Daily Archives: November 13, 2012

ABC Newspaper round-up October 2012

The overall daily newspaper market was down -8.7% YoY and -1.2% PoP in October, with just one title enjoying an increase in circulation over the year. Independent‘s sister title i posted a 44.1% YoY rise during the month (up by more than 93,000 copies) and now has a total circulation of 305,000 copies.

Overall, this is a smaller YoY decrease than was reported in September’s ABC results, although PoP declines have grown from -0.9%.

The Independent has posted some dramatic YoY declines, with circulation falling by over 40% from this time last year in contradiction of the gains shown by its sister title. Other big YoY losses were seen at the Financial Times (-15%) and the Guardian (-12.1%).

However, two daily titles saw their circulation increase on September’s figure – i and the Financial Times, up 7.7% PoP and 1.9% PoP respectively. The Daily Telegraph’s total remained static PoP.

This is reassuring news for the Financial Times who have seen dramatic falls in their print circulation in recent months, recording a 3.7% fall in PoP circulation in September. Pearson, the publisher of the FT reported in July that digital subscriptions had overtaken their print circulation for the first time – this trend continues, with the publication now reporting 313,000 digital subscribers. However, these latest ABC figures will provide some comfort for the paper, and are hopefully demonstrative of the brand’s resilience in an advertising climate that they describe as remaining “weak and short-term”.

These figures make for interesting reading when viewed in conjunction with the most recent NRS PADD figures that have been combined with UKOM/Nielsen digital data. A trend can be seen emerging for those titles that consistently report the largest YoY falls in print circulations to also be  those making significant headway in nurturing their digital only audience, as is shown by the successes of the Financial Times and Guardian in this area.

Source: MediaTel

The Sunday market, meanwhile, posted a -0.4% YoY decline and a bigger -1.3% PoP drop. All of the Sunday titles in our analysis saw their circulation fall YoY and PoP. News International’s The Sun (Sunday), which has a total circulation of over two million, is the most popular Sunday title, followed by the Mail on Sunday (1.75 million copies) and the Sunday Mirror (1.06 million copies).

Daily Newspaper October ABC Results

Daily Titles Oct-11 Sep-12 Oct-12 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Quality
Daily Telegraph 603,901 560,398 560,471 -43,430 -7.2 73 0.0
Financial Times 345,077 287,895 293,326 -51,751 -15.0 5,431 1.9
Guardian 230,541 204,937 202,675 -27,866 -12.1 -2,262 -1.1
i 211,467 282,995 304,691 93,224 44.1 21,696 7.7
Scotsman 38,787 34,028 33,071 -5,716 -14.7 -957 -2.8
Independent 133,449 81,245 80,001 -53,448 -40.1 -1,244 -1.5
Times 417,197 406,711 403,770 -13,427 -3.2 -2,941 -0.7
Mid Market
Daily Express 614,534 543,912 533,451 -81,083 -13.2 -10,461 -1.9
Daily Mail 1,998,363 1,884,815 1,866,701 -131,662 -6.6 -18,114 -1.0
Popular
Daily Mirror 1,118,120 1,072,687 1,064,292 -53,828 -4.8 -8,395 -0.8
Daily Record 293,091 272,799 268,738 -24,353 -8.3 -4,061 -1.5
Daily Star 658,690 586,743 568,057 -90,633 -13.8 -18,686 -3.2
Sun 2,715,473 2,445,361 2,384,895 -330,578 -12.2 -60,466 -2.5
Total Daily 9,378,690 8,664,526 8,564,139 -814,551 -8.7 -100,387 -1.2

Sunday Newspaper October ABC Results

Sunday Titles Oct-11 Sep-12 Oct-12 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Quality
Independent On Sunday 130,942 120,340 119,822 -11,120 -8.5 -518 -0.4
Observer 268,355 238,282 238,015 -30,340 11.3 -267 -0.1
Scotland on Sunday 48,569 40,763 40,085 -8,484 -17.5 -678 -1.7
Sunday Times 967,990 904,548 903,728 -64,262 -6.6 -820 -0.1
Sunday Telegraph 471,894 446,526 445,229 -26,665 -5.7 -1,297 -0.3
Mid Market
Mail On Sunday 2,000,251 1,758,720 1,750,408 -249,843 -12.5 -8,312 -0.5
Sunday Express 679,265 493,586 489,143 -190,122 -28.0 -4,443 -0.9
Sunday Express 679,265 493,586 489,143 -190,122 -28.0 -4,443 -0.9
Sunday Post 316,842 269,182 267,971 -48,871 -15.4 -1,211 -0.4
Popular
Daily Star Sunday 688,058 407,239 389,079 -298,979 -43.5 -18,160 -4.5
People 804,126 455,973 453,778 -350,348 -43.6 -2,195 -0.5
Sun (Sunday) n/a 2,082,755 2,037,515 n/a n/a -45,240 -2.2
Sunday Mail 392,775 310,135 308,350 -84,425 -21.5 -1,785 -0.6
Sunday Mirror 1,773,627 1,087,940 1,064,388 -709,239 -40.0 -23,552 -2.2
Total Sunday 8,542,694 8,615,989 8,507,511 -35,183 -0.4 -108,478 -1.3

Source: ABC

Search giant ‘Google’ sees the scariest month in 5 years

During the month of October, search giant Google has seen the highest drop in market share in over 5 years, dipping to below 90% according to Experian Hitwise, a firm that monitors traffic. Figures released by the company show that 89.33% of all web searches in the UK were made by Google.

