Monthly Archives: May 2011

Royal Wedding Boosts newspaper sales

Figures from ABC show that the Royal Wedding increased the total daily market in April by 0.5% on March.

In particular, the mid market titles, the Daily Express and Daily Mail, enjoyed good circulation boosts during the Easter month.  The Daily Mail showed YoY and PoP increases, reaching just over the 2.1 million mark for April.

The Daily Express also had a good month, adding 15,000 to its April tally, recording a 2.4% PoP increase to 636,000.

The Sun, on the other hand, recorded a 5.8% fall (1.2% PoP). Despite that, still remains the top selling daily title with 2.8 million.

The Sunday newspaper market also showed raised circulations, 1.6% up on March 2011. The Mail on Sunday enjoyed a 3% PoP rise and Sunday Express added over 68,000 to its April circulation, totalling 602,000.

The News of the World continues to suffer, posting a 2.2% PoP loss on March, but still remains the top-selling title on Sunday.

National Newspapers – April 2011 – ABC figures

Title Apr-10 Mar-11 Apr-11 YoY actual change % YoY POP actual change % POP
National Newspapers – Quality
Sunday Times 1,135,077 1,031,727 1,018,215 -116,862 -10.3 -13,512 -1.3
Daily Telegraph 683,220 626,416 639,578 -43,642 -6.4 13,162 2.1
Sunday Telegraph 510,146 481,941 509,557 -589 -0.1 27,616 5.7
Times 506,997 446,109 449,809 -57,188 -11.3 3,700 0.8
Financial Times 386,590 381,658 372,076 -14,514 -3.8 -9,582 -2.5
Observer 331,791 296,023 302,975 -28,816 -8.7 6,952 2.3
Guardian 288,917 261,116 263,907 -25,010 -8.7 2,791 1.1
i N/A 171,415 161,151 N/A N/A -10,264 -6.0
Independent 188,119 181,934 180,743 -7,376 -3.9 -1,191 -0.7
Independent On Sunday 168,151 153,183 154,227 -13,924 -8.3 1,044 0.7
National Newspapers – Mid-market
Daily Mail 2,096,074 2,039,731 2,100,3001 4,226 0.2 60,569 3.0
Mail On Sunday 1,983,283 1,888,040 1,944,724 -38,559 -1.9 56,684 3.0
Daily Express 665,731 620,616 635,576 -30,155 -4.5 14,960 2.4
Sunday Express 574,323 533,192 601,666 27,343 4.8 68,474 12.8
National Newspapers – Popular
Sun 2,955,957 2,817,857 2,783,110 -172,847 -5.8 -34,747 -1.2
News Of The World 2,905,780 2,664,363 2,606,397 -299,383 -10.3 -57,966 -2.2
Daily Mirror 1,239,691 1,155,895 1,172,785 -66,906 -5.4 -16,890 -1.5
Sunday Mirror 1,124,080 1,063,096 1,097,434 -26,646 -2.4 34,338 3.4
Daily Star 823,025 699,216 692,157 -130,868 -15.9 -7,059 -1.0
Daily Star Sunday 348,188 293,489 309,237 -38,951 -11.2 15,748 5.4
Daily Record 333,359 312,461 312,655 -20,704 -6.2 194 0.1
Free Titles
London Evening Standard 607,130 703,317 699,422 92,292 13.2 -3,895 -0.6
Metro 1,336,019 1,385,037 1,371,048 35,029 2.6 12,989 1.0

Sky’s new digital product placement deal

Sky has agreed a new digital product placement deal with pet food manufacturer Pedigree, claiming it is the first of its kind seen in the UK.

The deal sees posters and billboards advertising Pedigree Dentastix digitally implemented in Sky 1 HD’s documentary series A Different Breed, after the programme was recorded.

The first digital placement appeared in Tuesday’s (17th May) programme in the background of scene featuring a man with his dog in the form of a street-side poster.

BSkyB’s head of branded content Jason Hughes says: “We’re delighted to be at the vanguard of digital product placement in the UK…we’re looking forward to working with other brands to explore similar opportunities.”

As product placement has been permitted in UK television since 28th February, it’s likely that advertisers and TV producers will continue to work together in creating new opportunities to advertise new and existing products.

Four opinion: These opportunities are limited only by imagination and budget!

Facebook set to be biggest display advertiser online

The leading social network, Facebook, is reportedly to become the world’s largest online display advertiser by revenue during 2011, surpassing both Google and Yahoo.

Forecasters are predicting a 95% increase in Facebook’s advertising revenues this year, jumping from $1.8bn to $3.5bn. Meanwhile, Google’s display networks, which include YouTube and DoubleClick, are expected to rise from $2bn to only $2.6 by the end of 2011.

Although this is very impressive growth from Facebook, these figures are based on only image and video advertising shown on a standard web page. Excluded from these statistics is Google’s revenue from search advertising, which produces considerably larger revenues each year ($25.4bn in 2010 and $8.3bn in Q1 2011 alone).

Facebook’s advertising revenues remain a fraction of Google’s search business, however, the social network’s 500m user base is impossible to ignore and and enabled them to lift their revenues rapidly.

A statement from Ian Maude, internet analyst at Ender said “Facebook is changing the dynamics, bringing new advertisers into the market as Google did in 2002 with search,”

It’s not known how long Facebook will retain this kind of advertising growth. With Google now setting display advertising on YouTube and its third party sites as one of its top growth priorities, Facebook is likely to be challenged  heavily as  the ‘top dog’ in online display advertising.

Four’s Opinion: This is not only a revenue victory for Facebook on image based advertising; Facebook has forced rivals like Google to make significant changes to their advertising game.

Google responded recently by creating a new search algorithm called “Social Search” which allows Google Search users to share and recommend search results on their search results. This applies to both paid and natural search listings.

It will be interesting to see how this competition will change the Web and Social networking as we know them.

Radio stronger than ever

According to latest figures from RAJAR (Radio Joint Audience Ratings), ratings body for radio, 47.2 million people are listing to radio each week in the UK. With the highest ratings seen since 1992, analysts are saying this is due to a surge in internet enabled smartphones and tablet computers sales that enable listeners to tune in from almost anywhere. The overall listening share through the internet has risen from 2.9% to 3.6% in 2010 and is set to continue increasing as more and more people are online more of the time. Additionally, radio is now listened to by 26.5% of people through other digital means (DAB broadcast radio, internet and digital TV).

This news comes as the whole radio industry, including the BBC, are joining forces in a new internet radio venture known as the Radioplayer, making it easier for users to access radio online. Radio chiefs say there is potential for massive growth of those listening online, as it can be done simultaneously with other online activities.