Monthly Archives: July 2012

June ABC National Newspaper Round-Up

June 2012 saw the daily newspaper market down -7.8%, with once again only The i posting an increase – an impressive 57.4% year on year growth.

Quality Daily Titles

  • The Times enjoyed the biggest increase of 4,368 copies PoP
  • The Independent suffered the largest drop of 4.2% PoP and a YoY decrease of 49.1% (86,680)
  • i experienced a YoY change of 99,432 (57.4%)

Mid-Market Daily Titles

  • Both the Daily Mail and Daily Express posted PoP rises, of 0.4% and 0.8%

Popular Daily Titles

  • The Daily Mirror saw a marginal rise of 0.1% (786 copies) PoP
  • The Daily Star posted a 14.9% YoY decrease, while the Sun experienced an 8% YoY drop as well as a PoP fall of 1.1%

London Free Titles

  • While City A.M. saw PoP growth of 0.6%, Metro‘s circulation fell by 1% on May’s figure

Quality Sunday Titles

  • The Sunday Telegraph was the only quality Sunday daily to experience PoP growth – of 0.6%
  • The Independent on Sunday and Observer were the biggest YoY losers, dropping 18.9% and 15.6% respectively

Mid-Market Sunday Titles

  • All mid-market Sunday titles saw a PoP increase – the Mail on Sunday 1.2%, Sunday Post 5.5% and Sunday Express a 247 copy increase

Popular Sunday Titles

  • The Daily Star Sunday grew by 54.7% YoY; the Sunday Mirror 0.1%
  • The Sun on Sunday and People saw the greatest PoP dips of 2.3% and 2.6%

Share of Top 10 National Newspapers – Popular Titles for Avg. Net Circulation

Source: MediaTel, ABC June 2012

Share of Top 10 National Newspapers – Quality Titles for Avg. Net Circulation

Source: MediaTel, ABC June 2012

News International Goes for Gold in the Circulation Race During London 2012

Source: The Times

Despite experiencing a circulation dip for the month of June, it is expected that along with The Times, The Sun will be boosted by the London 2012 Olympics due to advertising deals between News International, Samsung and Adidas.

The Times has been set to link up with Samsung to provide a “Times Lite” digital edition formatted for Samsung’s smartphones and tablets. This will be available as a daily download throughout the games period.

In addition to this, interactivity is crucial to the second News International deal, which is aiming to encourage readers of The Sun to send messages of support to British athletes into the newspaper, which will then be featured on Adidas-branded sweatbands.

Additional innovations include a “pub” hosted by The Sun at BT Live events taking place in Hyde Park during the Olympics, as well as an “Olympic Scrapbook” which has been distributed with the Sunday Times.

Mail Online Becomes Profitable for the First Time in June 2012

Source: Media WeekThe Mail Online has revealed that it has achieved operational profit for the first time this summer, having posted a year-on-year rise in revenues of nearly 80%, mostly driven by advertising.

The news that the Mail Online, a free site which incorporates content from the Daily Mail and Mail on Sunday, has turned a profit for the first time represents a significant milestone for an industry that has struggled with the transition to digital.

The success of the Mail Online has meant that it has now overtaken the New York Times to become the leading, online, English-language newspaper, according to comScore, with monthly unique visits approaching 92 million at the last ABCs.

The unparalleled growth in visitor numbers experienced by the UK’s most popular newspaper site stands in stark contrast to the fare of Daily Mail & General Trust’s print operations, which suffered a 26% fall in operating profits.

Print losses have somewhat overshadowed Mail Online’s digital performance at the Associated division, with overall revenues showing a 1% decline.

However, the success of the newspaper’s online operations is set to continue growing. Guy Zitter, managing director of Mail Newspapers, told an industry conference in June that the advertising potential of the Mail Online was still “not even touching the sides”. Whilst advertising revenues are predicted to top £30m this year, two thirds of this still comes from the UK, whereas two third of the Mail Online’s audience lies elsewhere.

So we can expect continued growth from the Mail Online, which asserts that there is still plenty of room to grow, despite a shrinking print market.

Business Magazines reach new heights through Digital Media

Circulations of Business Magazines vary dramatically from one publication to the next. We are however seeing that the ‘screen age generation’ is having a positive effect on their online offerings across the board.

