Just a few months ago Google officially launched Google+ pages for business and brands. There is no doubt that content shared by businesses or brands on Google+ pages is becoming prominent on search results pages and impacting all the search optimisation efforts. With this knowledge spreading quickly in the marketing world, businesses have started creating Google+ pages to use it as one of their key online marketing channels. But what does this mean for your business? Do you think it’s the time to create your own Google+ business page? How does this fit with your Twitter, Facebook and LinkedIn profiles?
What Google say
We’ve all seen what Facebook, Twitter and LinkedIn sharing can do for a business and how these networks have played played a major role in the search rankings. Google Plus has a unique advantage on all other social networks, this is that Google Plus was created and recently integrated into the largest search engine in the world “Google”. This is what Google have to say about [+1] button, which is similar to the [Like] button on Facebook:
“Content recommended by friends and acquaintances is often more relevant than content from strangers. For example, a movie review from an expert is useful, but a movie review from a friend who shares your tastes can be even better. Because of this, +1?s from friends and contacts can be a useful signal to Google when determining the relevance of your page to a user’s query. This is just one of many signals Google may use to determine a page’s relevance and ranking, and we’re constantly tweaking and improving our algorithm to improve overall search quality.”
Are my customers on Google+?
Google+ has started by focusing on businesses and experienced social media users. However, Google+ users have just started using the new network for personal networking rather than business networking. Therefore, this means that a lot of potential customer could in turn be using Google+. However, there is a chance that these customers along with potential competitors will not be practiced in the ways of the new network. Therefore, by implementing Google+ in your marketing strategy early on this could give you a great advantage once more of your prospective customers start using Google+ personally. In addition, you will benefit from the fact that business pages and improve your SEO strategy results. Furthermore, there is far less competition on Google+ compared to Facebook, Twitter and LinkedIn, and this makes it worth trying as we start 2012.