Monthly Archives: December 2011

The Four Christmas Quiz Answers

  1. Source: BBC News

    Who recently offered a ‘Tweet Suite’ for members of the press when they attended a party in their very large house?
    The Queen converted a room for guests at Buckingham palace when she held a party to brief them on her plans for  celebrating the Jubilee next year

  2. What is Google + ? A social network or a washing machine setting?
    The new social network looking to take on Facebook
  3. Who’s going down? Rebecca or James???
    We will wait and see…
  4. Who was nominated as TIMES Person of the Year but is not a person?
    The Protester is not an actual person but refers to a number of people after a worldwide outburst of people-power
  5. Which big event became the fastest rising UK Google search in 2011?
    The Royal Wedding
  6. The world population reached a record breaking number this year. What was it?
    7 Billion
  7. What was the top UK story posted on Facebook?
    The top story involved the BBC-made graphic which let people enter their birth-date and find out where they ranked among the seven billion people currently alive.
  8. What were the most popular search questions on Google in 2011?
    The most popular was ‘what is AV?’ as potential voters sought information ahead of the referendum on the alternative vote system in May. This search was followed closely by the queries ‘what is scampi?’ and ‘what are truffles?’ How sad is that?
  9. Who will win The Christmas Day ratings battle – East Enders or Coronation Street?
    Our money is on Enders!

    and finally nothing to do with media:

  10. Which country found a drunken Elk stuck in an apple tree?
    In Sweden a homeowner stumbled across this interesting sight in her garden. The animal was apparently on the hunt for fermenting apples when she lost her balance and became trapped in the tree.

The Four Christmas Quiz

Source: DailyMail

For those of you who haven’t got the Christmas lunch quiz sorted yet – here are a few questions to test your media news knowledge and hopefully raise a smile.

Merry Christmas to you all and best wishes for a prosperous New Year!

  1. Who recently offered a ‘Tweet Suite’ for members of the press when they attended a party in their very large house?
  2. What is Google + ? A social network or a washing machine setting?
  3. Who’s going down? Rebecca or James???
  4. Who was nominated as TIMES Person of the Year but is not a person?
  5. Which big event became the fastest rising UK Google search in 2011?
  6. The world population reached a record breaking number this year. What was it?
  7. What was the top UK story posted on Facebook?
  8. What were the most popular search questions on Google in 2011?
  9. Who will win The Christmas Day ratings battle – East Enders or Coronation Street?
  10. Which country found a drunken Elk stuck in an apple tree?

Click and see how well you did …

ABC National Newspaper Round-Up

The daily newspaper market circulation figures have fallen yet again to 1.8% PoP. The market is down 6.9% Year on Year. However, two dailies have reported an increase in sales over the month –the Daily Mail and i.

The Sunday Market saw figures fall – 1.2% PoP. The Independent on Sunday managed to avoid the trend, however, tabloid YoY figures have remained positive and this is probably still due to the closure of the News of the World.

National Newspapers – November 2011 – ABC figures

Title Nov-10 Oct-11 Nov-11 % YoY % POP
National Newspapers – Quality
Daily Telegraph 652,762 603,901 594,644 -8.9% -1.5%
Times 466,311 417,197 413,233 -11.4% -1.0%
Financial Times 400,699 345,077 337,239 -15.8% -2.3%
Guardian 270,582 230,541 226,473 -16.3% -1.8%
Independent 177,636 133,449 127,873 -28.0% -4.2%
i n/a 211,467 221,736 n/a 4.9%
Mid Market
Daily Mail 2,100,885 1,998,363 2,001,643 -4.7% -2.66%
Daily Express 639,690 614,534 603,318 -5.7% 0.2%
National Newspapers – Popular
Sun 2,898,113 2,715,473 2,624,167 -9.5 -3.4%
Daily Mirror 1,177,629 1,118,120 1,103,405 -6.3% -1.3%
Daily Star 756,686 658,690 643,490 -15.0% -2.3%
Daily Record 303,031 293,091 278,498 -8.1% -5.0%
Total 6,455,181 7,784,508 7,693,150 19.2% -1.2%

Sunday Newspaper Market – November 2011 – ABC figures

Title Nov-10 Oct-11 Nov-11 % YoY % POP
Quality
Independant on Sunday 150,931 130,942 133,108 -11.8% 1.7%
Observer 315,316 268,355 266,744 -15.4% -0.6%
Sunday Times 1,052,414 967,990 967,615 -8.1% -0.0%
Sunday Telegraph 501,430 471,894 465,389 -7.2% -1.4%
Mid Market
Sunday Express 545,475 679,265 658,331 -20.7% -3.1%
Mail On Sunday 1,985,333 2,000,251 1,975,728 -0.5% 1.2%
Popular
Daily Star Sunday 331,564 688,058 665,435 100.7 -3.3%
People 502,656 804,126 800,659 59.3% -0.4%
Sunday Mirror 1,070,062 1,773,627 1,760,141 64.5% -0.8%

Total 6,455,181 7,784,508 7,693,150 19.2% -1.2%

Further Analysis

Quality Daily Titles

  • i was the only Quality to enjoy a PoP boost – up 4.9% (over 10,200 copies)
  • The Independent suffered the biggest percentage declines – down -4.2% PoP and -28.0% YoY
  • The Daily Telegraph remains the top-selling Quality title, despite falling below the 600,000 mark after a -1.5% PoP fall in November

Mid-Market Daily Titles

  • The Daily Mail enjoyed a small 0.2% PoP rise, taking its total circulation above the 2m mark again
  • The Daily Express posted a -1.8% PoP fall to 603,000 copies

