Monthly Archives: January 2012

Google+: SEO and Business benefits

Google+Just a few months ago Google officially launched Google+ pages for business and brands. There is no doubt that content shared by businesses or brands on Google+ pages is becoming prominent on search results pages and impacting all the search optimisation efforts. With this knowledge spreading quickly in the marketing world, businesses have started creating Google+ pages to use it as one of their key online marketing channels. But what does this mean for your business? Do you think it’s the time to create your own Google+ business page? How does this fit with your Twitter, Facebook and LinkedIn profiles?

What Google say

We’ve all seen what Facebook, Twitter and LinkedIn sharing can do for a business and how these networks have played played a major role in the search rankings. Google Plus has a unique advantage on all other social networks, this is that Google Plus was created and recently integrated into the largest search engine in the world “Google”. This is what Google have to say about [+1] button, which is similar to the [Like] button on Facebook:

“Content recommended by friends and acquaintances is often more relevant than content from strangers. For example, a movie review from an expert is useful, but a movie review from a friend who shares your tastes can be even better. Because of this, +1?s from friends and contacts can be a useful signal to Google when determining the relevance of your page to a user’s query. This is just one of many signals Google may use to determine a page’s relevance and ranking, and we’re constantly tweaking and improving our algorithm to improve overall search quality.”

Are my customers on Google+?

Google+ has started by focusing on businesses and experienced social media users. However, Google+ users have just started using the new network for personal networking rather than business networking. Therefore, this means that a lot of potential customer could in turn be using Google+. However, there is a chance that these customers along with potential competitors will not be practiced in the ways of the new network. Therefore, by implementing Google+ in your marketing strategy early on this could give you a great advantage once more of your prospective customers start using Google+ personally. In addition, you will benefit from the fact that business pages and improve your SEO strategy results. Furthermore, there is far less competition on Google+ compared to Facebook, Twitter and LinkedIn, and this makes it worth trying as we start 2012.

iPad Owners Are Young Males Who Use it for Anything but Work


ComScore revealed in July 2011 that 62.4% of iPad owners are male, with 69.4% under the age of 45.

According to IDC (November 2011) currently, Apple iPad has 68% market share comparing to other tablet devices in the UK. Tablets powered with Android OS have a 27% market share. Blackberry PlayBook has a market share of 5%.

Users prefer tablets because they believe they are more portable, lightweight and convenient. That’s why according to Price Grabber 79% of users preferred to unwrap a tablet than a laptop at Christmas.  (Nov’11)

The following are interesting facts about iPad users:

Where do you use your iPad?

  • 95% in the living room
  • 89% in the bedroom
  • 63% in the kitchen
  • 48% in the garden
  • 35% in the bathroom
  • 26% in the car, train or bus.

What do you use your iPad for?

  • 98% for Internet browsing
  • 94% for email communications
  • 88% for media consumption (Music, Video, etc), of which:
    • Music:
      • 90% listen to iTune music
      • 55% listen to live radio
      • 9% listen to Last.FM
      • 9% listen to Spotify
      • 1% listen to Pandora
  • Video:
    • 87% watch YouTube
    • 74% watch catch-up TV
    • 52% watch iTune videos
    • 38% watch live TV
    • 10% watch Vimeo
    • 79% for gaming
    • 78% for shopping
    • 78% for social networking
    • 69% for news reading (newspaper, magazines and blogs)
    • 63% for book reading
    • 45% for business

Which Internet connected device do you spend most money with?

  • 48% with iPad
  • 19% with desktop computers
  • 16% with laptop computers
  • 11% with mobile phone
  • 4% with Cable/Internet TV
  • 3% don’t spend money on any device

How many Apps have you paid for on iPad?

  • 26% paid for 0-9 Apps
  • 24% paid for 10-19 Apps
  • 33% paid for 20-49 Apps
  • 11% paid for 50-99 Apps
  • 6% paid for 100 or more Apps

Survey conducted by Imano in May 2011.

Improving your Pay Per Click Return

imageWith worldwide online budgets set to increase by 8.3% in 2012, it is now more important than ever to utilise your online marketing channels. It’s known that Pay per Click (PPC) advertising is one of the most cost effective forms of online advertising. Each day more and more companies adopt this form of advertising in their marketing strategies, making this an increasingly competitive market. Are your PPC adverts struggling to get noticed on search result pages? Or do you simply want more visibility to your existing adverts at no extra cost?

How to get more visibility

Its fairly straight forward to set-up a PPC campaign, however, getting the most out of your budget is challenging.

Put simply, if you want to increase the visibility of your text ads you need to add more extensions. Effectively an add-on to your existing PPC ad copies, the various different types of extensions available will allow you to offer more useful and relevant information to users who view the ad. Ultimately, it will make your text ads stand out and compete with other adverts on the search engine result pages.

The most significant and recent extension available provides a connection from your ad to Google’s social network, Google +. Integrated within the ad as Google’s +1 button (similar to Facebook’s Like button), when clicked users share your website with their network on Google+. This will even help improve your natural search engine optimisation.

There are other extensions that can be used to improve the visibility of your PPC adverts. For example, adding a location map, address and phone number will enhance the business brand and will associate your business with a specific location of interest for the user. B2C advertisers can add offer links, products and a business rating to their ads.

With some campaigns videos can also be added into the advert as a way of providing further information about your company on a cost-per-play basis.

Why not try out some of these extensions in your PPC campaign? And see for yourself how a good campaign can be turned into a great campaign.

When Should you Send your Email Campaigns?

Email Key

Source: Mashable

Email marketing can be a great way to keep your customers up to date with your business news, products and services. It’s also a great way to introduce your business to potential customers and keep in touch with. Email marketing encourages cross selling and increases revenues by upselling to existing customers. It’s also useful to build your brand awareness and in turn acquire new leads and contacts.

However, email marketing is not just sending an email to a list of users whenever is convenient. Research shows that there are many factors to consider before sending your email campaign. For example, the day of the week makes all the difference, as emails sent on Saturday or Sunday are less likely to be opened. Tuesday, Wednesday and Thursday however have the highest open rate.

The time of the day is also an important factor.  Recent studies convey that the most popular time to send an email is between 12pm and 4pm, outside this time frame users prefer to receive and read emails directly related to their work or personal emails.

We also found that the most recent subscribers to your email database show more interest in your email messages that those who are in the database for a longer period. Therefore, it’s important to keep your database fresh by adding more email addresses and attracting new subscribers.

Once you have taken all these factors into consideration you will be able to optimise an email marketing strategy and ensure that you are making the most out of your customer database. Furthermore, email marketing will help you build ongoing relationships with potential customers.

Here at Four, we ensure that our clients’ email campaigns are carefully optimised, delivering the best results, with a high return on investment.