October however was a 2012 peak for Microsoft, with their search engine Bing coming in second place with 4.71% market share, an increase of 0.86 percentage points from 3.85% in October 2011.

One could consider Microsoft’s cunning tactic of ensuring Bing is the default search engine in their latest operating system ‘Window’s 8’, as the reason behind Bing growing in prominence. Online searches for Windows 8 have increased by 120% throughout October, confirming the increased online interest in Microsoft’s new operating system.

Then again, Bing has also been known to be very aggressive in their tactics of promotion for the last few months leading up to the festive season, either way they have a long way to go to get even in the same arena as the giant search engine ‘Google’.

Yahoo is in third place with an increase of 0.50 percentage points from October 2011, leaving them with 3.33% market share, another, albeit small increase, in the eyes of Google  is seeing  their competitors enjoying an increase in market share, whilst they have seen a decrease in the last 2 months.

Recent research suggests online users are demanding more from the search engines they interact with everyday, suggesting that as long as Google remains reliable, relevant and useful they will maintain prominent position with the largest market share, regardless of their competitors increase.

The table below shows the 4 main market players and their % of market share.

Source: Experian, November 2012

RAJAR Q3 Results Round-up

RAJAR results from Q3 this year show that total radio reach has fallen from its 47 million listener peak in Q2 of 2011.

Year-on-year, total reach has fallen by 1.1%, however, the last four quarters have shown relative consistency, with fluctuation confined to a narrow band between 46.6 million and 46.8 million, and a quarter-on-quarter comparison shows only a slight decline of 0.3%.

Nationally, Commercial Radio has shown a decline in both YoY and QoQ figures (-1.7% and -0.1% respectively), with total reach now at 33.1 million. Classic FM continues to be the single most listened to commercial station in the UK with a reach of 5.4 million adult listeners.

By comparison, BBC Radio reach is now 34.7 million – this is a 0.6% decline YoY but shows an increase against the last quarter of 0.6%.

Local Radio has continued to decline YoY, with local Commercial Radio showing a 2.3% decrease and local BBC Radio posting a 5.7% YoY decline. Quarter-on–quarter performances across both local commercial and local BBC platforms have remained relatively stable.

Commercial radio networks, which have now become a feature of the UK radio industry, have again posted some impressive results in this quarter; Heart Network now deliver a reach of 7.3 million, closely followed by Capital Network with 6.8 million listeners.

Ending Sep ’11 Ending Dec ’11 Ending Mar ’12 Ending Jun ’12 Ending Sep ’12 QoQ % Change Jun ’12 vs Sep ’12 YoY % Change Sep ’11 vs Sep ’12
All Radio 47,137 46,677 46,676 46,782 46,623 -0.3 -1.1
All BBC Radio 34,863 34,940 34,594 34,444 34,655 0.6 -0.6
All Commercial Radio 33,719 32,821 33,201 33,182 33,148 -0.1 -1.7
All BBC Network Radio 31,723 31,635 31,196 31,454 31,590 0.4 -0.4
Scotsman 38,787 34,028 33,071 -5,716 -14.7 -957 -2.8
All Local Commercial Radio (National TSA) 27,036 26,275 26,533 26,364 26,424 0.2 -2.3
All National Commercial Radio 15,573 15,441 15,896 16,101 16,038 -0.4 3
BBC Local Radio 9,499 9,604 9,895 8,962 8,958 n/a -5.7
Other Radio 3,062 2,937 3,135 3,387 3,241 -4.3 5.8

Source: RAJAR

There has been little variation in listening share between Q2 and Q3 this year, with Commercial Radio retaining a 43.3% share and BBC Radio losing only 0.3%. Both local Commercial and BBC radio platforms have seen a slight decrease in listening share of 1.2% and 0.2% respectively.

Source: RAJAR

Digital listening has remained static in Q3, with a 31.3% share of all radio listening across platforms, with Smash Hits Radio continuing to be the number one commercial, digital only station. Q3 results show that the distribution of digital listeners across platforms remains fairly consistent.

Source: RAJAR

All Radio’s average listening hours fell during Q3 to an average of 21.9 hours per week, which represents a 3.9% YoY decrease and 0.9% decline QoQ.

RAJAR data from Q2 2012 shows that listening hours continue to peak during the breakfast time period, with Q3 data reporting that a massive 37.1 million UK adults tune in to a breakfast show across an average week.

Whilst YoY declines in radio listening hours and reach have been slight, Ipsos Media CT have argued that this could represent a new challenge for radio brands that are now competing with a diverse range of media platforms in the morning period.

Radio stations are now facing competition from not only other radio stations, but also television, smart phones, tablets and computers. For example, over 1 million people on Facebook have ‘liked’ the group ‘the first thing I do when I wake up is check facebook’.

To combat this radio stations must continue to remain fine-tuned and focused in understanding the complex and often difficult needs of their audiences during this peak period in order to maintain their share of audiences against other, emerging breakfast media platforms.