The Economist is one of most established Business Magazines in the world, with both a large UK (circulation: 210,384) and Worldwide (circulation: 1,487,010) audience. UK print circulation continues to increase, whilst this growth is impressive in a generally declining market it is somewhat overshadowed by The Economist’s online offerings. Average monthly unique users of Economist.com have increased by 49% in the past three years; whilst they receive an average of 600,000 weekly downloads for the Digital edition, nearly three times the amount of print readers.

The total print circulation for The Week is increasing year on year, with a current circulation of 187,536, whilst theweek.co.uk receives an average of 850,000 unique users per month. The Week, like many other Business Magazines have recently launched a Digital edition of their publication, allowing the Digitally savvy to consume media on their tablet, as well as online and in print.

Prospect Magazine’s print circulation, which is currently 32,105, continues to grow year on year. Whilst the average online unique users have fluctuated in the past three years; seeing a 12% decrease two years ago, followed by a 17% increase the following year. Prospect launched a Digital edition in March 2012, which has so far seen 3,960 downloads.

Unlike the previous three Business Magazines, Investors Chronicle (circulation: 26,753) and The Spectator (circulation: 63,643) have both seen a decrease in their print circulations. Whilst print has seen a decline, the publications have both increased their online activity, with The Spectator seeing a 17% increase and Investors Chronicle a 25% increase in their website’s average monthly unique users over the past three years. Investors Chronicle are imminently releasing their Digital edition, whilst The Spectator’s receives 4,500 downloads per month.

New Scientist (circulation: 80,867) is the only publication which has seen a decrease across its platforms, with print decreasing by 13% over the last three years, and online by 5%. New Scientist is launching a Digital edition later this year.

Business Magazine print circulations

Investors Chronicle and The Spectator are, in our option, publications which have not focused on their declining circulations, but instead on increasing the audience of their online offerings, following the general trend in media consumption. The Economist, Prospects and The Week, even with increasing circulations, have invested in their Digital offerings, allowing consumers to engage with them through a variety of media.  Whilst New Scientist, which has seen a decrease in its existing platforms, are investing in a Digital medium, fashioning themselves as a multi platform media.

Today, there is a huge crossover between those who read print and online, showing that readers are migrating. Print and online are no longer treated differently as packages are sold to an ‘audience’.

How To Spend It is entering a glittering new era

After its initial launch back in 2009, the Financial Times is set to re-launch howtospendit.com. Launching in September 2012, the new site will allow users to immerse themselves in the multi-award winning content both faster and easier.

Key to the sites development has been the implementation of greater functionality, browsing functions and social sharing.

The re-launch has come at a very interesting time in the luxury goods industry. A new research study conducted by Mckinsey and Altagamma has shown that luxury brands really have to embrace digital channels if they want their brands to prosper.

The luxury goods industry in renowned for being timid about using the internet. Many executives believe that consumers wish to touch and try goods before they choose to purchase them. However, the recent report has shown otherwise.

The study surveyed more than 300 luxury brands, including French giants LVMH and PPR as well as over 700 websites and 2.5million online comments from both Twitter and Facebook. 2,500 interviews were also conducted across the US, China, UK and France.

The finding is that digital luxury is a much more important market than many executives acknowledge.

Worldwide online sales in 2011 reached €6.2bn, growing three times faster than the total personal luxury goods market with an estimated worth of €190bn. The study estimates that digital sales will reach about €15bn by 2016.

A number of key findings are detailed below:

  • About 15% of €25bn of total sales in the luxury goods industry is directly generated by digital media.
  • Altagamma and Mckinsey estimate that as much as a fifth of store sales (a market worth €34bn), could be indirectly influenced by the “online experience”.
  • Despite luxury goods brands having millions of Facebook fans, the strong following has little direct affect on sales as few of those millions of fans car afford to buy the objects of their desires.

An important finding to note is that consumers are looking at more than four sources of information- from company websites to fashion blogs in order to make informed choices about what to buy.

With the above in mind, the revised howtospendit.com may prove to be an excellent opportunity to positively influence the HTSI audience which generally consists of high-net-worth discerning individuals.