sunday Telegraph by 6,944 (1.6%). Like many other national newspapers, even though PoP figures are positive, year on year results show that the Sunday Times’ circulation has decreased by 8.5% and Sunday Telegraph’s by 5.8%.

Whilst period on period figures record that some newsprint circulations are showing growth, this is  down to a slow December. The year on year circulation results are a representation of today’s declining print newspaper market but are mitigated by ever increasing digital platforms – which is maintaining or increasing overall readership.

Jul-Dec 2012 ABC Consumer Circulation

February saw the release of the ABC circulation figures for the consumer magazine market for the final six months of 2012 (July-December) showing how the sector has faired in YoY comparisons.

Free Publication on the rise

Source: abc.org.uk

Women’s Consumer

Women’s consumer magazines once again top the pile for the highest overall circulations with the women’s lifestyle sector still selling some 6.86ml copies during the 6 month period but down 3.8% YoY.

The Women’s weekly magazine market has experienced some drastic drops in its circulation, with even the top performing titles seeing their YoY figures drop by between 5 and 21%.  Although this sounds gloomy for the industry, women’s weekly magazines still account for an average circulation of just under 6 million.  The messages portrayed in these media are therefore still reaching large audiences.

Free titles have bucked the trend in the women’s consumer magazine market with growth seen by John Lewis Edition and Stylist magazine, which for the first time has over taken the top paid for Women’s lifestyle/fashion magazine, Glamour which saw a 9.10% drop in its YoY circulation figures.

This growth in free titles and fall in the paid for market is something that must be taken in to account by planners, but it is also important to consider the trust and dwell time on advertising in paid for vs free titles.  Individuals are much more likely to read and consume what is placed in front of them in a title they have actively purchased ahead of one they have picked up at a train station or a supermarket.

Men’s Consumer

The big development to occur in the men’s consumer magazine market is the continued marked decline of the ‘lad’s mag’.  More up-market titles such as Condé Nast’s GQ, have over taken FHM, in terms of circulation for the first time, leading to conclusion that the men’s consumer market is looking for a more sophisticated read.

The circulation figures of ‘lad’s mags’ FHM, Nuts and Zoo have all seen dramatic reductions, with Nuts in-particular suffering a 29.7% Y0Y reduction in circulation.  In contrast to the stable, if not growing performance of more sophisticated titles; GQ maintaining a circulation of just over 120,000, while Esquire magazine in fact saw an 8.8% rise in its YoY circulation figures.

Free titles such as Shortlist maintain market leading status and even increased their circulations between 2011 and 2012, from 526,359 to 531,733 servicing many of the Nuts, Zoo readers free of charge.

The other key market in men’s lifestyle magazine sector is that of the fitness magazine and this market has endured a mixed year.  Men’s Fitness, the sector’s second largest title by circulation saw a rise in YoY circulation by 0.10%, but two other key players, Men’s Health and Healthy for Men endured a down turn in their circulations.  Healthy for Men’s YoY drop was as much as 35.8%.

UK men are therefore still interested in the consumer magazine market, but when planning, it is crucial to choose one’s title correctly.  Free titles have grown and are likely to do so in the short term, but like in the women’s market issues of reader trust and involvement in free titles must be considered.  More up-market magazines seem to be where the market is moving towards and the use of titles such as GQ and Esquire look to be a stable platform on which to advertise ones brand to a defined audience.