Daily Archives: July 27, 2012

June ABC National Newspaper Round-Up

June 2012 saw the daily newspaper market down -7.8%, with once again only The i posting an increase – an impressive 57.4% year on year growth.

Quality Daily Titles

  • The Times enjoyed the biggest increase of 4,368 copies PoP
  • The Independent suffered the largest drop of 4.2% PoP and a YoY decrease of 49.1% (86,680)
  • i experienced a YoY change of 99,432 (57.4%)

Mid-Market Daily Titles

  • Both the Daily Mail and Daily Express posted PoP rises, of 0.4% and 0.8%

Popular Daily Titles

  • The Daily Mirror saw a marginal rise of 0.1% (786 copies) PoP
  • The Daily Star posted a 14.9% YoY decrease, while the Sun experienced an 8% YoY drop as well as a PoP fall of 1.1%

London Free Titles

  • While City A.M. saw PoP growth of 0.6%, Metro‘s circulation fell by 1% on May’s figure

Quality Sunday Titles

  • The Sunday Telegraph was the only quality Sunday daily to experience PoP growth – of 0.6%
  • The Independent on Sunday and Observer were the biggest YoY losers, dropping 18.9% and 15.6% respectively

Mid-Market Sunday Titles

  • All mid-market Sunday titles saw a PoP increase – the Mail on Sunday 1.2%, Sunday Post 5.5% and Sunday Express a 247 copy increase

Popular Sunday Titles

  • The Daily Star Sunday grew by 54.7% YoY; the Sunday Mirror 0.1%
  • The Sun on Sunday and People saw the greatest PoP dips of 2.3% and 2.6%

Share of Top 10 National Newspapers – Popular Titles for Avg. Net Circulation

Source: MediaTel, ABC June 2012

Share of Top 10 National Newspapers – Quality Titles for Avg. Net Circulation

Source: MediaTel, ABC June 2012

News International Goes for Gold in the Circulation Race During London 2012

Source: The Times

Despite experiencing a circulation dip for the month of June, it is expected that along with The Times, The Sun will be boosted by the London 2012 Olympics due to advertising deals between News International, Samsung and Adidas.

The Times has been set to link up with Samsung to provide a “Times Lite” digital edition formatted for Samsung’s smartphones and tablets. This will be available as a daily download throughout the games period.

In addition to this, interactivity is crucial to the second News International deal, which is aiming to encourage readers of The Sun to send messages of support to British athletes into the newspaper, which will then be featured on Adidas-branded sweatbands.

Additional innovations include a “pub” hosted by The Sun at BT Live events taking place in Hyde Park during the Olympics, as well as an “Olympic Scrapbook” which has been distributed with the Sunday Times.

Mail Online Becomes Profitable for the First Time in June 2012

Source: Media WeekThe Mail Online has revealed that it has achieved operational profit for the first time this summer, having posted a year-on-year rise in revenues of nearly 80%, mostly driven by advertising.

The news that the Mail Online, a free site which incorporates content from the Daily Mail and Mail on Sunday, has turned a profit for the first time represents a significant milestone for an industry that has struggled with the transition to digital.

The success of the Mail Online has meant that it has now overtaken the New York Times to become the leading, online, English-language newspaper, according to comScore, with monthly unique visits approaching 92 million at the last ABCs.

The unparalleled growth in visitor numbers experienced by the UK’s most popular newspaper site stands in stark contrast to the fare of Daily Mail & General Trust’s print operations, which suffered a 26% fall in operating profits.

Print losses have somewhat overshadowed Mail Online’s digital performance at the Associated division, with overall revenues showing a 1% decline.

However, the success of the newspaper’s online operations is set to continue growing. Guy Zitter, managing director of Mail Newspapers, told an industry conference in June that the advertising potential of the Mail Online was still “not even touching the sides”. Whilst advertising revenues are predicted to top £30m this year, two thirds of this still comes from the UK, whereas two third of the Mail Online’s audience lies elsewhere.

So we can expect continued growth from the Mail Online, which asserts that there is still plenty of room to grow, despite a shrinking print market.