Monthly Archives: June 2011

Newspaper May ABC’s: FT circulation slumps

The Financial Times reported a global circulation of 362,685 in May 2011, a fall of 2.52% on the previous month, making it the largest decline in the daily quality market. Year on year, the title was down 9.3%. The Times experienced the highest yoy decline of 13.3%.

The FT has defended its drop in print circulation by highlighting how digital figures are on the rise. They believe consumer tastes are changing and while print is declining, demands for quality journalism remains high; being consumed through alternative platforms.

Amongst the remaining national press, the ‘i’ appears to be defying the odds that there is no interest in new entrants into a congested newspaper market and has an increased circulation of nearly 6,000 on the previous month, bringing its total circulation to 167,067 in May.

The free market in London continues a pace with Metro and The Standard posting increases yoy and pop.

National Newspapers – May 2011 – ABC figures

Title May-10 Apr-11 May-11 YoY actual change % YoY POP actual change % POP
National Newspapers – Quality
Daily
Daily Telegraph 698,456 639,578 635,967 -62,489 -8.9 -3,611 -0.6
Times 515,379 449,809 446,684 -68,695 -13.3 -3,125 -0.7
Financial Times 399,862 372,076 362,685 -37,177 -9.3 -9,391 -2.5
Guardian 300,472 263,907 262,937 -37,535 -12.5 -970 -0.4
i N/A 161,151 167,067 N/A N/A 5,916 3.7
Independent 194,501 180,743 179,371 -15,130 -7.8 -1,372 -0.8
Sunday
Sunday Times 1,117,749 1,018,215 1,049,599 -68,150 -6.1 31,384 3.1
Sunday Telegraph 512,819 509,557 480,438 -32,381 -6.3 -29,119 -5.7
Independent On Sunday 164,188 154,227 151,212 -12,976 -7.9 -3,015 -2.0
Observer 340,247 302,975 293,053 -47,194 -13.9 -9,922 -3.3
National Newspapers – Mid-market
Daily
Daily Mail 2,090,469 2,100,300 2,056,881 -33,588 -1.6 -43,419 -2.1
Daily Express 663,627 635,576 631,588 -32,039 -4.8 -3,988 -0.6
Sunday
Mail On Sunday 1,918,512 1,944,724 1,918,751 239 0.0 -25,973 -1.3
Sunday Express 568,247 601,666 563,397 -4,850 -0.9 -38,269 -6.4
National Newspapers – Popular
Daily
Sun 2,936,099 2,783,110 2,846,905 -89,194 -3.0 63,795 2.3
Daily Mirror 1,238,145 1,172,785 1,168,664 -69,481 -5.6 -4,121 -0.4
Daily Star 822,934 692,157 702,044 -120,890 -14.7 9,887 1.4
Daily Record 328,618 312,566 311,540 -17,078 -5.2 -1,026 -0.3
Sunday
News Of The World 2,858,727 2,606,397 2,657,232 -201,495 -7.0 50,835 2.0
Sunday Mirror 1,148,107 1,097,434 1,086,961 -61,146 -5.3 -10,473 -1.0
Daily Star Sunday 357,130 309,237 305,984 -51,146 -14.3 -3,253 -1.1
Free Titles
London Evening Standard 607,130 699,422 706,499 99,369 14 7,077 1.0
Metro 1,336,019 1,371,048 1,383,048 47,886 3 12,857 1.0

Digital to Drive Media Growth over the Next 4 years

digital advertising spend increasesAccording to a recent study by Pricewaterhouse Coopers (PwC), digital innovation is expected to boost the value of the UK’s media industry by an average of 3.7% a year over the next four years, to total £59.6bn by 2015.

The UK is expected to keep its position as the world’s fifth biggest media market in terms of value by 2015, driven by digital products.

It is predicted that the only segment of the UK market set for double-digit growth over the period will be internet advertising (11.2% annually to 2015), providing new sources of income for traditional media owners expanding onto new platforms.

In the UK, it is also predicted that the payment of subscriptions and the licence fee would keep the television industry as the most valuable media sector by 2015 with a value of $14.7bn, an average yearly increase of 4.2% over the four years.

Of the 12 countries with adspend in media and entertainment markets above $25bn, only earthquake-affected Japan and developed Germany are expected to experience slower growth than the UK.

China’s market is expected to grow by 11.6% over this period to $148.2bn by 2015. Brazil will see a similar level of growth – 11.4% to $56.7m.

France is estimated to see a 4% growth annually to a wealth of $80.9bn by 2015; Italy is expected to grow by the same figure to a valuation of $51.3bn while Spain will grow by 4.8% to a valuation of $33.5bn.

The US, still the largest global media and entertainments market by a considerable distance, is expected to record growth of 4.6% to be worth $555.3bn by 2015.

PwC concluded in their findings that the next four years would represent a “golden age for the empowered consumer” as the demand for digital experiences increases and becomes the norm.

Convenience, experience and quality are the key ingredients that matter to consumers when choosing from the menu of content and delivery channels now available. Alongside these sit participation and privilege. Consumers enjoy playing an active role in shaping their content plus they are happy to pay for privileges which enable them to “jump the queue” to get earlier access to content.

The challenge for companies is reported to be in turning these five attributes into sustainable, profitable and engaged relationships with the consumer, by offering advantages which outweigh the attractiveness of free content.

Apple Cuts Subscription Fee’s

Apple has changed its in-app subscription policy, removing the 30% commission that it charges publishers who sell subscriptions within iPhone and iPad apps.

The change has come about following a move by the Financial Times, who have launched an application outside of the Apple app store. Apple have taken this move to avoid further publishers following suit, however, publishers will continue to argue that Apple still isn’t giving them enough freedom to sell subscriptions inside their own apps. Publishers can now charge cheaper subscription fees, as long as their app doesn’t have a buy button that directs users away from Apple’s marketplace.