The latest ABC figures for Consumer magazines were released in the latter part of August, for January – June 2011. The figures made for some very interesting reading, identifying those titles that have weathered the economic turndown and are coming back to full strength and the sectors who have suffered greatly in recent times.
A number of Women’s titles are still holding up well, despite the downturn – with several magazines posting increases. Overall, the market is up 1.1% YoY and 1.5% PoP.
The post-recession market is still having a huge impact on the Women’s Weekly sector, which is down 8% on last year (and 5.4% PoP).
Home Interest is one of the few sectors to benefit from the current economic climate – with a number of titles seeing circulation increases. Over the sector is up by 1%.
The Men’s Lifestyle sector is continuing to struggle – down 4.4% overall on this time last year.
The TV Listings sector had a fairly poor period, with just one title posting a PoP increase between January and June 2011 (What’s On TV).
News & Current Affairs similarly to Home Interest is a sector than has not been greatly affected by the current economic climate, a number of titles seeing circulation increases.
For a more detailed analysis and the full table of results click here