Popular Daily Titles

  • All of the red-top titles posted YoY and PoP declines
  • The Sun remains the top-selling daily, despite falling to 2.6m copies  after a -3.4% PoP drop (a loss of more than 91,000 copies)

Quality Sunday Titles

  • The Independent on Sunday enjoyed a 1.7% PoP increase to 133,000 copies
  • The Sunday Times remained fairly static during the month and is still the most-read Sunday Quality with a total circulation of 968,000 copies
  • The Sunday Telegraph recorded the biggest actual loss in the month – down by more than 6,500 copies PoP

Mid-Market Sunday Titles

  • The Sunday Express posted a positive 20.7% YoY increase but was down -3.1% PoP
  • The Mail on Sunday has fallen below 2m copies once again after a -1.2% PoP decline

Popular Sunday Titles

  • All three Sunday tabloids recorded PoP percentage declines, however, all three also enjoyed YoY increases – benefiting from the News of the World closure
  • The Daily Star Sunday posted a massive 100.7% YoY rise to 665,000 copies
  • The People is up 59.3% YoY to 801,000, while the Sunday Mirror is up 64.5% YoY to 1.76m copies (making it the most-read  Sunday red-top)

Holiday Season Property Supplements

The dates for the last Property & Travel supplements within the National Papers over the Christmas period and then when they start up again are featured below. Also featured are where the property & travel advertising will run over the weeks that the supplements are not running.

Sunday Times

Last Home supplement 18/12/2011 – first Home supplement 2012 – 15/01/2012

The property adverts will run in News Review over the break period though rates are higher.

Last Travel supplement 18/12/2011 and the first supplement for 2012 will be – 01/01/2012

Daily Telegraph

Last Property supplement 10/12/2011 – First Property supplement 2012 – 7/01/2012

The property adverts will run in Weekend over the break period.

Runs right through with the exception of Christmas day – main travel runs on a Saturday and then they have another travel supplement on a Sunday. Effectively last date of 2011 will be 31/12/11 and first one of 2012 will be 01/01/12.

Last Travel supplement date of 2011 will be 31/12/11 and first one of 2012 will be 01/01/12.

Runs right through with the exception of Christmas day – main travel runs on a Saturday and then they have another travel supplement on a Sunday.

Financial Times

Last Property supplement 17/12/2011 – First Property supplement 2012 – 7/01/2012

The Travel supplement will be published as normal without any breaks.

Evening Standard

Last Homes & Property supplement 14/12/2011 – First Homes & Property supplement
2012- 11 /01/2012.

The adverts can run in the general Classifieds section on the 23/12.

Last Travel supplement of 2011 – 23/12/11. The first issue of 2012 – 04/01/12.

Facebook Set for Gowalla Acquisition

It has been confirmed that Gowalla (a location sharing application), a key competitor of the FourSquare has been bought by Facebook for an undisclosed figure.

The co-founder Gowalla, Josh Williams, says:

“It’s been the highlight of our lives as we’ve built it with your help over the past two years. As we move forward, we hope some of the inspiration behind Gowalla – a fun and beautiful way to share your journey on the go – will live on at Facebook.”

The deal is Facebook’s most significant in 2011 and comes in light of new competition from other social networks such as Google+. Although Facebook now boasts 800 million users, their new noisy neighbour which launched in June this year, has already acquired over 40 million users, posing a real threat to the dominance of the world’s largest social media platform.

With unique features such as ‘Hangouts’ (an application that multiple users can video call and interact with each at any one time), Google+ is seemingly targeting Facebook’s crown as market leader.

Piccadilly Advertising Space

The Piccadilly Lite ad space has been made available to a single brand for a 12 week slot around the 2012 Olympic games. These are commonly only available for long-term advertisers. Over the last 100 years, only 50 brand advertisers have been featured in the prime London spot.

The high resolution Digital LED screen allows brands to run digital messages that can be changed quickly and regularly.

With an estimated reach of over 2,800,000 people every fortnight this is clearly a great marketing opportunity for a brand to advertise during the Olympics in a busy central location.

According to the latest Advertising Association figures, the Olympics is expected to boost UK ad spend by 5.4% next year.

So if you have a spare £108,000 available to spend on advertising (this rate is for a 30 second slot within a 3.5 minute loop for 12 weeks) then snap this up whilst you still can.

Global Advertising Spend on the Rise

The global advertising market is now in a better position than at the beginning of the economic downturn in 2008 according to a global report by ZenithOptimedia.

The media agency network predicts that global expenditure in advertising has increased by 3.5% in 2011 despite the Eurozone crisis and is forecasted to increase by 4.7% in 2012. This comes in light that advertisers have built up large cash reserves following low interest rates, which are now likely to be invested into advertising.

Western Europe is expected to show smaller growth (2% in 2012), despite the London 2012 Olympics.

As expected, the majority of advertising spend will come from developing markets with a 58% share of total advertising spend between 2011 and 2014 from countries including China and Brazil.

On the other hand, in  the UK, they have reduced their 2011 ad spend growth forecast from 3.3% to 2.1%, but still expects that it will return to pre-recession levels.

Below are the forecasts by medium as provided :

  • TV growth forecast down from 5% to 1% growth (the most significant change of all media).
  • Furthermore, anticipated decline for national newspapers has been increased further from
    -1.2% to -3.3%. These figures were made prior to the closure of the News of the World, meaning it is likely to be further decreased.
  • The internet continues to grow faster moving from +7.9% to +8.3% than any other with display the fastest growing segment (driven by online video and social video).
  • Outdoor media is also down from 3.1% to 0.9%.

In 2012, the report predicts resurgence for outdoor media (owing to the arrival of the Olympics) and a stop to the decline in newspapers and magazines, once the full impact of the demise of the New of the World has been realised.