Daily Archives: May 19, 2011

Royal Wedding Boosts newspaper sales

Figures from ABC show that the Royal Wedding increased the total daily market in April by 0.5% on March.

In particular, the mid market titles, the Daily Express and Daily Mail, enjoyed good circulation boosts during the Easter month.  The Daily Mail showed YoY and PoP increases, reaching just over the 2.1 million mark for April.

The Daily Express also had a good month, adding 15,000 to its April tally, recording a 2.4% PoP increase to 636,000.

The Sun, on the other hand, recorded a 5.8% fall (1.2% PoP). Despite that, still remains the top selling daily title with 2.8 million.

The Sunday newspaper market also showed raised circulations, 1.6% up on March 2011. The Mail on Sunday enjoyed a 3% PoP rise and Sunday Express added over 68,000 to its April circulation, totalling 602,000.

The News of the World continues to suffer, posting a 2.2% PoP loss on March, but still remains the top-selling title on Sunday.

National Newspapers – April 2011 – ABC figures

Title Apr-10 Mar-11 Apr-11 YoY actual change % YoY POP actual change % POP
National Newspapers – Quality
Sunday Times 1,135,077 1,031,727 1,018,215 -116,862 -10.3 -13,512 -1.3
Daily Telegraph 683,220 626,416 639,578 -43,642 -6.4 13,162 2.1
Sunday Telegraph 510,146 481,941 509,557 -589 -0.1 27,616 5.7
Times 506,997 446,109 449,809 -57,188 -11.3 3,700 0.8
Financial Times 386,590 381,658 372,076 -14,514 -3.8 -9,582 -2.5
Observer 331,791 296,023 302,975 -28,816 -8.7 6,952 2.3
Guardian 288,917 261,116 263,907 -25,010 -8.7 2,791 1.1
i N/A 171,415 161,151 N/A N/A -10,264 -6.0
Independent 188,119 181,934 180,743 -7,376 -3.9 -1,191 -0.7
Independent On Sunday 168,151 153,183 154,227 -13,924 -8.3 1,044 0.7
National Newspapers – Mid-market
Daily Mail 2,096,074 2,039,731 2,100,3001 4,226 0.2 60,569 3.0
Mail On Sunday 1,983,283 1,888,040 1,944,724 -38,559 -1.9 56,684 3.0
Daily Express 665,731 620,616 635,576 -30,155 -4.5 14,960 2.4
Sunday Express 574,323 533,192 601,666 27,343 4.8 68,474 12.8
National Newspapers – Popular
Sun 2,955,957 2,817,857 2,783,110 -172,847 -5.8 -34,747 -1.2
News Of The World 2,905,780 2,664,363 2,606,397 -299,383 -10.3 -57,966 -2.2
Daily Mirror 1,239,691 1,155,895 1,172,785 -66,906 -5.4 -16,890 -1.5
Sunday Mirror 1,124,080 1,063,096 1,097,434 -26,646 -2.4 34,338 3.4
Daily Star 823,025 699,216 692,157 -130,868 -15.9 -7,059 -1.0
Daily Star Sunday 348,188 293,489 309,237 -38,951 -11.2 15,748 5.4
Daily Record 333,359 312,461 312,655 -20,704 -6.2 194 0.1
Free Titles
London Evening Standard 607,130 703,317 699,422 92,292 13.2 -3,895 -0.6
Metro 1,336,019 1,385,037 1,371,048 35,029 2.6 12,989 1.0